Check out ShopperTrak’s 2014 Holiday Report for full access to sales statistics and holiday shopping trends. Adding to November’s 5.4% gain, December boasted increased sales, making 2014 the biggest holiday shopping season ever.
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Before the hustle and bustle of the holiday season was underway, Shopperak analysts predicted a 3.8 sales gain for 2014. As consumers of news, the general public cannot get enough holiday data. The sales figures confirm personal spending habits and become a measure to validate financial improvements from the previous year. Media outlets devote significant resources to accumulate, understand and report on the holidays. Analyzing holiday shopping trends helps determine how the consumer is behaving today and how these changes in behavior impact the economy. Retail performance and individual portfolios. The shift toward earlier shopping continued this year. As sales grew in November at the expense of December. With the exception of slight reversals in 2009 and 2011, years when the calendar leaned more favorably toward December. The split between the two months continues to narrow. This ten-year holiday shopping trends speaks to retailers’ success in elongating the shopping season, as well as the consumers’ increased willingness to shop early. ShopperTrak exists to service retail customers looking for hourly consumer behavior data as it relates to store traffic, in-store movement, dwell times, engagement behavior, conversion rate, labor optimization and increased sales. When considering the size of the US economy, it is important to recognize the necessary magnitude of an event that can impact retail spending. Though inclement weather or natural disasters may have immediate or regional impacts, something far more significant is required to move the GAFO needle. Examples include presidential elections, improving job numbers, higher consumer confidence, and decreasing energy costs. All of which capture national attention and affect consumers’ spending habits.It will be no surprise to hear economists claim, “2014 was a much better year than we originally predicted”
- Trends in consumer behavior
- GAFO sector sales
- Top shopping days for 2014