When reviewing Back-to-School performance, ShopperTrak data found a 2.7% YOY decrease in shopper visits during NRF weeks 27-30, yet overall sales increased 4.7% YOY.
For the full picture, check out our latest Shopper Trends by ShopperTrak Infographic, which offers additional insight into the Back-to-School time frame, as well as a preview of the upcoming holiday season.
Key takeaways include:
- The impact of a late Labor Day on retail
- How the past year’s traffic numbers could affect the holiday
- Data-backed tips for driving sales this holiday season