Downloads http://www.shoppertrak.com/Feed?contentItemId=368&current-language-locale=en-us 1/1/2014 11:37:05 AM en-us ShopperTrak Reports Retail Sales Increase for Week Ending December 28, 2013 http://www.shoppertrak.com/news-resources/national-sales/2014-01/shoppertrak-reports-retail-sales-increase-for-week-ending-december-28-2013 1/1/2014 11:37:05 AM <p>ShopperTrak reports the National Retail Sales Estimate (NRSE&reg;) increased for the week ending December 28, 2013 compared to the previous week ending December 21, 2013. On a year over year basis, the NRSE increased greatly when compared to the same week in 2012.</p> <p align="center"><a class="download-link" href="/upload/English%20US/PR/2013/WeeklyRelease-12-28-13.pdf" target="_blank">Want to know the details? Click here to download your free National Retail Sales Estimate report!</a></p> ShopperTrak Reports Retail Sales Increase for Week Ending December 21, 2013 http://www.shoppertrak.com/news-resources/national-sales/2013-12/shoppertrak-reports-retail-sales-increase-for-week-ending-december-21-2013 12/24/2013 11:33:35 AM <p>ShopperTrak reports the National Retail Sales Estimate (NRSE&reg;) increased for the week ending December 21, 2013 compared to the previous week ending December 14, 2013. On a year over year basis, the NRSE decreased when compared to the same week in 2012.</p> <p align="center"><a class="download-link" href="/upload/English%20US/PR/2013/WeeklyRelease-12-21-13.pdf" target="_blank">Want to know the details? Click here to download your free National Retail Sales Estimate report!</a></p> ShopperTrak Reports Retail Sales Increase for Week Ending December 14, 2013 http://www.shoppertrak.com/news-resources/national-sales/2013-12/shoppertrak-reports-retail-sales-increase-for-week-ending-december-14-2013 12/17/2013 11:24:36 AM <p>ShopperTrak reports that the National Retail Sales Estimate (NRSE&reg;) grew for the week ending December 14, 2013 compared to the previous week ending December 7, 2013. On a year over year basis, the NRSE declined slightly when compared to the same week in 2012.</p> <p align="center"><a class="download-link" href="/upload/English%20US/PR/2013/WeeklyRelease-12-14-13.pdf" target="_blank">Want to know the details? Click here to download your free National Retail Sales Estimate report!</a></p> ShopperTrak Reports Retail Sales Decline for Week Ending January 11, 2014 http://www.shoppertrak.com/news-resources/national-sales/2014-01/shoppertrak-reports-retail-sales-decline-for-week-ending-january-11-2014 1/14/2014 2:15:07 PM <p>ShopperTrak reports that the National Retail Sales Estimate (NRSE&reg;) decreased for the week ending January 11, 2014 compared to the previous week ending January 4, 2014. On a year over year basis, the NRSE had an increase when compared to the same week in January 2013.</p> <p align="center"><a class="download-link" href="/upload/English%20US/PR/2014/WeeklyRelease-1-11-14.pdf" target="_blank">Want to know the details? Click here to download your free National Retail Sales Estimate report!</a></p> ShopperTrak Integrates Interior Analytics within Insights Platform to Provide Retailers with Actionable Information to Improve Store Performance http://www.shoppertrak.com/news-resources/press-releases/2014-01/shoppertrak-integrates-interior-analytics-within-insights-platform-to-provide-retailers-with-actionable-information-to-improve-store-performance 1/12/2014 5:06:26 AM <p align="center"><em>New Solution Will Enable Retailers to Determine Reasons Behind Traffic and Sales Fluctuations and Take Action to Drive Additional Revenue</em></p> <p><strong>NRF CONFERENCE AND EXPO, NEW YORK &ndash; January 13, 2014</strong> - ShopperTrak, the leading global provider of insights into shopper behavior and retail analytics, today introduced a new solution that integrates in-store (Interior) shopper behavior with the leading perimeter analytics through ShopperTrak Insights, delivering retailers with exceptional insight to drive revenue. This level of actionable information into sales has never before been available to retailers.</p> <p>The integrated reporting platform allows customers to link store performance metrics from Interior Analytics with their three profit pillars of traffic, conversion and average transaction size (ATS) to first understand the reasons behind sales fluctuations and then take action to alter customer behavior to seize in-store opportunities, ultimately increasing sales.</p> <p>&ldquo;The unique advantage of the Interior Analytics integration into Insights is that it provides retailers with the &ldquo;why&rdquo; behind a store&rsquo;s superior or inferior performance &ndash; across a number of core store-level metrics, so they can adjust their strategies accordingly and optimize sales,&rdquo; said ShopperTrak Chief Product Officer Chetan Ghai.&nbsp; &ldquo;It&rsquo;s ultimately about faster, better visibility into shopper behavior to enable retailers to positively and quickly impact store performance.&rdquo;&nbsp;&nbsp;</p> <p>Interior Analytics integration users receive daily, in-depth updates into the key metrics of zone counting, dwell time, and abandonment, among others, to discern why a store is or is not performing well, so they can adjust strategies immediately. Only ShopperTrak provides continuous sampling rate updates to put in context all Interior Analytics data. By providing retailers with a granular window of what&rsquo;s happening at the store, Interior Analytics integration into Insights delivers actionable information to impact the key performance indicator (KPI) that matters most to clients: revenue.</p> <p>&nbsp;</p> <p>To see a demo and hear more about ShopperTrak&rsquo;s Interior Analytics integration into Insights, visit booth 3613 at the <a href="http://bigshow14.nrf.com/">National Retail Federation&rsquo;s Big Show</a>, Jan. 12-15 at the Jacob K. Javits Convention Center in New York City, or visit <a>www.shoppertrak.com</a>.</p> <p><strong>About ShopperTrak</strong></p> <p>ShopperTrak is the leading global provider of shopper insights and analytics to improve retail profitability and effectiveness.&nbsp;Retailers rely on ShopperTrak for the most comprehensive and integrated solution for accurate retail store traffic counting, interior analytics and industry benchmarking to better understand in-store shopper behavior.&nbsp;More than 750 of the world&rsquo;s leading retail brands have ShopperTrak services deployed in over 60,000 locations across 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out more at <a>http://www.shoppertrak.com</a>.</p> <p align="center">###</p> ShopperTrak Launches Industry’s First Hosted Real-Time Reporting Tool Across an Entire Network of Stores http://www.shoppertrak.com/news-resources/press-releases/2014-01/shoppertrak-launches-industrys-first-hosted-real-time-reporting-tool-across-an-entire-network-of-stores 1/12/2014 3:44:40 AM <p align="center"><em>Real-time visibility allows customers to benchmark and adjust sales strategies immediately to optimize store performance</em></p> <p><strong>NRF CONFERENCE AND EXPO, NEW YORK &ndash; January 13, 2014</strong> - ShopperTrak, the leading global provider of insights into shopper behavior and retail analytics, today introduced ShopperTrak Real-Time Reporting, the industry&rsquo;s first reporting tool to measure traffic and sales information real-time across a network of stores. Shopper data is refreshed as often as every 15 minutes, enabling retailers to quickly assess performance and immediately take action to adjust sales strategies to increase performance and conversion rates.</p> <p>With Real-Time Reporting, retailers immediately can benchmark against their performance goals in the categories of shopper traffic, sales, conversion rates and average transaction size (ATS), and make the necessary adjustments to take advantage of opportunities or remedy any shortfalls.&nbsp; This could include optimizing labor and staff, providing coaching to the sales team on the floor, offering just-in-time promotions and discounts, remerchandising, and shifting product to meet demand.</p> <p>Field managers and corporate personnel can view the performance of their entire network of stores real-time, allowing them visibility into what&rsquo;s working well and what&rsquo;s not at individual stores, and make adjustments at other stores based on that data.</p> <p>&ldquo;ShopperTrak Real-Time Reporting enables our customers to benchmark at the same time results are coming in&ndash; so, they have greater visibility than ever before and can react quickly to have an immediate, measurable impact on business results,&rdquo; said ShopperTrak Chief Product Officer Chetan Ghai.&nbsp; &ldquo;Customers can access the performance of their entire network of stores simultaneously, allowing them to apply what&rsquo;s working well at some stores to others, as well as take actions to avoid replicating single-store shortfalls. This tool optimizes the performance of each of their stores every day.&rdquo;&nbsp;&nbsp;</p> <p>Real-Time Reporting is developed in responsive design, and therefore viewable in any device, including smart phones, tablets and PCs.&nbsp; The technology will recognize the device and render the data in the best visualization for that particular device. Retailers will view each of the four metrics (shopper traffic, sales, conversion rates and ATS) against fixed targets set for each day, in graph or table format, in hourly increments with a running total included. Users can customize the graphs and tables to highlight the metrics in which they&rsquo;re most interested.</p> <p>And, to see a demo and hear more about ShopperTrak&rsquo;s Real-Time Reporting, visit booth 3613 at the <a href="http://bigshow14.nrf.com/">National Retail Federation&rsquo;s Big Show</a>, Jan. 12-15 at the Jacob K. Javits Convention Center in New York City, or visit <a>www.shoppertrak.com</a>.</p> <p><strong>About ShopperTrak</strong></p> <p>ShopperTrak is the leading global provider of shopper insights and analytics to improve retail profitability and effectiveness.&nbsp;Retailers rely on ShopperTrak for the most comprehensive and integrated solution for accurate retail store traffic counting, interior analytics and industry benchmarking to better understand in-store shopper behavior.&nbsp;More than 750 of the world&rsquo;s leading retail brands have ShopperTrak services deployed in over 60,000 locations across 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out more at <a>http://www.shoppertrak.com</a>.</p> <p align="center">###</p> ShopperTrak Insights Adds Functionality to Seamlessly Integrate with Retailers’ Existing Systems, Anywhere in the World http://www.shoppertrak.com/news-resources/press-releases/2014-01/shoppertrak-insights-adds-functionality-to-seamlessly-integrate-with-retailers-existing-systems-anywhere-in-the-world 1/12/2014 3:03:26 AM <p align="center"><em>New capabilities deliver retailers traffic and sales insights in the easiest way yet</em></p> <p><strong>NRF CONFERENCE AND EXPO, NEW YORK &ndash; January 13, 2014</strong> - ShopperTrak, the leading global provider of insights into shopper behavior and retail analytics, today announced it has added four new capabilities to <a href="/products/shoppertrak-insights">ShopperTrak Insights</a>, an intelligent analytics reporting service for retailers around the world.&nbsp; The enhanced functionality includes single sign-on, multi-language, multi-currency, and marketing analysis, making retailers&rsquo; use of the solution the most effortless yet.</p> <ul> <li><strong>Single sign-on</strong> &ndash; ShopperTrak Insights seamlessly integrates with the existing systems of its customers, so data reports and insights link effortlessly with the customer&rsquo;s current suite of applications. In addition, ShopperTrak can package and deliver its reports via API (application programming interface) in multiple rendering variations, with the customer choosing the preferred format.</li> </ul> <p>&ldquo;ShopperTrak has created a way for retail field managers and corporate personnel to seamlessly move between their paradigm and ours,&rdquo; said ShopperTrak Chief Product Officer Chetan Ghai.&nbsp; &ldquo;ShopperTrak Insights coordinates with our customers&rsquo; existing systems to make it painless and easy to view reports and take immediate action to improve profitability. The single sign-on is absolutely a unique advantage for retailers.&rdquo; &nbsp;</p> <ul> <li><strong>Multi-language</strong> &ndash; ShopperTrak Insights is now a global tool, available in any country, in any language.</li> </ul> <ul> <li><strong>Multi-currency </strong>&ndash; ShopperTrak Insights supports every major currency in the world.&nbsp; Data can be delivered in a variety of currencies to a retailer, with individual users being able to look at the currency of their choosing.</li> </ul> <ul> <li><strong>Marketing analysis</strong> &ndash; With this new capability, retailers can easily integrate ShopperTrak Insights reports into their marketing calendars, on both global and local scales.&nbsp; After linking their calendars, customers can better understand their projects&rsquo; impact on traffic and sales patterns. Retailers can view campaigns throughout the year and gain visibility into specific lifts or declines in traffic year-over-year. The unique benefit of the marketing analysis functionality is it delivers the context around store performance, and offers true benchmarks to measure traffic and sales.</li> </ul> <p>To see a demo and hear more about <a href="/products/shoppertrak-insights">ShopperTrak Insights</a>, visit booth 3613 at the <a href="http://bigshow14.nrf.com/">National Retail Federation&rsquo;s Big Show</a>, Jan. 12-15 at the Jacob K. Javits Convention Center in New York City, or visit <a>www.shoppertrak.com</a>.</p> <p><strong>About ShopperTrak Insights</strong></p> <p>Launched in June 2013, the Software as a Service (SaaS) platform delivers analysis of foot traffic in clear, flexible reports to help retailers quickly arrive at decisions regarding their marketing, labor and operations.&nbsp; The solution offers layers of valuable insights, all customizable by job responsibilities, from the corporate suite to the store manager level. ShopperTrak Insights was designed from extensive customer feedback to ensure the solution delivers the most valuable insights for retailers. For more information, please visit <a href="/products/shoppertrak-insights">http://www.shoppertrak.com/products/shoppertrak-insights</a>.</p> <p><strong>About ShopperTrak</strong></p> <p>ShopperTrak is the leading global provider of shopper insights and analytics to improve retail profitability and effectiveness.&nbsp;Retailers rely on ShopperTrak for the most comprehensive and integrated solution for accurate retail store traffic counting, interior analytics and industry benchmarking to better understand in-store shopper behavior.&nbsp;More than 750 of the world&rsquo;s leading retail brands have ShopperTrak services deployed in over 60,000 locations across 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out more at <a>http://www.shoppertrak.com</a>.</p> <p align="center">###</p> Retailing Today: December 2013 http://www.shoppertrak.com/news-resources/news/2014-01/retailing-today-december-2013 1/8/2014 12:48:39 PM <p><em>-- This article was&nbsp;<a href="http://www.retailingtoday.com/article/shoppertrak-december-2013" target="_blank">originally posted on Retailing Today</a>&nbsp;on January 8, 2014 --</em></p> <p>Despite the short holiday season, December was still the biggest shopping month of the year.</p> <p><strong>Shopper traffic up more than one-third over November</strong></p> <p>Shoppers visited more stores in December 2013 than they did in any other month of the year. Despite retailers&rsquo; best efforts to promote Black Friday sales heavily in November and open even earlier on Thanksgiving Day, they saw shopper traffic increase 35% in December 2013 compared to the previous month.</p> <p>The week of Christmas, even with the low traffic Christmas Day wedged in the middle, featured four of the top 10 shopping days of the month: Dec. 22, Dec. 23, Dec. 26, and Dec. 28. Christmas week also produced the most shopper traffic of any week in 2013.</p> <p><strong>Weather and holiday timing push December shopper traffic down compared to 2012</strong></p> <p>As anticipated, although up over the previous month, December 2013 shopper traffic did not keep pace with traffic from December 2012, down 17.7 percent.&nbsp; With Hanukkah falling on Thanksgiving in 2013, the December traffic usually associated with this holiday was not a factor in the 2013 data. Winter also had a greater impact on shopper traffic in December 2013 than a year ago, with more snow and cold than the December 2012 shopping season, leading more consumers to stay home and shop online for holiday purchases versus last year.</p> <p>&ldquo;December continues to be the strongest month for retailers, with the weeks leading up to Christmas including many of the busiest retail days of the year,&rdquo; said Bill Martin, ShopperTrak founder. &ldquo;As anticipated, the shortened holiday season and timing of Hanukkah shopping led to a dip in shopper traffic versus last year. And, while weather and consumer preferences drove more people to buy online, brick-and-mortar sales remain retail&rsquo;s largest profit opportunity. Retailers who deliver a seamless, high-quality customer experience across all channels will continue to capture more share of wallet.&rdquo;</p> <p>&nbsp;<img style="display: block; margin-left: auto; margin-right: auto;" src="http://www.retailingtoday.com/sites/retailingtoday.com/files/Tile_December2013_0.jpg" alt="" width="400" height="533" /></p> <p><em>ShopperTrak's data and analyses in this article are based on counting billions of shoppers in more than 60,000 locations across 90 countries. ShopperTrak counts more retail foot traffic than any other company in the world. The retail technology company collects and analyzes anonymous foot traffic, queue times and shopper demographics to identify revenue opportunities. Find out more at&nbsp;<a href="/"><strong>www.shoppertrak.com</strong></a>.</em></p> <p>&nbsp;</p> Retailers See Fourth Consecutive Annual Sales Increase During 2013 Holiday Season, According to ShopperTrak http://www.shoppertrak.com/news-resources/press-releases/2014-01/retailers-see-fourth-consecutive-annual-sales-increase-during-2013-holiday-season-according-to-shoppertrak 1/6/2014 11:14:18 PM <p align="center"><em>Sales up, foot traffic down as Christmas week takes over as&nbsp;</em><em style="font-size: 1em;">busiest shopping week of 2013 season</em></p> <p><strong>CHICAGO &ndash; Jan. 8, 2014 </strong>&ndash;&nbsp;Despite the shortened holiday season and extreme weather in many areas of the country in the weeks leading up to Christmas, retailers finished the 2013 holiday shopping season with increased sales, according to <a>ShopperTrak</a>, the leading global provider of insights into shopper behavior and retail analytics.</p> <p>ShopperTrak estimates that, during the holiday shopping season of November and December 2013, national retail sales increased 2.7% and foot traffic decreased 14.6% when compared to the same two months last year. ShopperTrak&rsquo;s initial data indicates shoppers spent $265.9 billion during this period. The 2.7% increase is slightly better than ShopperTrak&rsquo;s early-season forecast of a 2.4% increase in sales. The 2013 holiday season marked the fourth consecutive year with positive GAFO retail sales, reflecting a growing economy.</p> <p>&ldquo;As we anticipated, retailers saw a gain in sales compared to last year as the economy continues to recover,&rdquo; said ShopperTrak Founder Bill Martin. &ldquo;However, consumers took a break from shopping after Thanksgiving weekend, so retailers were pressured to offer deep discounts and promotions in the final week before Christmas to finish the holiday on a positive note. In the future, retailers who promote throughout the season will be more successful than those who take a hiatus in the week or two after Thanksgiving. Promotions in early December offer retailers an opportunity to capture sales earlier without having to offer more extensive markdowns at the end of the season.&rdquo;</p> <p>Thanksgiving Day shopping trends continue to evolve and impact sales of other shopping days, most notably Black Friday. With more stores opening for longer hours on Thanksgiving Day, Black Friday sales fell 13% compared to Black Friday last year.&nbsp;</p> <p><strong>Strong Start and Finish to Shortened Season</strong></p> <p>Retailers had a reduced window of time to capture peak holiday spending, with only 25 days between Black Friday (Nov. 29) and Christmas this year, compared to 31 days in 2012. Consequently, there were only four weekends this holiday season compared to five last year. As a result, many consumers began shopping early, taking advantage of retail promotions and discounts early in November as well as during Thanksgiving and &ldquo;Black Weekend.&rdquo; Severe weather conditions in many parts of the country during the first two weekends in December also impacted in-store shopping and pushed some consumers to purchase online during that final stretch.</p> <p>&ldquo;Shoppers took a longer-than-normal break from shopping in early December,&rdquo; said Martin. &ldquo;However, once consumers started to buy again, they did so in force as retailers reduced prices. And, after Christmas, gift cards came into play as shoppers looked to round out their holiday tally before inventories were depleted.&rdquo;</p> <p>Following the Thanksgiving boom &ndash; with Black Friday holding rank as the top sales and traffic day of the season &ndash; shoppers held out for bigger bargains closer to Christmas. This led retailers to offer more significant promotions and discounts during the final days of December.</p> <p>As a result, the week ending Dec. 28 accounted for 15.5% of sales and 16% of all traffic for the holiday season. This is especially noteworthy given most stores were closed on Christmas Day, so the sales and traffic growth occurred during a six-day week.&nbsp; Similarly, this same week contained four of the top 10 sales and traffic days, accounting for 10.9% of holiday season sales and 11.5% of holiday season traffic. The five days before Christmas, Dec. 20 through Dec. 24, accounted for 14.2% of sales and 14.5% of holiday season traffic.</p> <p>ShopperTrak estimates that the strongest sales days were Nov. 29, Dec. 21, Dec. 23, Dec. 14 and Dec. 22, in that order. Black Friday, Nov. 29, also was the top traffic day, followed successively by Dec. 21, Dec. 23, Dec. 22 and Dec. 14.</p> <p><strong>Increased Sales, Decreased Traffic Across Categories and Regions </strong></p> <p>In line with the overall trend this season, the apparel and electronics categories saw an increase in sales despite a traffic decrease. Sales in the apparel and accessories category increased 3.5%, while traffic decreased 0.6% compared to 2012. Sales at electronics and wireless stores were up 4.8%, although traffic was down 12.9% year-over-year.</p> <p>Compared to the 2012 holiday season, sales in the Northeast, South and West were up 1.9%, 3.2% and 5.1%, respectively. Sales in the Midwest were flat compared to 2012. Traffic in the Midwest, Northeast, South and West was down 17.1%, 15.8%, 14.2% and 12.1% year-over-year, respectively.</p> <p><strong>Moving Forward</strong></p> <p>In Q1 2014, ShopperTrak estimates retail sales to increase 2.8% despite an estimated 9% decrease in shopper traffic.</p> <p>&ldquo;We will continue to see the trend of steady sales increases as consumer confidence rises and the economy progresses,&rdquo; said Martin. &ldquo;And, while foot traffic will continue to slow due to changing consumer patterns &ndash; with more shoppers purchasing online or researching products online before heading to stores &ndash; retailers must remember an overwhelming majority of all retail sales in the U.S. will occur in brick-and-mortar stores. Retailers who deliver a seamless customer experience both in the store and across all channels will emerge ahead of the rest.&rdquo;</p> <p>View or download a &ldquo;Holiday Wrap&rdquo; infographic with retail store traffic and sales data from ShopperTrak via this link: <a href="http://bit.ly/1dRj5vw">http://bit.ly/1dRj5vw</a></p> <p>For more information about ShopperTrak&rsquo;s holiday season data and more, visit booth 3613 at the <a href="http://bigshow14.nrf.com/">National Retail Federation&rsquo;s Big Show</a>, Jan. 12-15 at the Jacob K. Javits Convention Center in New York City, or visit <a>www.shoppertrak.com</a>.</p> <p>*General merchandise, apparel, furniture and other products (GAFO)</p> <p><strong>&nbsp;</strong></p> <p><strong>About ShopperTrak&rsquo;s National Retail Sales Estimate&trade; (NRSE) </strong></p> <p>ShopperTrak measures foot-traffic in more than 50,000 global locations and analyzes the data in a proprietary, econometric model to create its ShopperTrak National Retail Sales Estimate&trade; (NRSE) of general merchandise, apparel and accessories, furniture and other sales (GAFO). Its estimate precedes the federal government&rsquo;s official reports by several weeks.</p> <p><strong>About ShopperTrak</strong></p> <p>ShopperTrak is the leading global provider of shopper insights and analytics to improve retail profitability and effectiveness. Retailers rely on ShopperTrak for the most comprehensive and integrated solution for accurate retail store traffic counting, interior analytics and industry benchmarking to better understand in-store shopper behavior. More than 750 of the world&rsquo;s leading retail brands have ShopperTrak services deployed in over 60,000 locations across 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out more at http://www.shoppertrak.com.</p> <p align="center">###</p> Retail Sales, Traffic Decreased Last Week, Says ShopperTrak http://www.shoppertrak.com/news-resources/press-releases/2013-12/retail-sales-traffic-decreased-lastweek-says-shoppertrak 12/22/2013 5:03:21 PM <p><strong>CHICAGO &ndash; Dec. 23, 2013 &ndash; </strong>Last week was the last chance for procrastinators to finish last-minute holiday shopping, but the weather prevented many from getting to the stores. ShopperTrak &ndash; the world&rsquo;s largest counter and analyzer of retail shopper traffic &ndash; reported that for the week of Dec. 16 to Dec. 22, GAFO* in-store retail sales decreased by 3.1 percent from the same week last year. Retail brick-and-mortar shopper traffic decreased by 21.2 percent compared to the same time period in 2012.</p> <p>&ldquo;Bad weather throughout the country kept some shoppers away from stores,&rdquo; said Bill Martin, ShopperTrak founder. &ldquo;This past week was their final opportunity to complete their holiday shopping before Christmas &ndash; and though many did finish making their purchases, retailers did not see as many shoppers as last year.&rdquo;</p> <p>Despite more markdowns and promotional efforts from retailers, &ldquo;Super Saturday&rdquo; (Dec. 21) saw a decrease in retail sales by 0.7 percent compared to 2012. In-store shopper traffic decreased 18.1 percent from the same day last year. ShopperTrak predicts after-holiday markdowns to drive robust retail sales and store traffic days to come, particularly the day after Christmas (Dec. 26) and the following Saturday (Dec. 28).&nbsp;</p> <p>&ldquo;Many people who have the day after Christmas off of work will be out shopping for end-of-season deals,&rdquo; said Martin. &ldquo;Retailers should track their stores&rsquo; conversion rates closely to turn more after-Christmas browsers into buyers.&rdquo;</p> <p>*General merchandise, apparel, furniture and other products (GAFO)</p> <p><strong>About ShopperTrak </strong></p> <p>ShopperTrak is the leading global provider of shopper insights and analytics to improve retail profitability and effectiveness. Retailers rely on ShopperTrak for the most comprehensive and integrated solution for accurate retail store traffic counting, interior analytics and industry benchmarking to better understand in-store shopper behavior. More than 750 of the world&rsquo;s leading retail brands have ShopperTrak services deployed in over 60,000 locations across 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out more at <a>http://www.shoppertrak.com</a>.</p> <p align="center">###<strong></strong></p> Retail Sales, Traffic Down Last Week, Says ShopperTrak http://www.shoppertrak.com/news-resources/press-releases/2013-12/retail-sales-traffic-down-last-week-says-shoppertrak 12/16/2013 12:15:08 PM <p align="center"><em>Weekend&rsquo;s heavy snowstorm impacted holiday shopper activity</em></p> <p><strong>CHICAGO &ndash; Dec. 17, 2013 &ndash; </strong>The time to procrastinate is nearly over for holiday shoppers. ShopperTrak &ndash; the world&rsquo;s largest counter and analyzer of retail shopper traffic &ndash; reported GAFO* in-store retail sales for the week of Dec. 9 to Dec. 15 were down 0.8 percent from the same week last year. Retail in-store shopper traffic also fell last week by 19.9 percent compared to the same time period in 2012.</p> <p>Saturday, Dec. 14 saw a decline in both retail sales and shopper traffic, largely a result of a weekend snowstorm that hit the Midwest and Northeast. Compared to the same day last year, brick-and-mortar retail sales fell 5.4 percent while in-store shopper traffic fell 25.9 percent.</p> <p>&ldquo;Last weekend&rsquo;s extreme weather prevented many consumers from completing their holiday shopping,&rdquo; said Bill Martin, ShopperTrak founder. &ldquo;But those items remain on their shopping lists and we expect these individuals will add to the high levels of in-store shopper activity we usually see the weekend before Christmas.&rdquo;</p> <p>ShopperTrak expects that several of the days leading up to Christmas, including &lsquo;Super Saturday&rsquo; &ndash; Dec. 21 &ndash; will be among the busiest shopping days of the holiday season.</p> <p>&ldquo;Only one weekend remains before Christmas for shoppers to check everything off their holiday lists,&rdquo; said Martin. &ldquo;Shoppers will plan and focus their store visits on getting items they want at the best values. It will be critical for retailers to provide the best experience for shoppers motivated to complete their holiday shopping by adequately staffing to the surge in traffic and ensuring merchandise is stocked and easily accessible.&rdquo;</p> <p>*General merchandise, apparel, furniture and other products (GAFO)</p> <p><strong>About ShopperTrak </strong></p> <p>ShopperTrak is the leading global provider of shopper insights and analytics to improve retail profitability and effectiveness. Retailers rely on ShopperTrak for the most comprehensive and integrated solution for accurate retail store traffic counting, interior analytics and industry benchmarking to better understand in-store shopper behavior. More than 750 of the world&rsquo;s leading retail brands have ShopperTrak services deployed in over 60,000 locations across 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out more at <a>http://www.shoppertrak.com</a>.</p> <p align="center">###<strong></strong></p> Retail Sales, Traffic Decreased Last Week, Says ShopperTrak http://www.shoppertrak.com/news-resources/press-releases/2013-12/retail-sales-traffic-decreased-last-week-says-shoppertrak 12/10/2013 12:02:44 PM <p align="center"><em>In-store shopper activity falls following busy &ldquo;Black Weekend&rdquo;</em></p> <p><strong>CHICAGO &ndash; Dec. 11, 2013 &ndash; </strong>Consumers spent a majority of last week recovering from &ldquo;Black Weekend&rdquo; holiday shopping. ShopperTrak &ndash; the world&rsquo;s largest provider of retail shopper analytics &ndash; reported that for the week of Dec. 2 to Dec. 8, GAFO* brick-and-mortar retail sales decreased 2.9 percent compared to the same time last year. Last week&rsquo;s retail shopper traffic decreased 21.6 percent compared to the same time period in 2012.</p> <p>Shopping activity for the week ending Dec. 8 returned to expected seasonal levels following the previous week, which contained a surge of in-store activity across Thanksgiving Day and Black Weekend. &ldquo;Cyber Monday&rdquo; (Dec. 2) started the week with a focus on online shopping, causing many retailers to offer in-store promotions intended to entice customers to complete their holiday shopping early in December in their stores.</p> <p>&ldquo;Shoppers usually take a brief break in the week after Black Weekend,&rdquo; said Bill Martin, ShopperTrak founder. &ldquo;Lighter crowds and many in-store deals, however, helped Saturday, Dec. 7 see a 1.4 percent sales increase compared to the same day in 2012.&rdquo;</p> <p>Despite the encouraging uptick in sales on Saturday, calendar changes in 2013 contributed to the past week&rsquo;s overall declines in retail sales and traffic. Hanukkah began on Thanksgiving Day (Nov. 28) &ndash; 11 days earlier than last year. So, consumers completed their pre-Hanukkah shopping in November rather than early December, as they did in 2012.</p> <p>&ldquo;The movement of Hanukkah into November caused some inevitable declines in sales and traffic in the first week of December,&rdquo; said Martin. &ldquo;However, with the shortened Christmas shopping season now in full swing, shoppers can&rsquo;t procrastinate like they did last year. As we approach the holiday, we expect that shopper activity will increase each week.&rdquo;</p> <p>*General merchandise, apparel, furniture and other products (GAFO)</p> <p><strong>About ShopperTrak </strong></p> <p>ShopperTrak is the leading global provider of shopper insights and analytics to improve retail profitability and effectiveness. Retailers rely on ShopperTrak for the most comprehensive and integrated solution for accurate retail store traffic counting, interior analytics and industry benchmarking to better understand in-store shopper behavior. More than 750 of the world&rsquo;s leading retail brands have ShopperTrak services deployed in over 60,000 locations across 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out more at <a>http://www.shoppertrak.com</a>.</p> <p align="center">###<strong></strong></p> Retail Sales Up, Store Shopper Traffic Down During “Black Weekend,” Says ShopperTrak http://www.shoppertrak.com/news-resources/press-releases/2013-12/retail-sales-up-store-shopper-traffic-down-during-black-weekend-says-shoppertrak 12/2/2013 7:00:18 AM <p><strong>CHICAGO &ndash; Dec. 3, 2013 &ndash;</strong> Black Friday shopping is no longer a one-day event. With the promise of getting more value for their hard-earned dollars, shoppers spent a little more money holiday shopping from Thanksgiving Day through &ldquo;Black Sunday&rdquo; (Nov. 28 &ndash; Dec. 1) than they did last year.</p> <p>ShopperTrak, the leading provider of shopper analytics, estimates that, when compared to &ldquo;Black Weekend&rdquo; last year, brick-and-mortar retail sales increased 1.0 percent as shoppers spent an estimated total of $22.2 billion across the four days. Retail shopper traffic decreased by 4.0 percent, to an estimated 1.8 billion store visits.</p> <p>Total in-store shopper traffic increased by 9.4 percent in the apparel sector, while traffic in the electronics sector<strong> </strong>decreased by 6.5 percent for that same time period.</p> <p>ShopperTrak estimates that in-store shopper traffic and sales by region, compared to Thanksgiving Day through Black Sunday of 2012, changed as follows:&nbsp;<span style="font-size: 1em;">&nbsp;</span></p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="/upload/English%20US/Graphics/BlackFriday2013/BF2013weekend_Sales_Traffic.png" alt="" width="550" /><span style="font-size: 1em;"></span><span style="font-size: 1em;"></span></p> <p><span style="font-size: 1em;">&ldquo;Retailers stretched Black Friday deals and promotions across November &ndash; removing the focus from just one big day of shopping,&rdquo; said Bill Martin, ShopperTrak founder. &ldquo;Shoppers, in turn, paced themselves. They spread their shopping and spending not just across the holiday weekend, but also into the days and weeks before it, contributing to a decrease in last weekend&rsquo;s shopper traffic. Customers also researched store merchandise online first and more often came to stores ready to buy particular products.&rdquo;</span></p> <p>During &ldquo;Black Weekend&rdquo; 2012, shoppers spent $22 billion, compared to this year&rsquo;s estimate of $22.2 billion. Thanksgiving Day accounted for 10.0 percent of the four-day weekend&rsquo;s retail traffic in 2013. Though combined Thursday and Friday&rsquo;s sales and traffic increased when compared to last year, both Saturday and Sunday saw store traffic and sales tail off and drop.</p> <p>View or download a &ldquo;Black Weekend&rdquo; infographic with retail store traffic and sales data from ShopperTrak via this link: <a href="http://bit.ly/18d6Rv9" target="_blank">http://bit.ly/18d6Rv9</a></p> <p>ShopperTrak will release its next series of holiday retail store traffic data on the following dates:</p> <ul> <li>Dec. 11, 2013 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Data for week ending Dec. 8</li> <li>Dec. 18, 2013 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Data for week ending Dec. 15</li> <li>Dec. 23, 2013 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Data for week ending Dec. 22</li> <li>Jan. 8, 2014&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Holiday retail traffic, sales recap (months of Nov. and Dec.)</li> </ul> <p><strong>About ShopperTrak</strong></p> <p>ShopperTrak is the leading global provider of shopper insights and analytics to improve retail profitability and effectiveness. Retailers rely on ShopperTrak for the most comprehensive and integrated solution for accurate retail store traffic counting, interior analytics and industry benchmarking to better understand in-store shopper behavior. More than 750 of the world&rsquo;s leading retail brands have ShopperTrak services deployed in over 60,000 locations across 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out more at <a>http://www.shoppertrak.com</a>.</p> <p align="center">###<strong></strong></p> Retail Store Shopper Traffic and Sales Up on Thanksgiving Day and Black Friday, Says ShopperTrak http://www.shoppertrak.com/news-resources/press-releases/2013-11/retail-store-shopper-traffic-and-sales-up-on-thanksgiving-day-and-black-friday-says-shoppertrak 11/29/2013 5:17:57 PM <p><strong>CHICAGO &ndash; Nov. 30, 2013 &ndash;</strong> With the allure of deep discounts, &ldquo;door-buster&rdquo; promotions and extended store hours, shoppers visited more stores and spent more money across the days of Thanksgiving Day and Black Friday (Nov. 28 and 29) than they did last year.</p> <p>ShopperTrak, the leading provider of shopper analytics, estimates that, when compared to Thanksgiving and Black Friday last year, brick-and-mortar shopper traffic increased 2.8 percent, to more than 1.07 billion store visits. Retail sales also increased by 2.3 percent, as shoppers spent an estimated total of $12.3 billion across the two days.</p> <p>ShopperTrak estimates that total in-store shopper traffic and sales by region, compared to Thanksgiving Day and Black Friday in 2012, changed as follows:&nbsp;</p> <p>&nbsp;<img style="display: block; margin-left: auto; margin-right: auto;" src="/upload/English%20US/Graphics/BF2013RegionalSalesTraffic.png" alt="" /></p> <p>The numbers tell a very different story when viewing only data for Black Friday (Nov. 29). When compared to Black Friday last year, brick-and-mortar shopper traffic fell 11.4 percent and retail sales also decreased by 13.2 percent.</p> <p>&ldquo;The Black Friday shopping experience is changing with more shoppers choosing to go out on Thanksgiving Day,&rdquo; says Bill Martin, ShopperTrak founder. &ldquo;Consumers increasingly research products online before entering stores. When they arrive, customers know exactly what they want to buy &ndash; retailers now need to make their experience a satisfying one.&rdquo;</p> <p>For retailers, it&rsquo;s not just about getting the customers to the stores &ndash; it&rsquo;s about recognizing the value of each shopper who chooses to enter their store, advises Martin. &nbsp;Brick-and-mortar retailers must provide their customers a quality shopping experience that creates incentive to purchase immediately. This is their key to a successful holiday season.</p> <p>On <strong>Tuesday, Dec. 3 at 9 a.m. ET</strong>, ShopperTrak will present the sales and traffic statistics for the entire &ldquo;Black&rdquo; weekend &ndash; Thursday, Nov. 28 through Sunday, Dec. 1.</p> <p><strong>About ShopperTrak</strong></p> <p>ShopperTrak is the leading global provider of shopper insights and analytics to improve retail profitability and effectiveness. Retailers rely on ShopperTrak for the most comprehensive and integrated solution for accurate retail store traffic counting, interior analytics and industry benchmarking to better understand in-store shopper behavior. More than 750 of the world&rsquo;s leading retail brands have ShopperTrak services deployed in over 60,000 locations across 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out more at <a>http://www.shoppertrak.com</a>.</p> <p align="center">###<strong></strong></p> ShopperTrak Reports Retail Sales Decline for Week Ending November 23, 2013 http://www.shoppertrak.com/news-resources/national-sales/2013-11/shoppertrak-reports-retail-sales-decline-for-week-ending-november-23-2013 11/29/2013 2:22:09 PM <p>ShopperTrak reports that the National Retail Sales Estimate (NRSE&reg;) decreased slightly for the week ending November 23, 2013 compared to the previous week ending November 16, 2013. On a year over year basis, the NRSE decreased when compared to the same week in 2012.</p> <p align="center"><a class="download-link" href="/upload/English%20US/PR/2013/WeeklyRelease-11-23-13.pdf" target="_blank">Want to know the details? Click here to download your free National Retail Sales Estimate report!</a></p> ShopperTrak Reports Retail Sales Increase for Week Ending November 16, 2013 http://www.shoppertrak.com/news-resources/national-sales/2013-11/shoppertrak-reports-retail-sales-increase-for-week-ending-november-16-2013 11/21/2013 2:25:50 PM <p>ShopperTrak reports that the National Retail Sales Estimate (NRSE&reg;) increased for the week ending November 16, 2013 compared to the previous week ending November 9, 2013. On a year over year basis, the NRSE decreased when compared to the same week in 2012.</p> <p align="center"><a class="download-link" href="/upload/English%20US/PR/2013/WeeklyRelease-11-16-13.pdf" target="_blank">Want to know the details? Click here to download your free National Retail Sales Estimate report!</a></p> ShopperTrak Expands Retail Traffic-Counting Methods, Revises Traffic Forecast http://www.shoppertrak.com/news-resources/press-releases/2013-11/shoppertrak-expands-retail-traffic-counting-methods-revises-traffic-forecast 11/21/2013 1:34:55 PM <p class="NoteLevel11CxSpFirst" align="center"><em style="font-size: 1em;">&mdash; Company says holiday retail traffic will be 10 percent less than 2012 &mdash;</em></p> <p><strong>CHICAGO &ndash; Nov. 22, 2013 &ndash;</strong> ShopperTrak, the world&rsquo;s leading provider of retail analytics and the industry&rsquo;s most consistently accurate predictor of holiday sales and traffic, has expanded its forecasting dataset to include more stores and categories.&nbsp;</p> <p>The company&rsquo;s updated holiday forecasts are based on traffic information from every U.S. retail outlet the company monitors and will reflect information gathered from more categories of stores, including dollar stores, home furnishings, sporting goods, office supply, gifts stores and mass merchandise. ShopperTrak will continue to offer specific data for the Apparel &amp; Accessories, Wireless &amp; Electronics and Enclosed Mall sectors in addition to a total retail forecast.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &ldquo;As the industry leader, we continue to develop innovative solutions to provide our clients with a holistic view of the ever-changing retail landscape,&rdquo; says ShopperTrak Chief Product Officer Chetan Ghai. &ldquo;We refined our models and methodologies to accommodate customer requests to be included in the index. By expanding the universe of data included and evolving to a census model, clients will have a broader and more familiar comparison basis while retaining the ability to drill down to our traditional sectors.&rdquo;&nbsp;</p> <p>ShopperTrak is the only company that forecasts in-store shopper traffic. The company&rsquo;s sales and traffic forecasts for peak shopping seasons &mdash; including back-to-school and the holiday season &mdash; are also considered to be the most accurate in the industry. ShopperTrak&rsquo;s sales forecasts, known as the National Retail Sales Estimate (NRSE), typically are within a few percentage points of the General Merchandise, Apparel and Accessories, Furniture and Other Sales (GAFO) totals that the Department of Commerce announces. The NRSE also precedes those government reports by about six weeks.</p> <p>The new traffic forecasting methodology arrives just in time to help retailers understand shopper traffic trends during the busiest retail season of the year. ShopperTrak&rsquo;s more powerful traffic estimates will allow retailers to adjust their last-minute promotions, product placement and staffing to maximize their sales efforts.&nbsp;</p> <p>&ldquo;Our customers seek answers to their most critical business challenges,&rdquo; says Ghai. &ldquo;By providing broader and deeper insights into consumer shopping behavior, we bring them a clearer view of the total retail market.&rdquo;</p> <p class="DefaultCxSpFirst"><strong>Holiday Traffic Forecast Revised Significantly</strong></p> <p class="DefaultCxSpMiddle">With its new methodology and expanded sample size, ShopperTrak now forecasts that 10 percent fewer shoppers will visit brick and mortar stores in the holiday months of November and December than did in 2012. This is more than the 1.4 percent decline in shopper traffic the company projected in September, when it used its smaller sample size methodology. Additionally, ShopperTrak expects traffic in electronics and appliance stores will decrease by 11.5 percent compared to 2012.</p> <p class="DefaultCxSpLast">However, bright spots endure in the updated holiday forecast. The company expects retail traffic to rise 5 percent in the apparel and accessories category over 2012. ShopperTrak&rsquo;s sales forecast remains unchanged &ndash; the company predicts GAFO retail sales will increase 2.4 percent in the months of November and December compared to last year.</p> <p><strong>About ShopperTrak</strong></p> <p>ShopperTrak is the leading global provider of shopper insights and analytics to improve retail profitability and effectiveness.&nbsp;Retailers rely on ShopperTrak for the most comprehensive and integrated solution for accurate retail store traffic counting, interior analytics and industry benchmarking to better understand in-store shopper behavior.&nbsp;More than 750 of the world&rsquo;s leading retail brands have ShopperTrak services deployed in over 60,000 locations across 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out more at <a>http://www.shoppertrak.com</a>.</p> <p align="center">###</p> ShopperTrak Reports Retail Sales Gain for Week Ending November 9, 2013 http://www.shoppertrak.com/news-resources/national-sales/2013-11/shoppertrak-reports-retail-sales-gain-for-week-ending-november-9-2013 11/15/2013 10:23:25 AM <p>ShopperTrak reports that the National Retail Sales Estimate (NRSE&reg;) increased for the week ending November 9, 2013 compared to the previous week ending November 2, 2013. On a year over year basis, the NRSE decreased when compared to the same week in 2012.</p> <p align="center"><a class="download-link" href="/upload/English%20US/PR/2013/WeeklyRelease-11-09-13.pdf" target="_blank">Want to know the details? Click here to download your free National Retail Sales Estimate report!</a></p> ShopperTrak Announces Enhancements for Mall Offering http://www.shoppertrak.com/news-resources/press-releases/2013-11/shoppertrak-announces-enhancements-for-mall-offering 11/19/2013 10:00:31 AM <p align="center"><em>&ndash;<strong> </strong>New Capabilities Provide Increased Counting Options for Malls &ndash;<strong> </strong>&nbsp;&nbsp;</em></p> <p><strong>CHICAGO &ndash; Nov, 19, 2013 </strong>&ndash; Today, ShopperTrak announced several enhancements to its foot-traffic counting and shopper analytics solution for shopping centers, which will provide mall owners/operators with new options for difficult-to-count locations, quicker installations and decreased start-up costs. The updates will also allow for deeper insights in a timelier manner to help mall owners capitalize on changing shopper behaviors.</p> <p>As the function of the mall continues to evolve, so will the design and way customers shop the space. Today, shoppers expect a more aesthetically appealing space with an abundance of design details, including higher ceilings, atriums, natural lighting and wider doorways. The enhancements are designed to address a wide array of mall designs and layouts while also adding capabilities for outdoor locations. Clients will now have more flexible options for data capture and a reduced time to implement.</p> <p>ShopperTrak will also be able to provide real-time analytics. Utilizing Traffic Watch, property managers can more closely monitor traffic flow at their properties either on-site or through a remote connection. This will allow managers to quickly react to changes in traffic patterns. Using Flash Traffic, a ShopperTrak API, users will have the flexibility to import data into their own reporting tools or other applications.</p> <p>Over 250 malls operated in 90 countries around the globe currently rely on ShopperTrak for key insights into shopper behaviors. &ldquo;Our customers asked for options to address the full spectrum of installation locations and we&rsquo;re glad to deliver a solution to meet their needs,&rdquo; said Todd Starcevich, CEO Global Mall Division, ShopperTrak. &ldquo;As the global leader, we know information on shopper traffic and buying patterns is critical to helping a mall owner maximize their operations and profitability. This new offering brings best-in-class technology to our customers, ensuring they have the data they need to understand shopping patterns, shopper behavior and leasing opportunities.&rdquo;</p> <p><strong>About ShopperTrak</strong></p> <p>ShopperTrak is the leading global provider of shopper insights and analytics to improve retail profitability and effectiveness. Retailers rely on ShopperTrak for the most comprehensive and integrated solution for accurate retail store traffic counting, interior analytics and industry benchmarking to better understand in-store shopper behavior.&nbsp;More than 750 of the world&rsquo;s leading retail brands have ShopperTrak services deployed in over 60,000 locations across 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out more at <a>http://www.shoppertrak.com</a></p> <p align="center">###</p> Retailing Today: October 2013 http://www.shoppertrak.com/news-resources/news/2013-11/retailing-today-october-2013 11/13/2013 1:13:21 PM <p><em>-- This article was <a href="http://www.retailingtoday.com/article/shoppertrak-october-2013">originally posted on Retailing Today</a> on November 8, 2013 --</em></p> <p>Shopper activity increased this October, in line with ShopperTrak expectations. Total retail store shopper traffic increased 2.4% compared to September 2013. Consumers who were off work for the Columbus Day holiday (Monday, Oct. 14) took advantage of store promotions to update their cold-weather wardrobes. Many others hit the stores to gather costumes, candies and other necessities for Halloween (Thursday, Oct. 31).</p> <p>The 16-day federal government shutdown during the first half of the month cast a shadow that ultimately led to a year-over-year decline in traffic. Shopper traffic for October 2013 decreased 12.5% compared to the same month last year.</p> <p>Mobile-savvy customers are increasingly researching products online and deciding ahead of time which store offers the best value rather than browsing from store to store. Thus, retailers can expect a continued decrease in store shopper traffic during this year&rsquo;s holiday season compared to 2012.</p> <p>&ldquo;Consumers today may visit fewer stores per shopping trip, but they come to stores ready to buy,&rdquo; said Bill Martin, ShopperTrak founder. &ldquo;Retailers that focus on the customer experience will be most successful this holiday season. We expect retail sales and store shopper traffic to experience a major boost in November compared to October with Black Friday &mdash; the busiest shopping day of the year.&rdquo;</p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="http://www.retailingtoday.com/sites/retailingtoday.com/files/ShopperTrak%20Tile_October2013.jpg" alt="" width="450" height="600" /></p> <p><em>ShopperTrak's data and analyses in this article are based on counting billions of shoppers in more than 60,000 locations across 90 countries. ShopperTrak counts more retail foot traffic than any other company in the world. The retail technology company collects and analyzes anonymous foot traffic, queue times and shopper demographics to identify revenue opportunities. Find out more at <strong>http://www.shoppertrak.com.</strong></em></p> Chetan Ghai Joins ShopperTrak as Chief Product Officer http://www.shoppertrak.com/news-resources/press-releases/2013-10/chetan-ghai-joins-shoppertrak-as-chief-product-officer 10/21/2013 2:32:06 PM <p align="center"><em>&ndash;<strong> </strong>Technology consultant develops data products for retail customer growth &ndash;<strong> </strong>&nbsp;&nbsp;</em></p> <p><strong>CHICAGO &ndash; Oct. 21, 2013</strong><strong>&ndash;</strong> <a href="/">ShopperTrak</a> recently added the technology experience and global perspective of Chetan Ghai to its management team. Hired as the company&rsquo;s new chief product officer, Ghai, 40, will develop new products and strategic relationships for the world&rsquo;s leading provider of shopper analytics.</p> <p>Formerly the senior vice president of global marketing and product strategy at CCC Information Services, Ghai brings 19 years of technology and consulting experience to ShopperTrak. Previously, he managed large engagements at Accenture before leading strategic deals and global go-to-market offerings at Capgemini. In his new role, Ghai will enable ShopperTrak&rsquo;s customers to realize the full potential of their stores by creating new packages of data and analytics.</p> <p>&ldquo;With Chetan on our team, we will deliver even more value to our retail customers,&rdquo; said ShopperTrak CEO Christopher Ainsley. &ldquo;His history of developing and leveraging new data products to help companies perform at their highest levels complements ShopperTrak&rsquo;s mission of providing organizations with the best analytics to improve the shopping experience. Chetan&rsquo;s creativity and strategic vision will help us define the next era at ShopperTrak.&rdquo;</p> <p>In his new position, Ghai will diagnose and respond to customer needs with fresh products and services that add valuable insights for their retail companies. He aims to educate retailers about ShopperTrak&rsquo;s ability to be their essential partner in increasing shopper satisfaction.</p> <p>&ldquo;ShopperTrak is the industry leader in retail analytics, both at the door and inside the store,&rdquo; Ghai said. &ldquo;I&rsquo;m excited to join the team and to help guide development of the next generation of products to give organizations a deeper understanding of how shoppers interact with their store and their brand.&rdquo;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p> <p>Ghai earned his Bachelor of Science in biomedical and electrical engineering from Duke University.&nbsp;</p> <p><strong>About ShopperTrak</strong></p> <p>ShopperTrak is the leading global provider of shopper insights and analytics to improve retail profitability and effectiveness.&nbsp; Retailers rely on ShopperTrak for the most comprehensive and integrated solution for accurate retail store traffic counting, interior analytics and industry benchmarking to better understand in-store shopper behavior.&nbsp; More than 750 of the world&rsquo;s leading retail brands have ShopperTrak services deployed in over 60,000 locations across 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out more at <a>http://www.shoppertrak.com</a>.</p> <p align="center">###</p> Weekdays Following Black Friday Weekend Among Best to Shop, ShopperTrak Predicts http://www.shoppertrak.com/news-resources/press-releases/2013-11/weekdays-following-black-friday-weekend-among-best-to-shop-shoppertrak-predicts 11/11/2013 9:34:24 AM <p><strong>CHICAGO &ndash; Nov. 12, 2013 &ndash; </strong>There are popular days to shop during the holiday season &ndash; and then there are the best days. With smaller crowds, the weekdays immediately following &ldquo;Black Weekend&rdquo; will be some of the best days to hit stores this year for those who like to avoid the crowds.</p> <p>ShopperTrak, the leading provider of shopper analytics, has identified the 10 days between Thanksgiving and Christmas likely to have the least amount of in-store holiday shopper traffic, making them the best days to shop for consumers looking to do their shopping in a less frenzied environment.</p> <p>&ldquo;There&rsquo;s a reason Black Friday and the Saturday before Christmas attract the heaviest crowds &ndash; retailers flood consumers with discounts and special offers on those days,&rdquo; says ShopperTrak Founder and Executive Vice President Bill Martin. &ldquo;But quieter shopping days also present their fair share of deals for consumers, along with more attentive customer service and a leisurely shopping experience.&rdquo;</p> <p>ShopperTrak predicts that Wednesday, Dec. 4, will be the best day to shop this holiday season with the least amount of store shopper traffic. Three other days that same week &ndash; Dec. 2 (Monday), Dec. 3 (Tuesday) and Dec. 6 (Friday) &ndash; also garnered top spots as some of the best days to shop this year. These weekdays immediately follow Black Friday weekend, which ShopperTrak anticipates will be among the busiest days for retail shopper traffic and sales. Given their proximity to Thanksgiving and Black Friday, a good selection of merchandise likely will remain in the stores for retailers working to capture those sales.</p> <p><strong>Smaller crowds, intent shoppers, attentive staff</strong></p> <p>Historically, the majority of shoppers flock to malls on the weekends between Thanksgiving and Christmas. With four weekends between Thanksgiving and Christmas this year &ndash; compared to five weekends in 2012 &ndash; consumers will have fewer weekend days to complete their holiday shopping. The weekdays will see stores with fewer crowds and more attentive sales staff offering shoppers an opportunity to complete some of their holiday shopping without competing with the crowds.</p> <p>Despite lower store shopper traffic, weekdays provide an opportunity for retailers to promote and move merchandise that remains after weekends.</p> <p>&ldquo;Consumers are often more alert to sales and promotions than if they shopped on chaotic weekend days,&rdquo; says Martin. &ldquo;Retailers can use traffic benchmarking reports and real-time analytics to better prepare their store and staff to seize selling opportunities on these slower-traffic days and turn browsers into buyers.&rdquo;</p> <p>The following table shows ShopperTrak&rsquo;s forecasted best days to shop, ranked from least-to-most retail shopper traffic:</p> <p>&nbsp;<img style="display: block; margin-left: auto; margin-right: auto;" src="/upload/English%20US/Graphics/bestdays2013.png" alt="" /></p> <p><strong style="font-size: 1em;">About ShopperTrak</strong></p> <p>ShopperTrak is the leading global provider of shopper insights and analytics to improve retail profitability and effectiveness. Retailers rely on ShopperTrak for the most comprehensive and integrated solution for accurate retail store traffic counting, interior analytics and industry benchmarking to better understand in-store shopper behavior.&nbsp;More than 750 of the world&rsquo;s leading retail brands have ShopperTrak services deployed in over 60,000 locations across 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out more at <a>http://www.shoppertrak.com</a>.</p> <p align="center">###<strong></strong></p> ShopperTrak Reports Retail Sales Decline for Week Ending November 2, 2013 http://www.shoppertrak.com/news-resources/national-sales/2013-11/shoppertrak-reports-retail-sales-decline-for-week-ending-november-2-2013 11/7/2013 3:18:53 PM <p>ShopperTrak reports that the National Retail Sales Estimate (NRSE&reg;) decreased for the week ending November 2, 2013 compared to the previous week ending October 26, 2013. On a year over year basis, the NRSE increased when compared to the same week in 2012.</p> <p align="center"><a class="download-link" href="/upload/English%20US/PR/2013/WeeklyRelease-11-02-13.pdf" target="_blank">Want to know the details? Click here to download your free National Retail Sales Estimate report!</a></p> Enhanced ShopperTrak Report Delivers Traffic Data to Retailers the Following Day http://www.shoppertrak.com/news-resources/press-releases/2013-11/enhanced-shoppertrak-report-delivers-traffic-data-to-retailers-the-following-day 11/6/2013 1:29:33 PM <p><strong>CHICAGO &ndash; Nov. 7, 2013 &ndash; </strong>Retailers can now evaluate, benchmark and make key decisions based on their stores&rsquo; shopper traffic more quickly than ever before.</p> <p>ShopperTrak &ndash; the world&rsquo;s leading provider of retail sales and shopper traffic analytics &ndash; today announced a &ldquo;next-day traffic&rdquo; feature for its signature Traffic Report. The proprietary report, which provides statistical estimates of daily shopper traffic in stores and was formerly delivered to customers once a week, now will give retailers daily data from the previous day&rsquo;s estimated shopper visits. Next-day traffic will be available to users beginning Monday, Nov. 11, 2013.</p> <p>ShopperTrak&rsquo;s customers also will be able to benchmark performance geographically. In addition to the national level, the Traffic Report segments retail shopper traffic by four census regions (Northeast, South, Midwest and West), 33 metropolitan markets and more than 200 local shopping areas.</p> <p>&ldquo;Monitoring shopper traffic data in more than 60,000 locations gives us the unprecedented ability to create a robust traffic report that delivers retail insights to our customers faster than ever,&rdquo; said ShopperTrak Chief Product Officer Chetan Ghai. &ldquo;We continuously work with retailers to update, innovate and respond to their shopper traffic data needs. The enhanced Traffic Report will help our customers make timelier and more accurate business decisions &ndash; specifically in areas of marketing and operational effectiveness &ndash; to better improve in-store sales and create a competitive advantage.&rdquo;</p> <p>The updated feature arrives just in time for retailers to prepare their marketing and operational strategies for the holiday season. Quicker data access will help retailers identify and adjust to trends in a way they previously could not. For example, retailers may reposition products or adjust promotional pricing to ensure they maximize sales at the highest dollar margin based on shopper traffic and opportunity.</p> <p>&ldquo;Only ShopperTrak offers this type of comparative traffic analytics,&rdquo; said Ghai. &ldquo;Retailers can leverage insights from their Traffic Report to fine-tune business decisions like pricing, promotions, merchandise layouts and staff scheduling &ndash; key factors to managing a successful retail operation, particularly during the busy holiday season.&rdquo;</p> <p><strong>About ShopperTrak</strong></p> <p>ShopperTrak is the leading global provider of shopper insights and analytics to improve retail profitability and effectiveness.&nbsp;Retailers rely on ShopperTrak for the most comprehensive and integrated solution for accurate retail store traffic counting, interior analytics and industry benchmarking to better understand in-store shopper behavior.&nbsp;More than 750 of the world&rsquo;s leading retail brands have ShopperTrak services deployed in over 60,000 locations across 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out more at <a>http://www.shoppertrak.com</a>.</p> <p align="center">###</p> <p align="center">&nbsp;</p> ShopperTrak Reports Retail Sales Increase for Week Ending October 19, 2013 http://www.shoppertrak.com/news-resources/national-sales/2013-10/shoppertrak-reports-retail-sales-increase-for-week-ending-october-19-2013 10/22/2013 9:52:41 AM <p>ShopperTrak reports that the National Retail Sales Estimate (NRSE&reg;) increased for the week ending October 19, 2013 compared to the previous week ending October 12, 2013. On a year over year basis, when compared to the same week in 2012, the NRSE increased also.</p> <p align="center"><a class="download-link" href="/upload/English%20US/PR/2013/WeeklyRelease-10-19-13.pdf" target="_blank">Want to know the details? Click here to download your free National Retail Sales Estimate report!</a></p> ShopperTrak Reports Retail Sales Decline for Week Ending October 26, 2013 http://www.shoppertrak.com/news-resources/national-sales/2013-10/shoppertrak-reports-retail-sales-decline-for-week-ending-october-26-2013 10/28/2013 1:13:30 PM <p>ShopperTrak reports that the National Retail Sales Estimate (NRSE&reg;) decreased for the week ending October 26, 2013 compared to the previous week ending October 19, 2013. On a year over year basis, when compared to the same week in 2012, the NRSE increased slightly.</p> <p align="center"><a class="download-link" href="/upload/English%20US/PR/2013/WeeklyRelease-10-26-13.pdf" target="_blank">Want to know the details? Click here to download your free National Retail Sales Estimate report!</a></p> Last Four Days Before Christmas Will Be Among 10 Busiest, ShopperTrak Predicts http://www.shoppertrak.com/news-resources/press-releases/2013-10/last-four-days-before-christmas-will-be-among-10-busiest-shoppertrak-predicts 10/28/2013 7:08:06 AM <p align="center"><em>&mdash; Company recommends retailers prepare for informed shoppers and shorter season &mdash;</em></p> <p><strong>CHICAGO &ndash; Oct. 29, 2013 &ndash; </strong>Retailers should expect to see more<strong> </strong>shoppers making last-minute purchases this holiday season.</p> <p>ShopperTrak, the leading provider of shopper analytics, predicts that four of the 10 busiest shopping days will occur between Dec. 20 and Dec. 24, and advises retailers to prepare accordingly. Additionally, with a shortened shopping season and only four weekends between Thanksgiving and Christmas &ndash; down from five last year &ndash; retailers must be ready to capture holiday spending during a narrower window of time.</p> <p>ShopperTrak expects consumers will make slightly fewer store visits in November and December this year (1.4 percent fewer than in 2012), but this trend will not translate into a decline in spending. The company predicts national retail sales this season will rise 2.4 percent compared to the same holiday months last year.</p> <p>Last year&rsquo;s 10 busiest shopping days accounted for more than one-third (35.7 percent) of sales of general merchandise, apparel, furniture and other products (GAFO) for the period of Black Friday (Nov. 23, 2012) through Jan. 5, 2013. According to ShopperTrak, this drove a 3.0 percent increase in total GAFO retail sales over the 2011 holiday season.</p> <p>&ldquo;Some shopping days &ndash; like Black Friday and Super Saturday &ndash; are always busy,&rdquo; says ShopperTrak founder Bill Martin. &ldquo;But calendar changes affect each holiday season differently. Because Christmas falls on a Wednesday this year, it will create its own mid-week momentum without compromising the typically high weekend shopper activity. Retailers should anticipate such calendar shifts each year and prepare their marketing, labor and operations accordingly.&rdquo;&nbsp;</p> <p><strong>Shoppers procrastinate, but come prepared</strong></p> <p>Black Friday (Nov. 29) will lead the way as the single busiest shopping day this holiday season, in both total retail shopper traffic and sales. This will be the tenth year in a row Black Friday produces top-performing sales and shopper traffic, the company said.</p> <p>ShopperTrak anticipates the final Saturday before Christmas, known as &ldquo;Super Saturday&rdquo; (Dec. 21), will be the second-strongest shopping day of the season, followed by Dec. 22, Dec. 20 and Dec. 23.</p> <p>Stores will see slightly more shopper traffic than last year on Black Saturday (Nov. 30), the day after Black Friday. ShopperTrak expects Black Saturday to rank sixth in shopper traffic and eighth in sales. In fact, ShopperTrak predicts six out of the 10 busiest days will be either a Saturday or Sunday &ndash; days shoppers tend to come to stores.</p> <p>&ldquo;The four weekends between Thanksgiving and Christmas are pivotal for retailers,&rdquo; says Martin. &ldquo;Though shoppers may wait until the weekends to hit the stores, they will come prepared with information about exactly what they want to buy. Smart retailers will ready their staff to work with an influx of these knowledgeable shoppers this season.&rdquo;&nbsp;</p> <p>The following table shows ShopperTrak&rsquo;s forecasted busiest holiday sales and traffic days in November and December 2013:</p> <p><strong><img style="display: block; margin-left: auto; margin-right: auto;" src="/upload/English%20US/PR/Top%2010%20Busiest%20Days%202013.png" alt="" /></strong></p> <p><strong>About ShopperTrak</strong></p> <p>ShopperTrak is the leading global provider of shopper insights and analytics to improve retail profitability and effectiveness.&nbsp;Retailers rely on ShopperTrak for the most comprehensive and integrated solution for accurate retail store traffic counting, interior analytics and industry benchmarking to better understand in-store shopper behavior.&nbsp;More than 750 of the world&rsquo;s leading retail brands have ShopperTrak services deployed in over 60,000 locations across 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out more at <a>http://www.shoppertrak.com</a>.</p> <p align="center">###</p> ShopperTrak Reports Retail Sales Gained for Week Ending October 12, 2013 http://www.shoppertrak.com/news-resources/national-sales/2013-10/shoppertrak-reports-retail-sales-gained-for-week-ending-october-12-2013 10/14/2013 1:52:47 PM <p>ShopperTrak reports that the National Retail Sales Estimate (NRSE&reg;) increased for the week ending October 12, 2013 compared to the previous week ending October 5, 2013. On a year over year basis, when compared to the same week in 2012, the NRSE declined as the comparison week in 2012 contained the Columbus Day holiday.</p> <p align="center"><a class="download-link" href="/upload/English%20US/PR/2013/WeeklyRelease-10-12-13.pdf" target="_blank">Want to know the details? Click here to download your free National Retail Sales Estimate report!</a></p> ShopperTrak Reports Retail Sales Gain for Week Ending October 5, 2013 http://www.shoppertrak.com/news-resources/national-sales/2013-10/shoppertrak-reports-retail-sales-gain-for-week-ending-october-5-2013 10/13/2013 3:14:53 PM <p>ShopperTrak reports that the National Retail Sales Estimate (NRSE&reg;) increased for the week ending October 5, 2013 compared to the previous week ending September 28, 2013. On a year over year basis, when compared to the same week in 2012, the growth in the NRSE showed a more moderate gain.</p> <p align="center"><a class="download-link" href="/upload/English%20US/PR/2013/WeeklyRelease-10-05-13.pdf" target="_blank">Want to know the details? Click here to download your free National Retail Sales Estimate report!</a></p> ShopperTrak Reports Retail Sales Down for Week Ending September 28 http://www.shoppertrak.com/news-resources/national-sales/2013-10/shoppertrak-reports-retail-sales-down-for-week-ending-september-28 10/4/2013 10:44:20 AM <p>ShopperTrak reports that the National Retail Sales Estimate (NRSE&reg;) declined for the week ending September 28, 2013 compared to the previous week ending September 21, 2013. On a year over year basis, the NRSE increased compared to the same week in 2012.</p> <p align="center"><a href="/upload/English%20US/PR/2013/WeeklyRelease-09-28-13.pdf" target="_blank">Want to know the details? Click here to download your free National Retail Sales Estimate report!</a></p>