PR http://www.shoppertrak.com/Feed?contentItemId=374&current-language-locale=en-us 1/12/2014 5:06:26 AM en-us ShopperTrak Integrates Interior Analytics within Insights Platform to Provide Retailers with Actionable Information to Improve Store Performance http://www.shoppertrak.com/news-resources/press-releases/2014-01/shoppertrak-integrates-interior-analytics-within-insights-platform-to-provide-retailers-with-actionable-information-to-improve-store-performance 1/12/2014 5:06:26 AM <p align="center"><em>New Solution Will Enable Retailers to Determine Reasons Behind Traffic and Sales Fluctuations and Take Action to Drive Additional Revenue</em></p> <p><strong>NRF CONFERENCE AND EXPO, NEW YORK &ndash; January 13, 2014</strong> - ShopperTrak, the leading global provider of insights into shopper behavior and retail analytics, today introduced a new solution that integrates in-store (Interior) shopper behavior with the leading perimeter analytics through ShopperTrak Insights, delivering retailers with exceptional insight to drive revenue. This level of actionable information into sales has never before been available to retailers.</p> <p>The integrated reporting platform allows customers to link store performance metrics from Interior Analytics with their three profit pillars of traffic, conversion and average transaction size (ATS) to first understand the reasons behind sales fluctuations and then take action to alter customer behavior to seize in-store opportunities, ultimately increasing sales.</p> <p>&ldquo;The unique advantage of the Interior Analytics integration into Insights is that it provides retailers with the &ldquo;why&rdquo; behind a store&rsquo;s superior or inferior performance &ndash; across a number of core store-level metrics, so they can adjust their strategies accordingly and optimize sales,&rdquo; said ShopperTrak Chief Product Officer Chetan Ghai.&nbsp; &ldquo;It&rsquo;s ultimately about faster, better visibility into shopper behavior to enable retailers to positively and quickly impact store performance.&rdquo;&nbsp;&nbsp;</p> <p>Interior Analytics integration users receive daily, in-depth updates into the key metrics of zone counting, dwell time, and abandonment, among others, to discern why a store is or is not performing well, so they can adjust strategies immediately. Only ShopperTrak provides continuous sampling rate updates to put in context all Interior Analytics data. By providing retailers with a granular window of what&rsquo;s happening at the store, Interior Analytics integration into Insights delivers actionable information to impact the key performance indicator (KPI) that matters most to clients: revenue.</p> <p>&nbsp;</p> <p>To see a demo and hear more about ShopperTrak&rsquo;s Interior Analytics integration into Insights, visit booth 3613 at the <a href="http://bigshow14.nrf.com/">National Retail Federation&rsquo;s Big Show</a>, Jan. 12-15 at the Jacob K. Javits Convention Center in New York City, or visit <a>www.shoppertrak.com</a>.</p> <p><strong>About ShopperTrak</strong></p> <p>ShopperTrak is the leading global provider of shopper insights and analytics to improve retail profitability and effectiveness.&nbsp;Retailers rely on ShopperTrak for the most comprehensive and integrated solution for accurate retail store traffic counting, interior analytics and industry benchmarking to better understand in-store shopper behavior.&nbsp;More than 750 of the world&rsquo;s leading retail brands have ShopperTrak services deployed in over 60,000 locations across 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out more at <a>http://www.shoppertrak.com</a>.</p> <p align="center">###</p> ShopperTrak Launches Industry’s First Hosted Real-Time Reporting Tool Across an Entire Network of Stores http://www.shoppertrak.com/news-resources/press-releases/2014-01/shoppertrak-launches-industrys-first-hosted-real-time-reporting-tool-across-an-entire-network-of-stores 1/12/2014 3:44:40 AM <p align="center"><em>Real-time visibility allows customers to benchmark and adjust sales strategies immediately to optimize store performance</em></p> <p><strong>NRF CONFERENCE AND EXPO, NEW YORK &ndash; January 13, 2014</strong> - ShopperTrak, the leading global provider of insights into shopper behavior and retail analytics, today introduced ShopperTrak Real-Time Reporting, the industry&rsquo;s first reporting tool to measure traffic and sales information real-time across a network of stores. Shopper data is refreshed as often as every 15 minutes, enabling retailers to quickly assess performance and immediately take action to adjust sales strategies to increase performance and conversion rates.</p> <p>With Real-Time Reporting, retailers immediately can benchmark against their performance goals in the categories of shopper traffic, sales, conversion rates and average transaction size (ATS), and make the necessary adjustments to take advantage of opportunities or remedy any shortfalls.&nbsp; This could include optimizing labor and staff, providing coaching to the sales team on the floor, offering just-in-time promotions and discounts, remerchandising, and shifting product to meet demand.</p> <p>Field managers and corporate personnel can view the performance of their entire network of stores real-time, allowing them visibility into what&rsquo;s working well and what&rsquo;s not at individual stores, and make adjustments at other stores based on that data.</p> <p>&ldquo;ShopperTrak Real-Time Reporting enables our customers to benchmark at the same time results are coming in&ndash; so, they have greater visibility than ever before and can react quickly to have an immediate, measurable impact on business results,&rdquo; said ShopperTrak Chief Product Officer Chetan Ghai.&nbsp; &ldquo;Customers can access the performance of their entire network of stores simultaneously, allowing them to apply what&rsquo;s working well at some stores to others, as well as take actions to avoid replicating single-store shortfalls. This tool optimizes the performance of each of their stores every day.&rdquo;&nbsp;&nbsp;</p> <p>Real-Time Reporting is developed in responsive design, and therefore viewable in any device, including smart phones, tablets and PCs.&nbsp; The technology will recognize the device and render the data in the best visualization for that particular device. Retailers will view each of the four metrics (shopper traffic, sales, conversion rates and ATS) against fixed targets set for each day, in graph or table format, in hourly increments with a running total included. Users can customize the graphs and tables to highlight the metrics in which they&rsquo;re most interested.</p> <p>And, to see a demo and hear more about ShopperTrak&rsquo;s Real-Time Reporting, visit booth 3613 at the <a href="http://bigshow14.nrf.com/">National Retail Federation&rsquo;s Big Show</a>, Jan. 12-15 at the Jacob K. Javits Convention Center in New York City, or visit <a>www.shoppertrak.com</a>.</p> <p><strong>About ShopperTrak</strong></p> <p>ShopperTrak is the leading global provider of shopper insights and analytics to improve retail profitability and effectiveness.&nbsp;Retailers rely on ShopperTrak for the most comprehensive and integrated solution for accurate retail store traffic counting, interior analytics and industry benchmarking to better understand in-store shopper behavior.&nbsp;More than 750 of the world&rsquo;s leading retail brands have ShopperTrak services deployed in over 60,000 locations across 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out more at <a>http://www.shoppertrak.com</a>.</p> <p align="center">###</p> ShopperTrak Insights Adds Functionality to Seamlessly Integrate with Retailers’ Existing Systems, Anywhere in the World http://www.shoppertrak.com/news-resources/press-releases/2014-01/shoppertrak-insights-adds-functionality-to-seamlessly-integrate-with-retailers-existing-systems-anywhere-in-the-world 1/12/2014 3:03:26 AM <p align="center"><em>New capabilities deliver retailers traffic and sales insights in the easiest way yet</em></p> <p><strong>NRF CONFERENCE AND EXPO, NEW YORK &ndash; January 13, 2014</strong> - ShopperTrak, the leading global provider of insights into shopper behavior and retail analytics, today announced it has added four new capabilities to <a href="/products/shoppertrak-insights">ShopperTrak Insights</a>, an intelligent analytics reporting service for retailers around the world.&nbsp; The enhanced functionality includes single sign-on, multi-language, multi-currency, and marketing analysis, making retailers&rsquo; use of the solution the most effortless yet.</p> <ul> <li><strong>Single sign-on</strong> &ndash; ShopperTrak Insights seamlessly integrates with the existing systems of its customers, so data reports and insights link effortlessly with the customer&rsquo;s current suite of applications. In addition, ShopperTrak can package and deliver its reports via API (application programming interface) in multiple rendering variations, with the customer choosing the preferred format.</li> </ul> <p>&ldquo;ShopperTrak has created a way for retail field managers and corporate personnel to seamlessly move between their paradigm and ours,&rdquo; said ShopperTrak Chief Product Officer Chetan Ghai.&nbsp; &ldquo;ShopperTrak Insights coordinates with our customers&rsquo; existing systems to make it painless and easy to view reports and take immediate action to improve profitability. The single sign-on is absolutely a unique advantage for retailers.&rdquo; &nbsp;</p> <ul> <li><strong>Multi-language</strong> &ndash; ShopperTrak Insights is now a global tool, available in any country, in any language.</li> </ul> <ul> <li><strong>Multi-currency </strong>&ndash; ShopperTrak Insights supports every major currency in the world.&nbsp; Data can be delivered in a variety of currencies to a retailer, with individual users being able to look at the currency of their choosing.</li> </ul> <ul> <li><strong>Marketing analysis</strong> &ndash; With this new capability, retailers can easily integrate ShopperTrak Insights reports into their marketing calendars, on both global and local scales.&nbsp; After linking their calendars, customers can better understand their projects&rsquo; impact on traffic and sales patterns. Retailers can view campaigns throughout the year and gain visibility into specific lifts or declines in traffic year-over-year. The unique benefit of the marketing analysis functionality is it delivers the context around store performance, and offers true benchmarks to measure traffic and sales.</li> </ul> <p>To see a demo and hear more about <a href="/products/shoppertrak-insights">ShopperTrak Insights</a>, visit booth 3613 at the <a href="http://bigshow14.nrf.com/">National Retail Federation&rsquo;s Big Show</a>, Jan. 12-15 at the Jacob K. Javits Convention Center in New York City, or visit <a>www.shoppertrak.com</a>.</p> <p><strong>About ShopperTrak Insights</strong></p> <p>Launched in June 2013, the Software as a Service (SaaS) platform delivers analysis of foot traffic in clear, flexible reports to help retailers quickly arrive at decisions regarding their marketing, labor and operations.&nbsp; The solution offers layers of valuable insights, all customizable by job responsibilities, from the corporate suite to the store manager level. ShopperTrak Insights was designed from extensive customer feedback to ensure the solution delivers the most valuable insights for retailers. For more information, please visit <a href="/products/shoppertrak-insights">http://www.shoppertrak.com/products/shoppertrak-insights</a>.</p> <p><strong>About ShopperTrak</strong></p> <p>ShopperTrak is the leading global provider of shopper insights and analytics to improve retail profitability and effectiveness.&nbsp;Retailers rely on ShopperTrak for the most comprehensive and integrated solution for accurate retail store traffic counting, interior analytics and industry benchmarking to better understand in-store shopper behavior.&nbsp;More than 750 of the world&rsquo;s leading retail brands have ShopperTrak services deployed in over 60,000 locations across 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out more at <a>http://www.shoppertrak.com</a>.</p> <p align="center">###</p> Retailers See Fourth Consecutive Annual Sales Increase During 2013 Holiday Season, According to ShopperTrak http://www.shoppertrak.com/news-resources/press-releases/2014-01/retailers-see-fourth-consecutive-annual-sales-increase-during-2013-holiday-season-according-to-shoppertrak 1/6/2014 11:14:18 PM <p align="center"><em>Sales up, foot traffic down as Christmas week takes over as&nbsp;</em><em style="font-size: 1em;">busiest shopping week of 2013 season</em></p> <p><strong>CHICAGO &ndash; Jan. 8, 2014 </strong>&ndash;&nbsp;Despite the shortened holiday season and extreme weather in many areas of the country in the weeks leading up to Christmas, retailers finished the 2013 holiday shopping season with increased sales, according to <a>ShopperTrak</a>, the leading global provider of insights into shopper behavior and retail analytics.</p> <p>ShopperTrak estimates that, during the holiday shopping season of November and December 2013, national retail sales increased 2.7% and foot traffic decreased 14.6% when compared to the same two months last year. ShopperTrak&rsquo;s initial data indicates shoppers spent $265.9 billion during this period. The 2.7% increase is slightly better than ShopperTrak&rsquo;s early-season forecast of a 2.4% increase in sales. The 2013 holiday season marked the fourth consecutive year with positive GAFO retail sales, reflecting a growing economy.</p> <p>&ldquo;As we anticipated, retailers saw a gain in sales compared to last year as the economy continues to recover,&rdquo; said ShopperTrak Founder Bill Martin. &ldquo;However, consumers took a break from shopping after Thanksgiving weekend, so retailers were pressured to offer deep discounts and promotions in the final week before Christmas to finish the holiday on a positive note. In the future, retailers who promote throughout the season will be more successful than those who take a hiatus in the week or two after Thanksgiving. Promotions in early December offer retailers an opportunity to capture sales earlier without having to offer more extensive markdowns at the end of the season.&rdquo;</p> <p>Thanksgiving Day shopping trends continue to evolve and impact sales of other shopping days, most notably Black Friday. With more stores opening for longer hours on Thanksgiving Day, Black Friday sales fell 13% compared to Black Friday last year.&nbsp;</p> <p><strong>Strong Start and Finish to Shortened Season</strong></p> <p>Retailers had a reduced window of time to capture peak holiday spending, with only 25 days between Black Friday (Nov. 29) and Christmas this year, compared to 31 days in 2012. Consequently, there were only four weekends this holiday season compared to five last year. As a result, many consumers began shopping early, taking advantage of retail promotions and discounts early in November as well as during Thanksgiving and &ldquo;Black Weekend.&rdquo; Severe weather conditions in many parts of the country during the first two weekends in December also impacted in-store shopping and pushed some consumers to purchase online during that final stretch.</p> <p>&ldquo;Shoppers took a longer-than-normal break from shopping in early December,&rdquo; said Martin. &ldquo;However, once consumers started to buy again, they did so in force as retailers reduced prices. And, after Christmas, gift cards came into play as shoppers looked to round out their holiday tally before inventories were depleted.&rdquo;</p> <p>Following the Thanksgiving boom &ndash; with Black Friday holding rank as the top sales and traffic day of the season &ndash; shoppers held out for bigger bargains closer to Christmas. This led retailers to offer more significant promotions and discounts during the final days of December.</p> <p>As a result, the week ending Dec. 28 accounted for 15.5% of sales and 16% of all traffic for the holiday season. This is especially noteworthy given most stores were closed on Christmas Day, so the sales and traffic growth occurred during a six-day week.&nbsp; Similarly, this same week contained four of the top 10 sales and traffic days, accounting for 10.9% of holiday season sales and 11.5% of holiday season traffic. The five days before Christmas, Dec. 20 through Dec. 24, accounted for 14.2% of sales and 14.5% of holiday season traffic.</p> <p>ShopperTrak estimates that the strongest sales days were Nov. 29, Dec. 21, Dec. 23, Dec. 14 and Dec. 22, in that order. Black Friday, Nov. 29, also was the top traffic day, followed successively by Dec. 21, Dec. 23, Dec. 22 and Dec. 14.</p> <p><strong>Increased Sales, Decreased Traffic Across Categories and Regions </strong></p> <p>In line with the overall trend this season, the apparel and electronics categories saw an increase in sales despite a traffic decrease. Sales in the apparel and accessories category increased 3.5%, while traffic decreased 0.6% compared to 2012. Sales at electronics and wireless stores were up 4.8%, although traffic was down 12.9% year-over-year.</p> <p>Compared to the 2012 holiday season, sales in the Northeast, South and West were up 1.9%, 3.2% and 5.1%, respectively. Sales in the Midwest were flat compared to 2012. Traffic in the Midwest, Northeast, South and West was down 17.1%, 15.8%, 14.2% and 12.1% year-over-year, respectively.</p> <p><strong>Moving Forward</strong></p> <p>In Q1 2014, ShopperTrak estimates retail sales to increase 2.8% despite an estimated 9% decrease in shopper traffic.</p> <p>&ldquo;We will continue to see the trend of steady sales increases as consumer confidence rises and the economy progresses,&rdquo; said Martin. &ldquo;And, while foot traffic will continue to slow due to changing consumer patterns &ndash; with more shoppers purchasing online or researching products online before heading to stores &ndash; retailers must remember an overwhelming majority of all retail sales in the U.S. will occur in brick-and-mortar stores. Retailers who deliver a seamless customer experience both in the store and across all channels will emerge ahead of the rest.&rdquo;</p> <p>View or download a &ldquo;Holiday Wrap&rdquo; infographic with retail store traffic and sales data from ShopperTrak via this link: <a href="http://bit.ly/1dRj5vw">http://bit.ly/1dRj5vw</a></p> <p>For more information about ShopperTrak&rsquo;s holiday season data and more, visit booth 3613 at the <a href="http://bigshow14.nrf.com/">National Retail Federation&rsquo;s Big Show</a>, Jan. 12-15 at the Jacob K. Javits Convention Center in New York City, or visit <a>www.shoppertrak.com</a>.</p> <p>*General merchandise, apparel, furniture and other products (GAFO)</p> <p><strong>&nbsp;</strong></p> <p><strong>About ShopperTrak&rsquo;s National Retail Sales Estimate&trade; (NRSE) </strong></p> <p>ShopperTrak measures foot-traffic in more than 50,000 global locations and analyzes the data in a proprietary, econometric model to create its ShopperTrak National Retail Sales Estimate&trade; (NRSE) of general merchandise, apparel and accessories, furniture and other sales (GAFO). Its estimate precedes the federal government&rsquo;s official reports by several weeks.</p> <p><strong>About ShopperTrak</strong></p> <p>ShopperTrak is the leading global provider of shopper insights and analytics to improve retail profitability and effectiveness. Retailers rely on ShopperTrak for the most comprehensive and integrated solution for accurate retail store traffic counting, interior analytics and industry benchmarking to better understand in-store shopper behavior. More than 750 of the world&rsquo;s leading retail brands have ShopperTrak services deployed in over 60,000 locations across 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out more at http://www.shoppertrak.com.</p> <p align="center">###</p> Retail Sales, Traffic Decreased Last Week, Says ShopperTrak http://www.shoppertrak.com/news-resources/press-releases/2013-12/retail-sales-traffic-decreased-lastweek-says-shoppertrak 12/22/2013 5:03:21 PM <p><strong>CHICAGO &ndash; Dec. 23, 2013 &ndash; </strong>Last week was the last chance for procrastinators to finish last-minute holiday shopping, but the weather prevented many from getting to the stores. ShopperTrak &ndash; the world&rsquo;s largest counter and analyzer of retail shopper traffic &ndash; reported that for the week of Dec. 16 to Dec. 22, GAFO* in-store retail sales decreased by 3.1 percent from the same week last year. Retail brick-and-mortar shopper traffic decreased by 21.2 percent compared to the same time period in 2012.</p> <p>&ldquo;Bad weather throughout the country kept some shoppers away from stores,&rdquo; said Bill Martin, ShopperTrak founder. &ldquo;This past week was their final opportunity to complete their holiday shopping before Christmas &ndash; and though many did finish making their purchases, retailers did not see as many shoppers as last year.&rdquo;</p> <p>Despite more markdowns and promotional efforts from retailers, &ldquo;Super Saturday&rdquo; (Dec. 21) saw a decrease in retail sales by 0.7 percent compared to 2012. In-store shopper traffic decreased 18.1 percent from the same day last year. ShopperTrak predicts after-holiday markdowns to drive robust retail sales and store traffic days to come, particularly the day after Christmas (Dec. 26) and the following Saturday (Dec. 28).&nbsp;</p> <p>&ldquo;Many people who have the day after Christmas off of work will be out shopping for end-of-season deals,&rdquo; said Martin. &ldquo;Retailers should track their stores&rsquo; conversion rates closely to turn more after-Christmas browsers into buyers.&rdquo;</p> <p>*General merchandise, apparel, furniture and other products (GAFO)</p> <p><strong>About ShopperTrak </strong></p> <p>ShopperTrak is the leading global provider of shopper insights and analytics to improve retail profitability and effectiveness. Retailers rely on ShopperTrak for the most comprehensive and integrated solution for accurate retail store traffic counting, interior analytics and industry benchmarking to better understand in-store shopper behavior. More than 750 of the world&rsquo;s leading retail brands have ShopperTrak services deployed in over 60,000 locations across 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out more at <a>http://www.shoppertrak.com</a>.</p> <p align="center">###<strong></strong></p> Retail Sales, Traffic Down Last Week, Says ShopperTrak http://www.shoppertrak.com/news-resources/press-releases/2013-12/retail-sales-traffic-down-last-week-says-shoppertrak 12/16/2013 12:15:08 PM <p align="center"><em>Weekend&rsquo;s heavy snowstorm impacted holiday shopper activity</em></p> <p><strong>CHICAGO &ndash; Dec. 17, 2013 &ndash; </strong>The time to procrastinate is nearly over for holiday shoppers. ShopperTrak &ndash; the world&rsquo;s largest counter and analyzer of retail shopper traffic &ndash; reported GAFO* in-store retail sales for the week of Dec. 9 to Dec. 15 were down 0.8 percent from the same week last year. Retail in-store shopper traffic also fell last week by 19.9 percent compared to the same time period in 2012.</p> <p>Saturday, Dec. 14 saw a decline in both retail sales and shopper traffic, largely a result of a weekend snowstorm that hit the Midwest and Northeast. Compared to the same day last year, brick-and-mortar retail sales fell 5.4 percent while in-store shopper traffic fell 25.9 percent.</p> <p>&ldquo;Last weekend&rsquo;s extreme weather prevented many consumers from completing their holiday shopping,&rdquo; said Bill Martin, ShopperTrak founder. &ldquo;But those items remain on their shopping lists and we expect these individuals will add to the high levels of in-store shopper activity we usually see the weekend before Christmas.&rdquo;</p> <p>ShopperTrak expects that several of the days leading up to Christmas, including &lsquo;Super Saturday&rsquo; &ndash; Dec. 21 &ndash; will be among the busiest shopping days of the holiday season.</p> <p>&ldquo;Only one weekend remains before Christmas for shoppers to check everything off their holiday lists,&rdquo; said Martin. &ldquo;Shoppers will plan and focus their store visits on getting items they want at the best values. It will be critical for retailers to provide the best experience for shoppers motivated to complete their holiday shopping by adequately staffing to the surge in traffic and ensuring merchandise is stocked and easily accessible.&rdquo;</p> <p>*General merchandise, apparel, furniture and other products (GAFO)</p> <p><strong>About ShopperTrak </strong></p> <p>ShopperTrak is the leading global provider of shopper insights and analytics to improve retail profitability and effectiveness. Retailers rely on ShopperTrak for the most comprehensive and integrated solution for accurate retail store traffic counting, interior analytics and industry benchmarking to better understand in-store shopper behavior. More than 750 of the world&rsquo;s leading retail brands have ShopperTrak services deployed in over 60,000 locations across 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out more at <a>http://www.shoppertrak.com</a>.</p> <p align="center">###<strong></strong></p> Retail Sales, Traffic Decreased Last Week, Says ShopperTrak http://www.shoppertrak.com/news-resources/press-releases/2013-12/retail-sales-traffic-decreased-last-week-says-shoppertrak 12/10/2013 12:02:44 PM <p align="center"><em>In-store shopper activity falls following busy &ldquo;Black Weekend&rdquo;</em></p> <p><strong>CHICAGO &ndash; Dec. 11, 2013 &ndash; </strong>Consumers spent a majority of last week recovering from &ldquo;Black Weekend&rdquo; holiday shopping. ShopperTrak &ndash; the world&rsquo;s largest provider of retail shopper analytics &ndash; reported that for the week of Dec. 2 to Dec. 8, GAFO* brick-and-mortar retail sales decreased 2.9 percent compared to the same time last year. Last week&rsquo;s retail shopper traffic decreased 21.6 percent compared to the same time period in 2012.</p> <p>Shopping activity for the week ending Dec. 8 returned to expected seasonal levels following the previous week, which contained a surge of in-store activity across Thanksgiving Day and Black Weekend. &ldquo;Cyber Monday&rdquo; (Dec. 2) started the week with a focus on online shopping, causing many retailers to offer in-store promotions intended to entice customers to complete their holiday shopping early in December in their stores.</p> <p>&ldquo;Shoppers usually take a brief break in the week after Black Weekend,&rdquo; said Bill Martin, ShopperTrak founder. &ldquo;Lighter crowds and many in-store deals, however, helped Saturday, Dec. 7 see a 1.4 percent sales increase compared to the same day in 2012.&rdquo;</p> <p>Despite the encouraging uptick in sales on Saturday, calendar changes in 2013 contributed to the past week&rsquo;s overall declines in retail sales and traffic. Hanukkah began on Thanksgiving Day (Nov. 28) &ndash; 11 days earlier than last year. So, consumers completed their pre-Hanukkah shopping in November rather than early December, as they did in 2012.</p> <p>&ldquo;The movement of Hanukkah into November caused some inevitable declines in sales and traffic in the first week of December,&rdquo; said Martin. &ldquo;However, with the shortened Christmas shopping season now in full swing, shoppers can&rsquo;t procrastinate like they did last year. As we approach the holiday, we expect that shopper activity will increase each week.&rdquo;</p> <p>*General merchandise, apparel, furniture and other products (GAFO)</p> <p><strong>About ShopperTrak </strong></p> <p>ShopperTrak is the leading global provider of shopper insights and analytics to improve retail profitability and effectiveness. Retailers rely on ShopperTrak for the most comprehensive and integrated solution for accurate retail store traffic counting, interior analytics and industry benchmarking to better understand in-store shopper behavior. More than 750 of the world&rsquo;s leading retail brands have ShopperTrak services deployed in over 60,000 locations across 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out more at <a>http://www.shoppertrak.com</a>.</p> <p align="center">###<strong></strong></p> Retail Sales Up, Store Shopper Traffic Down During “Black Weekend,” Says ShopperTrak http://www.shoppertrak.com/news-resources/press-releases/2013-12/retail-sales-up-store-shopper-traffic-down-during-black-weekend-says-shoppertrak 12/2/2013 7:00:18 AM <p><strong>CHICAGO &ndash; Dec. 3, 2013 &ndash;</strong> Black Friday shopping is no longer a one-day event. With the promise of getting more value for their hard-earned dollars, shoppers spent a little more money holiday shopping from Thanksgiving Day through &ldquo;Black Sunday&rdquo; (Nov. 28 &ndash; Dec. 1) than they did last year.</p> <p>ShopperTrak, the leading provider of shopper analytics, estimates that, when compared to &ldquo;Black Weekend&rdquo; last year, brick-and-mortar retail sales increased 1.0 percent as shoppers spent an estimated total of $22.2 billion across the four days. Retail shopper traffic decreased by 4.0 percent, to an estimated 1.8 billion store visits.</p> <p>Total in-store shopper traffic increased by 9.4 percent in the apparel sector, while traffic in the electronics sector<strong> </strong>decreased by 6.5 percent for that same time period.</p> <p>ShopperTrak estimates that in-store shopper traffic and sales by region, compared to Thanksgiving Day through Black Sunday of 2012, changed as follows:&nbsp;<span style="font-size: 1em;">&nbsp;</span></p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="/upload/English%20US/Graphics/BlackFriday2013/BF2013weekend_Sales_Traffic.png" alt="" width="550" /><span style="font-size: 1em;"></span><span style="font-size: 1em;"></span></p> <p><span style="font-size: 1em;">&ldquo;Retailers stretched Black Friday deals and promotions across November &ndash; removing the focus from just one big day of shopping,&rdquo; said Bill Martin, ShopperTrak founder. &ldquo;Shoppers, in turn, paced themselves. They spread their shopping and spending not just across the holiday weekend, but also into the days and weeks before it, contributing to a decrease in last weekend&rsquo;s shopper traffic. Customers also researched store merchandise online first and more often came to stores ready to buy particular products.&rdquo;</span></p> <p>During &ldquo;Black Weekend&rdquo; 2012, shoppers spent $22 billion, compared to this year&rsquo;s estimate of $22.2 billion. Thanksgiving Day accounted for 10.0 percent of the four-day weekend&rsquo;s retail traffic in 2013. Though combined Thursday and Friday&rsquo;s sales and traffic increased when compared to last year, both Saturday and Sunday saw store traffic and sales tail off and drop.</p> <p>View or download a &ldquo;Black Weekend&rdquo; infographic with retail store traffic and sales data from ShopperTrak via this link: <a href="http://bit.ly/18d6Rv9" target="_blank">http://bit.ly/18d6Rv9</a></p> <p>ShopperTrak will release its next series of holiday retail store traffic data on the following dates:</p> <ul> <li>Dec. 11, 2013 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Data for week ending Dec. 8</li> <li>Dec. 18, 2013 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Data for week ending Dec. 15</li> <li>Dec. 23, 2013 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Data for week ending Dec. 22</li> <li>Jan. 8, 2014&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Holiday retail traffic, sales recap (months of Nov. and Dec.)</li> </ul> <p><strong>About ShopperTrak</strong></p> <p>ShopperTrak is the leading global provider of shopper insights and analytics to improve retail profitability and effectiveness. Retailers rely on ShopperTrak for the most comprehensive and integrated solution for accurate retail store traffic counting, interior analytics and industry benchmarking to better understand in-store shopper behavior. More than 750 of the world&rsquo;s leading retail brands have ShopperTrak services deployed in over 60,000 locations across 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out more at <a>http://www.shoppertrak.com</a>.</p> <p align="center">###<strong></strong></p> Retail Store Shopper Traffic and Sales Up on Thanksgiving Day and Black Friday, Says ShopperTrak http://www.shoppertrak.com/news-resources/press-releases/2013-11/retail-store-shopper-traffic-and-sales-up-on-thanksgiving-day-and-black-friday-says-shoppertrak 11/29/2013 5:17:57 PM <p><strong>CHICAGO &ndash; Nov. 30, 2013 &ndash;</strong> With the allure of deep discounts, &ldquo;door-buster&rdquo; promotions and extended store hours, shoppers visited more stores and spent more money across the days of Thanksgiving Day and Black Friday (Nov. 28 and 29) than they did last year.</p> <p>ShopperTrak, the leading provider of shopper analytics, estimates that, when compared to Thanksgiving and Black Friday last year, brick-and-mortar shopper traffic increased 2.8 percent, to more than 1.07 billion store visits. Retail sales also increased by 2.3 percent, as shoppers spent an estimated total of $12.3 billion across the two days.</p> <p>ShopperTrak estimates that total in-store shopper traffic and sales by region, compared to Thanksgiving Day and Black Friday in 2012, changed as follows:&nbsp;</p> <p>&nbsp;<img style="display: block; margin-left: auto; margin-right: auto;" src="/upload/English%20US/Graphics/BF2013RegionalSalesTraffic.png" alt="" /></p> <p>The numbers tell a very different story when viewing only data for Black Friday (Nov. 29). When compared to Black Friday last year, brick-and-mortar shopper traffic fell 11.4 percent and retail sales also decreased by 13.2 percent.</p> <p>&ldquo;The Black Friday shopping experience is changing with more shoppers choosing to go out on Thanksgiving Day,&rdquo; says Bill Martin, ShopperTrak founder. &ldquo;Consumers increasingly research products online before entering stores. When they arrive, customers know exactly what they want to buy &ndash; retailers now need to make their experience a satisfying one.&rdquo;</p> <p>For retailers, it&rsquo;s not just about getting the customers to the stores &ndash; it&rsquo;s about recognizing the value of each shopper who chooses to enter their store, advises Martin. &nbsp;Brick-and-mortar retailers must provide their customers a quality shopping experience that creates incentive to purchase immediately. This is their key to a successful holiday season.</p> <p>On <strong>Tuesday, Dec. 3 at 9 a.m. ET</strong>, ShopperTrak will present the sales and traffic statistics for the entire &ldquo;Black&rdquo; weekend &ndash; Thursday, Nov. 28 through Sunday, Dec. 1.</p> <p><strong>About ShopperTrak</strong></p> <p>ShopperTrak is the leading global provider of shopper insights and analytics to improve retail profitability and effectiveness. Retailers rely on ShopperTrak for the most comprehensive and integrated solution for accurate retail store traffic counting, interior analytics and industry benchmarking to better understand in-store shopper behavior. More than 750 of the world&rsquo;s leading retail brands have ShopperTrak services deployed in over 60,000 locations across 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out more at <a>http://www.shoppertrak.com</a>.</p> <p align="center">###<strong></strong></p> ShopperTrak Expands Retail Traffic-Counting Methods, Revises Traffic Forecast http://www.shoppertrak.com/news-resources/press-releases/2013-11/shoppertrak-expands-retail-traffic-counting-methods-revises-traffic-forecast 11/21/2013 1:34:55 PM <p class="NoteLevel11CxSpFirst" align="center"><em style="font-size: 1em;">&mdash; Company says holiday retail traffic will be 10 percent less than 2012 &mdash;</em></p> <p><strong>CHICAGO &ndash; Nov. 22, 2013 &ndash;</strong> ShopperTrak, the world&rsquo;s leading provider of retail analytics and the industry&rsquo;s most consistently accurate predictor of holiday sales and traffic, has expanded its forecasting dataset to include more stores and categories.&nbsp;</p> <p>The company&rsquo;s updated holiday forecasts are based on traffic information from every U.S. retail outlet the company monitors and will reflect information gathered from more categories of stores, including dollar stores, home furnishings, sporting goods, office supply, gifts stores and mass merchandise. ShopperTrak will continue to offer specific data for the Apparel &amp; Accessories, Wireless &amp; Electronics and Enclosed Mall sectors in addition to a total retail forecast.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &ldquo;As the industry leader, we continue to develop innovative solutions to provide our clients with a holistic view of the ever-changing retail landscape,&rdquo; says ShopperTrak Chief Product Officer Chetan Ghai. &ldquo;We refined our models and methodologies to accommodate customer requests to be included in the index. By expanding the universe of data included and evolving to a census model, clients will have a broader and more familiar comparison basis while retaining the ability to drill down to our traditional sectors.&rdquo;&nbsp;</p> <p>ShopperTrak is the only company that forecasts in-store shopper traffic. The company&rsquo;s sales and traffic forecasts for peak shopping seasons &mdash; including back-to-school and the holiday season &mdash; are also considered to be the most accurate in the industry. ShopperTrak&rsquo;s sales forecasts, known as the National Retail Sales Estimate (NRSE), typically are within a few percentage points of the General Merchandise, Apparel and Accessories, Furniture and Other Sales (GAFO) totals that the Department of Commerce announces. The NRSE also precedes those government reports by about six weeks.</p> <p>The new traffic forecasting methodology arrives just in time to help retailers understand shopper traffic trends during the busiest retail season of the year. ShopperTrak&rsquo;s more powerful traffic estimates will allow retailers to adjust their last-minute promotions, product placement and staffing to maximize their sales efforts.&nbsp;</p> <p>&ldquo;Our customers seek answers to their most critical business challenges,&rdquo; says Ghai. &ldquo;By providing broader and deeper insights into consumer shopping behavior, we bring them a clearer view of the total retail market.&rdquo;</p> <p class="DefaultCxSpFirst"><strong>Holiday Traffic Forecast Revised Significantly</strong></p> <p class="DefaultCxSpMiddle">With its new methodology and expanded sample size, ShopperTrak now forecasts that 10 percent fewer shoppers will visit brick and mortar stores in the holiday months of November and December than did in 2012. This is more than the 1.4 percent decline in shopper traffic the company projected in September, when it used its smaller sample size methodology. Additionally, ShopperTrak expects traffic in electronics and appliance stores will decrease by 11.5 percent compared to 2012.</p> <p class="DefaultCxSpLast">However, bright spots endure in the updated holiday forecast. The company expects retail traffic to rise 5 percent in the apparel and accessories category over 2012. ShopperTrak&rsquo;s sales forecast remains unchanged &ndash; the company predicts GAFO retail sales will increase 2.4 percent in the months of November and December compared to last year.</p> <p><strong>About ShopperTrak</strong></p> <p>ShopperTrak is the leading global provider of shopper insights and analytics to improve retail profitability and effectiveness.&nbsp;Retailers rely on ShopperTrak for the most comprehensive and integrated solution for accurate retail store traffic counting, interior analytics and industry benchmarking to better understand in-store shopper behavior.&nbsp;More than 750 of the world&rsquo;s leading retail brands have ShopperTrak services deployed in over 60,000 locations across 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out more at <a>http://www.shoppertrak.com</a>.</p> <p align="center">###</p> ShopperTrak Announces Enhancements for Mall Offering http://www.shoppertrak.com/news-resources/press-releases/2013-11/shoppertrak-announces-enhancements-for-mall-offering 11/19/2013 10:00:31 AM <p align="center"><em>&ndash;<strong> </strong>New Capabilities Provide Increased Counting Options for Malls &ndash;<strong> </strong>&nbsp;&nbsp;</em></p> <p><strong>CHICAGO &ndash; Nov, 19, 2013 </strong>&ndash; Today, ShopperTrak announced several enhancements to its foot-traffic counting and shopper analytics solution for shopping centers, which will provide mall owners/operators with new options for difficult-to-count locations, quicker installations and decreased start-up costs. The updates will also allow for deeper insights in a timelier manner to help mall owners capitalize on changing shopper behaviors.</p> <p>As the function of the mall continues to evolve, so will the design and way customers shop the space. Today, shoppers expect a more aesthetically appealing space with an abundance of design details, including higher ceilings, atriums, natural lighting and wider doorways. The enhancements are designed to address a wide array of mall designs and layouts while also adding capabilities for outdoor locations. Clients will now have more flexible options for data capture and a reduced time to implement.</p> <p>ShopperTrak will also be able to provide real-time analytics. Utilizing Traffic Watch, property managers can more closely monitor traffic flow at their properties either on-site or through a remote connection. This will allow managers to quickly react to changes in traffic patterns. Using Flash Traffic, a ShopperTrak API, users will have the flexibility to import data into their own reporting tools or other applications.</p> <p>Over 250 malls operated in 90 countries around the globe currently rely on ShopperTrak for key insights into shopper behaviors. &ldquo;Our customers asked for options to address the full spectrum of installation locations and we&rsquo;re glad to deliver a solution to meet their needs,&rdquo; said Todd Starcevich, CEO Global Mall Division, ShopperTrak. &ldquo;As the global leader, we know information on shopper traffic and buying patterns is critical to helping a mall owner maximize their operations and profitability. This new offering brings best-in-class technology to our customers, ensuring they have the data they need to understand shopping patterns, shopper behavior and leasing opportunities.&rdquo;</p> <p><strong>About ShopperTrak</strong></p> <p>ShopperTrak is the leading global provider of shopper insights and analytics to improve retail profitability and effectiveness. Retailers rely on ShopperTrak for the most comprehensive and integrated solution for accurate retail store traffic counting, interior analytics and industry benchmarking to better understand in-store shopper behavior.&nbsp;More than 750 of the world&rsquo;s leading retail brands have ShopperTrak services deployed in over 60,000 locations across 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out more at <a>http://www.shoppertrak.com</a></p> <p align="center">###</p> Chetan Ghai Joins ShopperTrak as Chief Product Officer http://www.shoppertrak.com/news-resources/press-releases/2013-10/chetan-ghai-joins-shoppertrak-as-chief-product-officer 10/21/2013 2:32:06 PM <p align="center"><em>&ndash;<strong> </strong>Technology consultant develops data products for retail customer growth &ndash;<strong> </strong>&nbsp;&nbsp;</em></p> <p><strong>CHICAGO &ndash; Oct. 21, 2013</strong><strong>&ndash;</strong> <a href="/">ShopperTrak</a> recently added the technology experience and global perspective of Chetan Ghai to its management team. Hired as the company&rsquo;s new chief product officer, Ghai, 40, will develop new products and strategic relationships for the world&rsquo;s leading provider of shopper analytics.</p> <p>Formerly the senior vice president of global marketing and product strategy at CCC Information Services, Ghai brings 19 years of technology and consulting experience to ShopperTrak. Previously, he managed large engagements at Accenture before leading strategic deals and global go-to-market offerings at Capgemini. In his new role, Ghai will enable ShopperTrak&rsquo;s customers to realize the full potential of their stores by creating new packages of data and analytics.</p> <p>&ldquo;With Chetan on our team, we will deliver even more value to our retail customers,&rdquo; said ShopperTrak CEO Christopher Ainsley. &ldquo;His history of developing and leveraging new data products to help companies perform at their highest levels complements ShopperTrak&rsquo;s mission of providing organizations with the best analytics to improve the shopping experience. Chetan&rsquo;s creativity and strategic vision will help us define the next era at ShopperTrak.&rdquo;</p> <p>In his new position, Ghai will diagnose and respond to customer needs with fresh products and services that add valuable insights for their retail companies. He aims to educate retailers about ShopperTrak&rsquo;s ability to be their essential partner in increasing shopper satisfaction.</p> <p>&ldquo;ShopperTrak is the industry leader in retail analytics, both at the door and inside the store,&rdquo; Ghai said. &ldquo;I&rsquo;m excited to join the team and to help guide development of the next generation of products to give organizations a deeper understanding of how shoppers interact with their store and their brand.&rdquo;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p> <p>Ghai earned his Bachelor of Science in biomedical and electrical engineering from Duke University.&nbsp;</p> <p><strong>About ShopperTrak</strong></p> <p>ShopperTrak is the leading global provider of shopper insights and analytics to improve retail profitability and effectiveness.&nbsp; Retailers rely on ShopperTrak for the most comprehensive and integrated solution for accurate retail store traffic counting, interior analytics and industry benchmarking to better understand in-store shopper behavior.&nbsp; More than 750 of the world&rsquo;s leading retail brands have ShopperTrak services deployed in over 60,000 locations across 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out more at <a>http://www.shoppertrak.com</a>.</p> <p align="center">###</p> Weekdays Following Black Friday Weekend Among Best to Shop, ShopperTrak Predicts http://www.shoppertrak.com/news-resources/press-releases/2013-11/weekdays-following-black-friday-weekend-among-best-to-shop-shoppertrak-predicts 11/11/2013 9:34:24 AM <p><strong>CHICAGO &ndash; Nov. 12, 2013 &ndash; </strong>There are popular days to shop during the holiday season &ndash; and then there are the best days. With smaller crowds, the weekdays immediately following &ldquo;Black Weekend&rdquo; will be some of the best days to hit stores this year for those who like to avoid the crowds.</p> <p>ShopperTrak, the leading provider of shopper analytics, has identified the 10 days between Thanksgiving and Christmas likely to have the least amount of in-store holiday shopper traffic, making them the best days to shop for consumers looking to do their shopping in a less frenzied environment.</p> <p>&ldquo;There&rsquo;s a reason Black Friday and the Saturday before Christmas attract the heaviest crowds &ndash; retailers flood consumers with discounts and special offers on those days,&rdquo; says ShopperTrak Founder and Executive Vice President Bill Martin. &ldquo;But quieter shopping days also present their fair share of deals for consumers, along with more attentive customer service and a leisurely shopping experience.&rdquo;</p> <p>ShopperTrak predicts that Wednesday, Dec. 4, will be the best day to shop this holiday season with the least amount of store shopper traffic. Three other days that same week &ndash; Dec. 2 (Monday), Dec. 3 (Tuesday) and Dec. 6 (Friday) &ndash; also garnered top spots as some of the best days to shop this year. These weekdays immediately follow Black Friday weekend, which ShopperTrak anticipates will be among the busiest days for retail shopper traffic and sales. Given their proximity to Thanksgiving and Black Friday, a good selection of merchandise likely will remain in the stores for retailers working to capture those sales.</p> <p><strong>Smaller crowds, intent shoppers, attentive staff</strong></p> <p>Historically, the majority of shoppers flock to malls on the weekends between Thanksgiving and Christmas. With four weekends between Thanksgiving and Christmas this year &ndash; compared to five weekends in 2012 &ndash; consumers will have fewer weekend days to complete their holiday shopping. The weekdays will see stores with fewer crowds and more attentive sales staff offering shoppers an opportunity to complete some of their holiday shopping without competing with the crowds.</p> <p>Despite lower store shopper traffic, weekdays provide an opportunity for retailers to promote and move merchandise that remains after weekends.</p> <p>&ldquo;Consumers are often more alert to sales and promotions than if they shopped on chaotic weekend days,&rdquo; says Martin. &ldquo;Retailers can use traffic benchmarking reports and real-time analytics to better prepare their store and staff to seize selling opportunities on these slower-traffic days and turn browsers into buyers.&rdquo;</p> <p>The following table shows ShopperTrak&rsquo;s forecasted best days to shop, ranked from least-to-most retail shopper traffic:</p> <p>&nbsp;<img style="display: block; margin-left: auto; margin-right: auto;" src="/upload/English%20US/Graphics/bestdays2013.png" alt="" /></p> <p><strong style="font-size: 1em;">About ShopperTrak</strong></p> <p>ShopperTrak is the leading global provider of shopper insights and analytics to improve retail profitability and effectiveness. Retailers rely on ShopperTrak for the most comprehensive and integrated solution for accurate retail store traffic counting, interior analytics and industry benchmarking to better understand in-store shopper behavior.&nbsp;More than 750 of the world&rsquo;s leading retail brands have ShopperTrak services deployed in over 60,000 locations across 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out more at <a>http://www.shoppertrak.com</a>.</p> <p align="center">###<strong></strong></p> Enhanced ShopperTrak Report Delivers Traffic Data to Retailers the Following Day http://www.shoppertrak.com/news-resources/press-releases/2013-11/enhanced-shoppertrak-report-delivers-traffic-data-to-retailers-the-following-day 11/6/2013 1:29:33 PM <p><strong>CHICAGO &ndash; Nov. 7, 2013 &ndash; </strong>Retailers can now evaluate, benchmark and make key decisions based on their stores&rsquo; shopper traffic more quickly than ever before.</p> <p>ShopperTrak &ndash; the world&rsquo;s leading provider of retail sales and shopper traffic analytics &ndash; today announced a &ldquo;next-day traffic&rdquo; feature for its signature Traffic Report. The proprietary report, which provides statistical estimates of daily shopper traffic in stores and was formerly delivered to customers once a week, now will give retailers daily data from the previous day&rsquo;s estimated shopper visits. Next-day traffic will be available to users beginning Monday, Nov. 11, 2013.</p> <p>ShopperTrak&rsquo;s customers also will be able to benchmark performance geographically. In addition to the national level, the Traffic Report segments retail shopper traffic by four census regions (Northeast, South, Midwest and West), 33 metropolitan markets and more than 200 local shopping areas.</p> <p>&ldquo;Monitoring shopper traffic data in more than 60,000 locations gives us the unprecedented ability to create a robust traffic report that delivers retail insights to our customers faster than ever,&rdquo; said ShopperTrak Chief Product Officer Chetan Ghai. &ldquo;We continuously work with retailers to update, innovate and respond to their shopper traffic data needs. The enhanced Traffic Report will help our customers make timelier and more accurate business decisions &ndash; specifically in areas of marketing and operational effectiveness &ndash; to better improve in-store sales and create a competitive advantage.&rdquo;</p> <p>The updated feature arrives just in time for retailers to prepare their marketing and operational strategies for the holiday season. Quicker data access will help retailers identify and adjust to trends in a way they previously could not. For example, retailers may reposition products or adjust promotional pricing to ensure they maximize sales at the highest dollar margin based on shopper traffic and opportunity.</p> <p>&ldquo;Only ShopperTrak offers this type of comparative traffic analytics,&rdquo; said Ghai. &ldquo;Retailers can leverage insights from their Traffic Report to fine-tune business decisions like pricing, promotions, merchandise layouts and staff scheduling &ndash; key factors to managing a successful retail operation, particularly during the busy holiday season.&rdquo;</p> <p><strong>About ShopperTrak</strong></p> <p>ShopperTrak is the leading global provider of shopper insights and analytics to improve retail profitability and effectiveness.&nbsp;Retailers rely on ShopperTrak for the most comprehensive and integrated solution for accurate retail store traffic counting, interior analytics and industry benchmarking to better understand in-store shopper behavior.&nbsp;More than 750 of the world&rsquo;s leading retail brands have ShopperTrak services deployed in over 60,000 locations across 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out more at <a>http://www.shoppertrak.com</a>.</p> <p align="center">###</p> <p align="center">&nbsp;</p> Last Four Days Before Christmas Will Be Among 10 Busiest, ShopperTrak Predicts http://www.shoppertrak.com/news-resources/press-releases/2013-10/last-four-days-before-christmas-will-be-among-10-busiest-shoppertrak-predicts 10/28/2013 7:08:06 AM <p align="center"><em>&mdash; Company recommends retailers prepare for informed shoppers and shorter season &mdash;</em></p> <p><strong>CHICAGO &ndash; Oct. 29, 2013 &ndash; </strong>Retailers should expect to see more<strong> </strong>shoppers making last-minute purchases this holiday season.</p> <p>ShopperTrak, the leading provider of shopper analytics, predicts that four of the 10 busiest shopping days will occur between Dec. 20 and Dec. 24, and advises retailers to prepare accordingly. Additionally, with a shortened shopping season and only four weekends between Thanksgiving and Christmas &ndash; down from five last year &ndash; retailers must be ready to capture holiday spending during a narrower window of time.</p> <p>ShopperTrak expects consumers will make slightly fewer store visits in November and December this year (1.4 percent fewer than in 2012), but this trend will not translate into a decline in spending. The company predicts national retail sales this season will rise 2.4 percent compared to the same holiday months last year.</p> <p>Last year&rsquo;s 10 busiest shopping days accounted for more than one-third (35.7 percent) of sales of general merchandise, apparel, furniture and other products (GAFO) for the period of Black Friday (Nov. 23, 2012) through Jan. 5, 2013. According to ShopperTrak, this drove a 3.0 percent increase in total GAFO retail sales over the 2011 holiday season.</p> <p>&ldquo;Some shopping days &ndash; like Black Friday and Super Saturday &ndash; are always busy,&rdquo; says ShopperTrak founder Bill Martin. &ldquo;But calendar changes affect each holiday season differently. Because Christmas falls on a Wednesday this year, it will create its own mid-week momentum without compromising the typically high weekend shopper activity. Retailers should anticipate such calendar shifts each year and prepare their marketing, labor and operations accordingly.&rdquo;&nbsp;</p> <p><strong>Shoppers procrastinate, but come prepared</strong></p> <p>Black Friday (Nov. 29) will lead the way as the single busiest shopping day this holiday season, in both total retail shopper traffic and sales. This will be the tenth year in a row Black Friday produces top-performing sales and shopper traffic, the company said.</p> <p>ShopperTrak anticipates the final Saturday before Christmas, known as &ldquo;Super Saturday&rdquo; (Dec. 21), will be the second-strongest shopping day of the season, followed by Dec. 22, Dec. 20 and Dec. 23.</p> <p>Stores will see slightly more shopper traffic than last year on Black Saturday (Nov. 30), the day after Black Friday. ShopperTrak expects Black Saturday to rank sixth in shopper traffic and eighth in sales. In fact, ShopperTrak predicts six out of the 10 busiest days will be either a Saturday or Sunday &ndash; days shoppers tend to come to stores.</p> <p>&ldquo;The four weekends between Thanksgiving and Christmas are pivotal for retailers,&rdquo; says Martin. &ldquo;Though shoppers may wait until the weekends to hit the stores, they will come prepared with information about exactly what they want to buy. Smart retailers will ready their staff to work with an influx of these knowledgeable shoppers this season.&rdquo;&nbsp;</p> <p>The following table shows ShopperTrak&rsquo;s forecasted busiest holiday sales and traffic days in November and December 2013:</p> <p><strong><img style="display: block; margin-left: auto; margin-right: auto;" src="/upload/English%20US/PR/Top%2010%20Busiest%20Days%202013.png" alt="" /></strong></p> <p><strong>About ShopperTrak</strong></p> <p>ShopperTrak is the leading global provider of shopper insights and analytics to improve retail profitability and effectiveness.&nbsp;Retailers rely on ShopperTrak for the most comprehensive and integrated solution for accurate retail store traffic counting, interior analytics and industry benchmarking to better understand in-store shopper behavior.&nbsp;More than 750 of the world&rsquo;s leading retail brands have ShopperTrak services deployed in over 60,000 locations across 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out more at <a>http://www.shoppertrak.com</a>.</p> <p align="center">###</p> Crocs Inc. Deploys ShopperTrak Managed Service http://www.shoppertrak.com/news-resources/press-releases/2013-07/crocs-inc-deploys-shoppertrak-managed-service 7/17/2013 9:39:36 AM <p align="center"><strong>&mdash; </strong><em>Shopper counting company provides global reach, single solution </em><strong>&mdash;</strong><em></em></p> <p><strong>CHICAGO &mdash; July 18, 2013 &mdash; </strong>Crocs Inc., a world leader in innovative casual footwear for men, women and children, is taking major strides to manage and harness its store analytics. The company selected ShopperTrak to provide retail traffic counting and analytics in locations worldwide.</p> <p>ShopperTrak, the world&rsquo;s largest counter of retail foot traffic, implemented its Managed Service for Crocs in November 2012, just in time to record shopper traffic during the busy holiday season. The shopper counting company rolled out its service &ndash; from hardware installation to ongoing maintenance &ndash; across more than 170 Crocs stores in just six weeks.</p> <p>&ldquo;Working with a vendor who can support our growth was important to us,&rdquo; said Crocs Senior Director of Retail Operations Scott Landblom. &ldquo;We like that ShopperTrak offers dedicated client support and didn&rsquo;t have to hire an outside vendor for installation. We knew we were getting an all-inclusive solution.&rdquo;</p> <p><strong>Singular Global Reach &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong></p> <p>Crocs has sold more than 200 million pairs of shoes in more than 350 stores worldwide. It needed a foot traffic data partner with a global reach, a consistent delivery model and centralized account management. ShopperTrak&rsquo;s international presence &ndash; with more than 60,000 managed devices in 75 countries &ndash; made it uniquely able to serve as a single-source provider for Crocs. Additionally, the centralization of ShopperTrak&rsquo;s deployment and management offered great value for the company, with no hidden costs from third-party vendors.</p> <p>Crocs easily implemented ShopperTrak&rsquo;s service into its own sales and labor IT infrastructure, consolidating access to the company&rsquo;s key performance data and giving unprecedented visibility into specific factors that drive success.</p> <p>&ldquo;We evaluated multiple store analytics solutions and felt that ShopperTrak was the best fit for our needs, providing high-level accuracy and ability to scale across multiple regions,&rdquo; said Landblom. &ldquo;Crocs is a global operation and we require our partners to be global as well. ShopperTrak provided the best solution to fulfill this requirement.&rdquo;</p> <p>Crocs completed their global implementation of ShopperTrak&rsquo;s Managed Service in late spring 2013 and are already in the process of integrating traffic data into their labor metrics to adjust personnel resources more effectively. The company also plans to pilot ShopperTrak&rsquo;s in-store analytics services to evaluate the effectiveness of visual merchandising and perform detailed store comparisons.&nbsp;&nbsp;</p> <p>&ldquo;A sophisticated retailer like Crocs understands the value of data-driven traffic insights,&rdquo; said ShopperTrak CEO Christopher Ainsley. &ldquo;With our fully-managed solution, Crocs is able to focus on improving the shopping experience while ShopperTrak focuses on collecting and presenting critical data.&rdquo;</p> <p><strong>About ShopperTrak</strong></p> <p>ShopperTrak counts more retail foot traffic than any other company in the world. The retail technology company collects and analyzes anonymous foot traffic, queue times and shopper demographics to identify revenue opportunities. ShopperTrak services are deployed in more than 60,000 locations in 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out more at <a>http://www.shoppertrak.com</a>.</p> <p><strong>About Crocs Inc.</strong></p> <p>Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Crocs offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs shoes feature Croslite material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs fans "Get Crocs Comfort Inside" every pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world. The brand celebrated reaching $1 billion in annual sales in 2011.</p> <p align="center">###</p> In-Store Analytics Imperative for Enhancing Retail Experience http://www.shoppertrak.com/news-resources/press-releases/2013-06/in-store-analytics-imperative-for-enhancing-retail-experience 6/12/2013 2:48:09 PM <p align="center"><em>&ndash;<strong> </strong>Executives, analysts and retail experts share best practices and insights at ShopperTrak Users Group &ndash;<strong> </strong>&nbsp;&nbsp;</em></p> <p><strong>CHICAGO &ndash; June 14, 2013 </strong><strong>&ndash;</strong> Retail insiders agree: in-store analytics provide fresh, critical insights about customer preferences. Every member of a retail company, from the CEO to the sales associate, must use this information to advance the ever-evolving store environment and improve customer experience.</p> <p>That was the consensus of nearly 200 financial analysts, industry analysts, executives, university academics and retailers last week at ShopperTrak&rsquo;s ninth annual Users Group conference. The world&rsquo;s largest counter and analyzer of foot traffic hosted the experts in Chicago to discuss ways to increase efficiency and enhance customer experience with the use of store analytics.</p> <p>Throughout the two-day conference, attendees championed customer experience, saying it was a key factor in the success of brick and mortar stores today. They agreed that to enrich the customer&rsquo;s in-store experience, it is imperative to begin with the best insights from the best data.&nbsp;</p> <p>&ldquo;Data is hugely important,&rdquo; said conference panelist Asif Khan, founder of the <a href="http://www.thelbma.com" target="_blank">Location Based Marketing Association</a>. &ldquo;Retailers must use all the available data &ndash; door counts and conversion rates, enhanced by in-store shopper movement information &ndash; to help them create a reason for someone to visit the store.&rdquo;</p> <p>Nikki Baird, managing partner at Retail Systems Research and conference panelist, echoed that sentiment.</p> <p>&ldquo;Everything that a shopper does when interacting with a retailer is an important signal about what the shopper wants and needs,&rdquo; said Baird. &ldquo;Retailers are beginning to understand that with their online sites, but for stores? There is a lot of unmarked territory on the map &ndash; and while traffic can certainly help retailers get to more valuable measures like conversion rate, that will soon no longer be enough. Retailers need to understand as much about shoppers in stores as they do shoppers online.&rdquo;</p> <p><strong>In-Store Data to Improve Customer Service</strong></p> <p>The Users Group crowd understands this necessity for data &ndash; nearly 38 percent of the conference attendees surveyed plan to gather interior store data in at least 25 percent of their locations within the year. Additionally, 91 percent of respondents plan to open new stores in the next two years.</p> <p>&ldquo;ShopperTrak customers are smart,&rdquo; said ShopperTrak CEO Christopher Ainsley. &ldquo;They understand the power of excellent data in providing the ultimate customer experience. Our in-store analytics are the new tools in their arsenals. We transform anonymous shopper movement data into information and insights that everyone at a retail company can use to better understand and serve their customers.&rdquo;</p> <p>Data piled upon data helps nobody, conference participants attested. Information is only as good as its application. Retailers must manage marketing, merchandising and operations in their businesses all in the service of improving customer relationships.</p> <p>Erik McMillan, CEO of <a href="http://www.bricktrends.com" target="_blank">BrickTrends</a> and conference presenter, explained that no business will survive without delivering what its customers require.</p> <p>&ldquo;ShopperTrak counts customers and analyzes the data to make it usable,&rdquo; McMillan said. &ldquo;The ability to tie that data into retail systems and add value for customers is what&rsquo;s going to make retailers have the ability to increase their sales, increase their loyalty with customers and truly have the ability to bring back the relationship they used to have at that corner pharmacy store with the customer.&rdquo;&nbsp;&nbsp;</p> <p><strong>About ShopperTrak</strong></p> <p>ShopperTrak counts more retail foot traffic than any other company in the world. The retail technology company collects and analyzes anonymous foot traffic, queue times and shopper demographics to identify revenue opportunities. ShopperTrak services are deployed in more than 60,000 locations in 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out more at <a>http://www.shoppertrak.com</a>.</p> <p align="center">###</p> ShopperTrak Launches ShopperTrak Insights, a Store Analytics Platform http://www.shoppertrak.com/news-resources/press-releases/2013-06/shoppertrak-launches-shoppertrak-insights-a-store-analytics-platform 6/4/2013 10:13:44 AM <p align="center"><em>&ndash;<strong> </strong>Service Analyzes Store Data and Makes Specific Recommendations &ndash;<strong> </strong>&nbsp;&nbsp;</em></p> <p><strong>CHICAGO &ndash; June 5, 2013 </strong>&ndash; ShopperTrak has taken the mystery out of making decisions with increasing amounts of store performance data. The world&rsquo;s largest counter and analyzer of foot traffic has released ShopperTrak Insights, an intelligent analytics reporting service.</p> <p>The Software as a Service (SaaS) platform delivers analysis of foot traffic information in clear, flexible reports that can be tailored by job responsibilities, from the corporate suite to the store manager level. The user-friendly service is designed to help retailers quickly arrive at decisions regarding their marketing, labor and operations. The service presents the most pertinent information, adding layers of valuable insights with each view. &nbsp;</p> <p>&ldquo;Our customers have enormous amounts of data, and they need to know what to do with it &ndash; fast,&rdquo; said ShopperTrak CEO, Christopher Ainsley. &ldquo;ShopperTrak Insights is the first store analytics service designed from extensive customer feedback. This has helped ensure it offers the most relevant insights for all types of users.&rdquo;</p> <p>ShopperTrak Insights puts store performance data in the context of stores within a chain and the general market. Managers can identify quickly how a campaign has affected foot traffic trends at the store, compare it with sales and with sister stores. Individual store performance data is represented visually in a classic performance matrix allowing a user to swiftly assess which stores need assistance.&nbsp;</p> <p>&ldquo;This new service will continue to evolve &ndash; we are already working on integrating our recently-acquired mobile analytics technology,&rdquo; said Ainsley. &ldquo;It&rsquo;s about making sense out of the data. Simple, compelling visuals and succinctly-analyzed data points quickly deliver the most critical information. Our customers asked for this and we&rsquo;re glad to deliver it.&rdquo;</p> <p><strong>About ShopperTrak</strong></p> <p>ShopperTrak counts more retail foot traffic than any other company in the world. The retail technology company collects and analyzes anonymous foot traffic, queue times and shopper demographics to identify revenue opportunities. ShopperTrak services are deployed in more than 60,000 locations in 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China and Helsinki, Finland. Find out more at <a>http://www.shoppertrak.com</a>.</p> <p align="center">###</p> ShopperTrak Acquires Interior Analytics Provider RapidBlue http://www.shoppertrak.com/news-resources/press-releases/2013-06/shoppertrak-acquires-interior-analytics-provider-rapidblue 6/2/2013 8:18:08 AM <p align="center"><strong>&nbsp;</strong><em>&mdash; Helsinki-based company to enhance current in-store counting solutions, provide new corporate R&amp;D center in Europe and a sales office for Scandinavia, Russia and Eastern Europe &mdash;</em></p> <p>CHICAGO, June 3, 2013 &ndash; <a href="/">ShopperTrak</a>, the world&rsquo;s largest counter and analyzer of retail foot traffic, announced today the acquisition of RapidBlue Solutions Oy, a leading European provider of retail data and analytics.&nbsp;</p> <p>Based in Helsinki, RapidBlue uses radio frequency technology to collect shopper movement information. The company transforms the anonymous data into information and insights that retailers can use to manage the marketing, merchandising and operations of their businesses.</p> <p>"ShopperTrak counts more shoppers and analyzes more data for more retail stores and malls than any company in the world,&rdquo; said Christopher Ainsley, CEO of ShopperTrak. "RapidBlue&rsquo;s ability to collect anonymized data based on shopper movement inside stores increases the value of our portfolio of industry-leading products and services. Combined with our recent acquisition of ReTel Technologies, ShopperTrak now offers premium interior analytics capabilities that blend the best of video and location-based analytics.</p> <p>&ldquo;This acquisition expands our offerings and allows us to provide retailers and mall owners with unprecedented access to the vital shopper insights that drive their businesses.&rdquo;<strong></strong></p> <p>In addition to rounding out ShopperTrak&rsquo;s full-spectrum value proposition with continued development of interior counting solutions, the acquisition of RapidBlue provides ShopperTrak with a European research and development center that can customize its applications for Europe and the Middle East. ShopperTrak will fully integrate RapidBlue&rsquo;s technology into its brand. The office in Helsinki will also provide a base for sales and support for Russia and Eastern Europe.</p> <p>"Integrating with ShopperTrak will provide our customers with greater functionality and quality of service," said RapidBlue CEO Gavin Weigh. &ldquo;Retailers and mall managers will benefit from ShopperTrak&rsquo;s comprehensive suite of technology and services designed to continuously improve both customer experience and their own businesses.&rdquo;</p> <p><strong>About ShopperTrak</strong></p> <p>ShopperTrak counts more retail foot traffic than any other company in the world. The retail technology company collects and analyzes anonymous foot traffic, queue times and shopper demographics to identify revenue opportunities. ShopperTrak services are deployed in more than 60,000 locations in 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China and Helsinki, Finland. Find out more at <a>http://www.shoppertrak.com</a>.</p> <p align="center">###</p> ShopperTrak Creates Global Shopping Mall Business Unit http://www.shoppertrak.com/news-resources/press-releases/2013-05/shoppertrak-creates-global-shopping-mall-business-unit 5/21/2013 4:00:28 AM <p align="center">&ndash;<em> Group will analyze foot traffic, provide insights into shopper behavior </em>&ndash;<strong></strong></p> <p><strong>LAS VEGAS &ndash; May 20, 2013 &ndash;</strong> ShopperTrak, the world&rsquo;s largest counter and analyzer of retail foot traffic, has formed a global business unit to address the unique needs of shopping mall developers and center owners.</p> <p>Todd Starcevich, ShopperTrak&rsquo;s chief executive officer of Europe and the Middle East, will return to the company&rsquo;s corporate headquarters in Chicago to lead this team. The new business unit will be responsible for deploying the full suite of ShopperTrak services &ndash; shopper counting and analytics, real-time data, mobile access, interior analytics, fully managed support and reporting services &ndash; to create products and platforms customized to the needs of the shopping mall business.</p> <p>&ldquo;The role of shopping malls and shopping centers is changing rapidly,&rdquo; said Starcevich. &ldquo;As the relationship evolves between retailers and their ultra-informed and empowered customers, our team at ShopperTrak will work closely with shopping mall owners and managers to ensure they stay ahead of this change and have the necessary information to make critical business decisions.&rdquo;</p> <p>ShopperTrak works with major mall owners and developers in more than 350 shopping centers globally. The company provides data, analytics and insights that help shopping mall management plan and manage marketing budgets, attract and select retail tenants, and establish lease lengths and rates. The questions and issues that confront mall managers may differ from those faced by retailers, but their missions remain the same &ndash; attract and satisfy retail shoppers.</p> <p>&ldquo;Successful shopping malls provide a positive experience for their shoppers,&rdquo; said Starcevich. &ldquo;ShopperTrak helps mall management accomplish this goal from the day they open. Mall executives use our industry-leading data and analytics to determine which tenants to pursue, where to position stores in the mall, and how to help everyone build an active, loyal customer base. With this information, mall owners and operators across the globe can seize opportunities to maintain a competitive edge and attain their full potential and profitability.&rdquo;</p> <p>To learn more, visit the ShopperTrak booth 437 at the <a href="http://exhibits.icsc.org/2013sc/public/Booth.aspx?IndexInList=2&amp;FromPage=ExhibitorList.aspx&amp;ParentBoothID=&amp;ListByBooth=true&amp;BoothID=176226">ICSC RECon Convention</a>.</p> <p><strong>About ShopperTrak</strong></p> <p>ShopperTrak counts more retail foot traffic than any other company in the world. The retail technology company collects and analyzes anonymous foot traffic, queue times and shopper demographics to identify revenue opportunities. ShopperTrak services are deployed in more than 60,000 locations in 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; and Shenzhen, China.&nbsp; Find out more at <a>http://www.shoppertrak.com</a>.</p> <p align="center">###</p> <p><strong><span style="text-decoration: underline;">Media Contacts:</span></strong></p> <address>Teresa Krueger</address><address>ShopperTrak</address><address>(312) 529-5414</address><address><a href="mailto:tkrueger@shoppertrak.com">tkrueger@shoppertrak.com</a><span style="text-decoration: underline;"></span></address><address>&nbsp;</address><address>Molly Reynolds / Kristin Ellertson</address><address>Sikich Marketing &amp; Public Relations</address><address>(312) 541-9300 ext. 107 / 101</address><address><a href="mailto:molly.reynolds@sikich.com">molly.reynolds@sikich.com</a></address><address><a href="mailto:kellertson@sikich.com">kellertson@sikich.com</a></address> ShopperTrak Adds New Interior Counting Feature to Managed Service Solution for Retailers http://www.shoppertrak.com/news-resources/press-releases/2013-01/shoppertrak-adds-new-interior-counting-feature-to-managed-service-solution-for-retailers 1/14/2013 7:32:35 AM <p><strong>NRF CONFERENCE AND EXPO, NEW YORK &ndash; January 14, 2013 &mdash; </strong>A new shopper counting feature that allows retailers to count shoppers in each department or at various locations throughout the store is now available from ShopperTrak, the world&rsquo;s largest counter and analyzer of retail foot traffic.</p> <p>This enhancement to ShopperTrak&rsquo;s existing Managed Service uses in-store location technology to help retailers make more informed decisions at store, department and product levels. The wireless technology is both easy to install and to adapt to ever-changing store merchandise displays.</p> <p>Designed to collect shopper data from store level down to the precision of one square meter, the interior counting feature measures both the number of customers in the area (represented graphically with heat mapping) and shopper dwell time (the amount of time shoppers remain in one area).</p> <p>These insights, combined with the store's anonymized foot-traffic data and conversion rates, help retailers fine-tune their observations about shopper engagement and make better business decisions. Store managers, for example, can staff with greater precision by positioning employees in the areas with the highest shopper traffic. The new counting feature also allows them to adjust the merchandise mix, signage and store layout to encourage shopper engagement. Further, it enables them to measure marketing effectiveness at the department or product level.</p> <p>&ldquo;The enhanced Managed Service offers our customers powerful new insights into what is happening in their stores,&rdquo; said ShopperTrak Chief Marketing Officer Ed Marcheselli. &ldquo;Retailers can define and measure in-store counting zones for a deeper understanding of shopper engagement and conversion &mdash; and better serve customers.&rdquo;</p> <p>To learn more, visit ShopperTrak booth 2229 at the NRF Conference &amp; Expo.</p> <p><strong>About ShopperTrak</strong></p> <p>ShopperTrak is a retail technology company that anonymously counts people, analyzes data and identifies opportunities to increase revenue for retailers, mall developers and entertainment venues. Founded in 1995, ShopperTrak counts billions of shoppers annually in more than 60,000 locations across 75 countries. The Chicago-based company has more than 200 employees with offices in High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and San Francisco, Calif. Find out more at <a href="/">http://www.shoppertrak.com</a>.</p> <p align="center">###</p> <p><strong><span style="text-decoration: underline;">Media Contacts:</span></strong></p> <address>Teresa Krueger</address><address>ShopperTrak</address><address>(312) 529-5414</address><address><a href="mailto:tkrueger@shoppertrak.com">tkrueger@shoppertrak.com</a></address>&nbsp;<address>Kristin Ellertson / Anahita Wadia Khan</address><address>The Reynolds Communications Group</address><address>(312) 541-9300 ext. 101 / 104</address><address><span style="text-decoration: underline;"><a href="mailto:kellertson@reynoldsgroup.com">kellertson@reynoldsgroup.com</a></span></address><address><a href="mailto:awadia@reynoldsgroup.com">awadia@reynoldsgroup.com</a></address> ShopperTrak Launches Enhanced, Web-based Reporting Portal http://www.shoppertrak.com/news-resources/press-releases/2013-01/shoppertrak-launches-enhanced-web-based-reporting-portal 1/14/2013 7:30:25 AM <p align="center">&ndash; <em>Provides More Powerful Retail Insights and Decision Support Tools </em>&ndash;<em></em></p> <p><strong>NRF CONFERENCE AND EXPO, NEW YORK</strong> &ndash; January 14, 2013 &ndash; An enhanced reporting portal newly-launched by ShopperTrak, the world&rsquo;s largest counter and analyzer of retail foot traffic, now makes it easy for retailers to find answers quickly to their most pressing questions regarding marketing and operations.</p> <p>ShopperTrak&rsquo;s enhanced web-based portal simplifies data management by providing users with rapid access to critical insights that can be tailored to each manager&rsquo;s needs. The portal features a sleek, intuitive design and showcases store performance metrics &ndash; including conversion rates, STAR (shopper-to-associate ratio) and Power Hours&trade; &ndash; to identify improvement opportunities. Customers combine benchmark retail traffic data and analytics with information from their workforce management and POS solutions to gather a more comprehensive picture of their retail operation.&nbsp;</p> <p>&ldquo;We now make it even easier for retailers to run their stores efficiently and profitably by giving them the information they need, when they need it,&rdquo; said ShopperTrak Chief Marketing Officer Edward Marcheselli. &ldquo;Our customers come to us with specific questions that vary based on their roles. The new portal will help a marketing executive find insights based on store foot traffic changes resulting from a promotional campaign. An operations manager will be able to quickly identify the top- and bottom-performing stores in the region. All of our customers can zero in quickly on those insights most critical to improving their business bottom lines.&rdquo;</p> <p>To learn more, visit the ShopperTrak booth 2229 at the NRF Conference &amp; Expo.&nbsp;&nbsp;&nbsp;</p> <p><strong>About ShopperTrak</strong></p> <p>ShopperTrak is a retail technology company that anonymously counts people, analyzes data and identifies opportunities to increase revenue for retailers, mall developers and entertainment venues. Founded in 1995, ShopperTrak counts billions of shoppers annually in more than 60,000 locations across 75 countries. The Chicago-based company has more than 200 employees with offices in High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and San Francisco, Calif. Find out more at <a href="/">http://www.shoppertrak.com</a>.</p> <p align="center">###</p> <p><strong><span style="text-decoration: underline;">Media Contacts:</span></strong></p> <address>Teresa Krueger</address><address>ShopperTrak</address><address>(312) 529-5414</address><address><a href="mailto:tkrueger@shoppertrak.com">tkrueger@shoppertrak.com</a></address>&nbsp;<address>Kristin Ellertson / Anahita Wadia Khan</address><address>The Reynolds Communications Group</address><address>(312) 541-9300 ext. 101 / 104</address><address><span style="text-decoration: underline;"><a href="mailto:kellertson@reynoldsgroup.com">kellertson@reynoldsgroup.com</a></span></address><address><a href="mailto:awadia@reynoldsgroup.com">awadia@reynoldsgroup.com</a></address> 10 Best Days to Shop this Holiday Season, from ShopperTrak http://www.shoppertrak.com/news-resources/press-releases/2012-10/10-best-days-to-shop-this-holiday-season-from-shoppertrak-2012 11/13/2012 8:15:00 AM <p><strong>CHICAGO &mdash; November 13, 2012 &mdash; </strong>ShopperTrak, world&rsquo;s largest counter and analyzer of retail foot traffic, forecasts that certain days during this hectic holiday shopping season will be quieter than others. The &ldquo;10 best days to shop&rdquo; are those with the least amount of foot traffic in stores. The weekdays after the busy Thanksgiving weekend top the list.</p> <p>&ldquo;This holiday shopping season &mdash; November and December &mdash; will be busier than in 2011. More shoppers will visit more stores,&rdquo; said Bill Martin, ShopperTrak founder. &ldquo;But even though consumer demand will increase, retailers still will offer plenty of specials and discounts. The 10 lightest shopping days, in terms of foot traffic, will present an opportunity for shoppers to secure the best customer service and potentially the best deals.&rdquo;</p> <p>These best days to shop will be Monday through Thursday following Thanksgiving weekend, with Tuesday, Nov. 27, taking the top place.</p> <p>During the Black Friday weekend last year, 684 million store visits resulted in $20.8 billion in retail purchases. ShopperTrak predicts this Black Friday (Nov. 23) will again be the holiday season&rsquo;s top-performing day for both retail foot traffic and sales.</p> <p>After this burst of spending, most shoppers will temporarily reduce their shopping visits. Those who do return to stores Nov. 26-29, however, will be rewarded, as eager retailers will have more time to devote to individual customers as they inspect the sale merchandise.</p> <p>&ldquo;Black Friday is not for the faint of heart,&rdquo; said Martin. &ldquo;Shoppers must brave the crowds to take advantage of good deals. If they can venture back out after just a few days, however, they&rsquo;ll have the full attention of store employees and plenty of remaining discounts.&rdquo;</p> <p>Resting after a shopping spree like Black Friday may feel prudent, but don&rsquo;t wait too long, advises Martin. The &ldquo;last-minute&rdquo; crowds start to shop during the two weeks leading up to Christmas. Rounding out the 10 lightest days are Monday, Dec. 10, and Tuesday, Dec. 11. After that, the check-out lines grow and the parking lots fill. In fact, the following Saturday, Dec. 15, will be the third-busiest shopping day of the holiday season.</p> <p>&nbsp;&ldquo;Though every store&rsquo;s foot traffic patterns differ, most see traffic trail off during weekday business hours &ndash; even during the holidays,&rdquo; said Martin. &ldquo;Shoppers deserve good customer service regardless of foot traffic levels, and retailers should plan for this fact. Understanding their foot traffic and shopper conversion rates will help retailers optimize their staffing and operations, enabling them to best serve their customers.&rdquo;<strong></strong></p> <p>The following lists ShopperTrak&rsquo;s forecasted best days to shop, ranked from least to most retail foot traffic:&nbsp;</p> <table border="1" cellspacing="0" cellpadding="0"> <tbody> <tr> <td valign="top" width="96"> <p><strong>Rank </strong></p> </td> <td valign="top" width="96"> <p><strong>Date </strong></p> </td> <td valign="top" width="96"> <p><strong>Day of Week</strong></p> </td> </tr> <tr> <td valign="top" width="96"> <p>1</p> </td> <td valign="top" width="96"> <p>Nov. 27</p> </td> <td valign="top" width="96"> <p>Tuesday</p> </td> </tr> <tr> <td valign="top" width="96"> <p>2</p> </td> <td valign="top" width="96"> <p>Nov. 26</p> </td> <td valign="top" width="96"> <p>Monday</p> </td> </tr> <tr> <td valign="top" width="96"> <p>3</p> </td> <td valign="top" width="96"> <p>Nov. 28</p> </td> <td valign="top" width="96"> <p>Wednesday</p> </td> </tr> <tr> <td valign="top" width="96"> <p>4</p> </td> <td valign="top" width="96"> <p>Dec. 4</p> </td> <td valign="top" width="96"> <p>Tuesday</p> </td> </tr> <tr> <td valign="top" width="96"> <p>5</p> </td> <td valign="top" width="96"> <p>Nov. 29</p> </td> <td valign="top" width="96"> <p>Thursday</p> </td> </tr> <tr> <td valign="top" width="96"> <p>6</p> </td> <td valign="top" width="96"> <p>Dec. 3</p> </td> <td valign="top" width="96"> <p>Monday</p> </td> </tr> <tr> <td valign="top" width="96"> <p>7</p> </td> <td valign="top" width="96"> <p>Dec. 5</p> </td> <td valign="top" width="96"> <p>Wednesday</p> </td> </tr> <tr> <td valign="top" width="96"> <p>8</p> </td> <td valign="top" width="96"> <p>Dec. 6</p> </td> <td valign="top" width="96"> <p>Thursday</p> </td> </tr> <tr> <td valign="top" width="96"> <p>9</p> </td> <td valign="top" width="96"> <p>Dec. 10</p> </td> <td valign="top" width="96"> <p>Monday</p> </td> </tr> <tr> <td valign="top" width="96"> <p>10</p> </td> <td valign="top" width="96"> <p>Dec. 11</p> </td> <td valign="top" width="96"> <p>Tuesday</p> </td> </tr> </tbody> </table> <p><strong>About ShopperTrak</strong></p> <p>ShopperTrak is a retail technology company that anonymously counts people, analyzes data and identifies opportunities to increase revenue for retailers, mall developers and entertainment venues. Founded in 1995, ShopperTrak counts billions of shoppers annually in more than 50,000 locations across 74 countries. The Chicago-based company has more than 200 employees with offices in High Wycombe, England; Dubai, United Arab Emirates; and Shenzhen, China. Find out more at <a href="/">http://www.shoppertrak.com</a>.</p> <p align="center">###</p> <p><strong><span style="text-decoration: underline;">Media Contacts:</span></strong></p> <address>Teresa Krueger</address><address>ShopperTrak</address><address>(312) 529-5414</address><address><a href="mailto:tkrueger@shoppertrak.com">tkrueger@shoppertrak.com</a></address>&nbsp;<address>Molly Reynolds / Kristin Ellertson</address><address>The Reynolds Communications Group</address><address>(312) 541-9300 ext. 107 /101</address><address><a href="mailto:molly.reynolds@reynoldsgroup.com">molly.reynolds@reynoldsgroup.com</a>&nbsp;</address><address><a href="mailto:kellertson@reynoldsgroup.com">kellertson@reynoldsgroup.com</a></address> 10 Best Days to Shop this Holiday Season, from ShopperTrak http://www.shoppertrak.com/news-resources/press-releases/2012-11/10-best-days-to-shop-this-holiday-season-from-shoppertrak-2012 11/13/2012 8:15:00 AM <p><strong>CHICAGO &mdash; November 13, 2012 &mdash; </strong>ShopperTrak, world&rsquo;s largest counter and analyzer of retail foot traffic, forecasts that certain days during this hectic holiday shopping season will be quieter than others. The &ldquo;10 best days to shop&rdquo; are those with the least amount of foot traffic in stores. The weekdays after the busy Thanksgiving weekend top the list.</p> <p>&ldquo;This holiday shopping season &mdash; November and December &mdash; will be busier than in 2011. More shoppers will visit more stores,&rdquo; said Bill Martin, ShopperTrak founder. &ldquo;But even though consumer demand will increase, retailers still will offer plenty of specials and discounts. The 10 lightest shopping days, in terms of foot traffic, will present an opportunity for shoppers to secure the best customer service and potentially the best deals.&rdquo;</p> <p>These best days to shop will be Monday through Thursday following Thanksgiving weekend, with Tuesday, Nov. 27, taking the top place.</p> <p>During the Black Friday weekend last year, 684 million store visits resulted in $20.8 billion in retail purchases. ShopperTrak predicts this Black Friday (Nov. 23) will again be the holiday season&rsquo;s top-performing day for both retail foot traffic and sales.</p> <p>After this burst of spending, most shoppers will temporarily reduce their shopping visits. Those who do return to stores Nov. 26-29, however, will be rewarded, as eager retailers will have more time to devote to individual customers as they inspect the sale merchandise.</p> <p>&ldquo;Black Friday is not for the faint of heart,&rdquo; said Martin. &ldquo;Shoppers must brave the crowds to take advantage of good deals. If they can venture back out after just a few days, however, they&rsquo;ll have the full attention of store employees and plenty of remaining discounts.&rdquo;</p> <p>Resting after a shopping spree like Black Friday may feel prudent, but don&rsquo;t wait too long, advises Martin. The &ldquo;last-minute&rdquo; crowds start to shop during the two weeks leading up to Christmas. Rounding out the 10 lightest days are Monday, Dec. 10, and Tuesday, Dec. 11. After that, the check-out lines grow and the parking lots fill. In fact, the following Saturday, Dec. 15, will be the third-busiest shopping day of the holiday season.</p> <p>&nbsp;&ldquo;Though every store&rsquo;s foot traffic patterns differ, most see traffic trail off during weekday business hours &ndash; even during the holidays,&rdquo; said Martin. &ldquo;Shoppers deserve good customer service regardless of foot traffic levels, and retailers should plan for this fact. Understanding their foot traffic and shopper conversion rates will help retailers optimize their staffing and operations, enabling them to best serve their customers.&rdquo;<strong></strong></p> <p>The following lists ShopperTrak&rsquo;s forecasted best days to shop, ranked from least to most retail foot traffic:&nbsp;</p> <table border="1" cellspacing="0" cellpadding="0"> <tbody> <tr> <td valign="top" width="96"> <p><strong>Rank </strong></p> </td> <td valign="top" width="96"> <p><strong>Date </strong></p> </td> <td valign="top" width="96"> <p><strong>Day of Week</strong></p> </td> </tr> <tr> <td valign="top" width="96"> <p>1</p> </td> <td valign="top" width="96"> <p>Nov. 27</p> </td> <td valign="top" width="96"> <p>Tuesday</p> </td> </tr> <tr> <td valign="top" width="96"> <p>2</p> </td> <td valign="top" width="96"> <p>Nov. 26</p> </td> <td valign="top" width="96"> <p>Monday</p> </td> </tr> <tr> <td valign="top" width="96"> <p>3</p> </td> <td valign="top" width="96"> <p>Nov. 28</p> </td> <td valign="top" width="96"> <p>Wednesday</p> </td> </tr> <tr> <td valign="top" width="96"> <p>4</p> </td> <td valign="top" width="96"> <p>Dec. 4</p> </td> <td valign="top" width="96"> <p>Tuesday</p> </td> </tr> <tr> <td valign="top" width="96"> <p>5</p> </td> <td valign="top" width="96"> <p>Nov. 29</p> </td> <td valign="top" width="96"> <p>Thursday</p> </td> </tr> <tr> <td valign="top" width="96"> <p>6</p> </td> <td valign="top" width="96"> <p>Dec. 3</p> </td> <td valign="top" width="96"> <p>Monday</p> </td> </tr> <tr> <td valign="top" width="96"> <p>7</p> </td> <td valign="top" width="96"> <p>Dec. 5</p> </td> <td valign="top" width="96"> <p>Wednesday</p> </td> </tr> <tr> <td valign="top" width="96"> <p>8</p> </td> <td valign="top" width="96"> <p>Dec. 6</p> </td> <td valign="top" width="96"> <p>Thursday</p> </td> </tr> <tr> <td valign="top" width="96"> <p>9</p> </td> <td valign="top" width="96"> <p>Dec. 10</p> </td> <td valign="top" width="96"> <p>Monday</p> </td> </tr> <tr> <td valign="top" width="96"> <p>10</p> </td> <td valign="top" width="96"> <p>Dec. 11</p> </td> <td valign="top" width="96"> <p>Tuesday</p> </td> </tr> </tbody> </table> <p><strong>About ShopperTrak</strong></p> <p>ShopperTrak is a retail technology company that anonymously counts people, analyzes data and identifies opportunities to increase revenue for retailers, mall developers and entertainment venues. Founded in 1995, ShopperTrak counts billions of shoppers annually in more than 50,000 locations across 74 countries. The Chicago-based company has more than 200 employees with offices in High Wycombe, England; Dubai, United Arab Emirates; and Shenzhen, China. Find out more at <a href="/">http://www.shoppertrak.com</a>.</p> <p align="center">###</p> <p><strong><span style="text-decoration: underline;">Media Contacts:</span></strong></p> <address>Teresa Krueger</address><address>ShopperTrak</address><address>(312) 529-5414</address><address><a href="mailto:tkrueger@shoppertrak.com">tkrueger@shoppertrak.com</a></address>&nbsp;<address>Molly Reynolds / Kristin Ellertson</address><address>The Reynolds Communications Group</address><address>(312) 541-9300 ext. 107 /101</address><address><a href="mailto:molly.reynolds@reynoldsgroup.com">molly.reynolds@reynoldsgroup.com</a>&nbsp;</address><address><a href="mailto:kellertson@reynoldsgroup.com">kellertson@reynoldsgroup.com</a></address> ShopperTrak Acquires Silicon Valley-Based ReTel Technologies http://www.shoppertrak.com/news-resources/press-releases/2012-10/shoppertrak-acquires-silicon-valley-based-retel-technologies 10/29/2012 11:00:00 AM <p align="center"><em>&mdash; Enhanced people counting solution offers advanced, in-store analytics to retailers &mdash;</em></p> <p><strong>CHICAGO &mdash; October 29, 2012 &mdash; </strong>ShopperTrak, the world&rsquo;s largest counter of retail foot traffic, announced today the acquisition of ReTel Technologies Inc. (ReTel), a Silicon Valley-based provider of hybrid video auditing solutions and advanced shopper analysis.</p> <p>ShopperTrak will integrate ReTel&rsquo;s technology with its Managed Service to deliver an unprecedented level of shopper insights to retailers. Once available with ShopperTrak&rsquo;s core offerings, the new capabilities will provide retailers with rapid access to customer demographics, queue analysis, speed-of-service and sales process effectiveness.</p> <p>&ldquo;ReTel&rsquo;s technology serves as an ideal complement to our industry-leading people counting service,&rdquo; said ShopperTrak Chief Marketing Officer Ed Marcheselli. &ldquo;In addition to our existing suite of retail traffic analytics, ShopperTrak will be offering insight into store performance factors that directly affect both the customer&rsquo;s experience and the retailer&rsquo;s revenue.&rdquo;</p> <p>ReTel developed technology that securely audits videos to provide advanced reports for retailers. When combined with ShopperTrak&rsquo;s Managed Service, the new audits will help retailers compare sales associate behavior and improve the customer experience.</p> <p>&nbsp;&ldquo;ShopperTrak's enhanced Managed Service offering will provide retailers comprehensive data and analysis for all areas of a retail setting, whether at the door or a space within,&rdquo; said ReTel CEO George Aspland. &ldquo;We can now help retailers see the complete picture and provide insights that support both marketing and operations.&rdquo;&nbsp;&nbsp;</p> <p>In addition to adding new service capabilities to ShopperTrak&rsquo;s Managed Service offering, ReTel&rsquo;s San Francisco-based team will also establish ShopperTrak&rsquo;s presence in Silicon Valley.</p> <p>&ldquo;The past few years have seen a rapid expansion in new retail technologies emerging from this region,&rdquo; said Marcheselli. &ldquo;A presence in Silicon Valley will enable us to capitalize on emerging technology trends that offer advantages for our customers. It also will allow us to partner with technology companies that can benefit from ShopperTrak&rsquo;s unique data and analytics.&rdquo;</p> <p><strong>About ShopperTrak</strong></p> <p>ShopperTrak is a retail technology company that anonymously counts people, analyzes data and identifies opportunities to increase revenue for retailers, mall developers and entertainment venue operators. Founded in 1995, ShopperTrak counts billions of shoppers annually in more than 50,000 locations across 74 countries. The Chicago-based company has more than 200 employees with offices in High Wycombe, England; Dubai, United Arab Emirates; and Shenzhen, China. Find out more at <a href="/">http://www.shoppertrak.com</a>.</p> <p align="center">###</p> <p style="text-align: left;" align="center"><strong><span style="text-decoration: underline;">Media Contacts:</span></strong></p> <address>Teresa Krueger</address><address>ShopperTrak</address><address>(312) 529-5414</address><address><a href="mailto:tkrueger@shoppertrak.com">tkrueger@shoppertrak.com</a></address>&nbsp;<address>Kristin Ellertson / Molly Reynolds</address><address>The Reynolds Communications Group</address><address>(312) 541-9300 ext. 101 / 107</address><address><a href="mailto:kellertson@reynoldsgroup.com">kellertson@reynoldsgroup.com</a></address><address><a href="mailto:molly.reynolds@reynoldsgroup.com">molly.reynolds@reynoldsgroup.com</a></address> ShopperTrak partners with San Diego Padres on ballpark store http://www.shoppertrak.com/news-resources/press-releases/2012-10/shoppertrak-partners-with-san-diego-padres-on-ballpark-store 10/2/2012 7:36:21 AM <p align="center"><em>&mdash; Retail intelligence from leading people counting company to be used to optimize store performance, fan experience &mdash;</em></p> <p><strong>CHICAGO, Ill. &mdash; September 25, 2012 </strong>&mdash; Many Major League Baseball teams use analytics to optimize their rosters. The San Diego Padres have adapted the practice for use outside the realm of baseball operations, in an effort to optimize shopper experience at the Padres Majestic Team Store in Petco Park.</p> <p>The Padres and implemented ShopperTrak's Managed Service to gather anonymous foot-traffic data trend analytics in February. Delaware North, a leading hospitality management company, manages the team's ballpark store.</p> <p>&ldquo;Retail is an important part of the sports fan experience,&rdquo; said Padres Senior Vice President, Business Operations Brent Stehlik. &ldquo;ShopperTrak allows us to accurately measure our store performance, in an effort to monitor the effectiveness of our signage and promotions, with the goal of increasing the percentage of fans who enter the store and make purchases. The company&rsquo;s expertise in serving conventional and non-traditional retail outlets makes this industry leader's services especially attractive.&rdquo;</p> <p>Unlike traditional retailers, the Padres Majestic Team Store&rsquo;s traffic varies significantly between game days and non-game days. The Majestic Team Store&rsquo;s foot-traffic trends and conversion rates have helped managers take the right steps to capture the shopper opportunity afforded on days with increased ballpark traffic. Conversion numbers will be used in an effort to guide promotions from the Padres and store operator Delaware North to drive store traffic on non-game days and convert more browsers into buyers. Further, the store plans to employ traffic data to schedule staff more effectively and provide a better experience for the Padres fans.</p> <p>&ldquo;With our Managed Service installed in the ballpark store, Padres&rsquo; management can draw on fact-based insights to build its business and better serve its fan base,&rdquo; said ShopperTrak CEO Christopher Ainsley. &ldquo;Our service enables retailers to assess and improve operations and marketing effectiveness.&rdquo;&nbsp;</p> <p><strong>About ShopperTrak</strong></p> <p>ShopperTrak is a retail technology company that anonymously counts people, analyzes data and identifies opportunities to increase revenue for retailers, mall developers and entertainment venues. Founded in 1995, ShopperTrak counts billions of shoppers annually in more than 50,000 locations across 74 countries. The Chicago-based company has more than 200 employees with offices in High Wycombe, England; Dubai, United Arab Emirates; and Shenzhen, China. Find out more at <a href="/">http://www.shoppertrak.com</a>.</p> <p align="center"><strong>###</strong>&nbsp;</p> <p><strong>Media Contacts:</strong></p> <address>Teresa Burgin Krueger</address><address>ShopperTrak</address><address>(312) 529-5414</address><address><a href="mailto:tkrueger@shoppertrak.com">tkrueger@shoppertrak.com</a></address>&nbsp;<address>Kristin Ellertson / Molly Reynolds</address><address>The Reynolds Communications Group</address><address>(312) 541-9300 ext. 101 / 107</address><address><a href="mailto:awadia@reynoldsgroup.com">kellertson@reynoldsgroup.com</a></address><address><a href="mailto:molly.reynolds@reynoldsgroup.com">molly.reynolds@reynoldsgroup.com</a></address> ShopperTrak Adds In-Store Analytics to its Industry-Leading People Counting System http://www.shoppertrak.com/news-resources/press-releases/2012-09/shoppertrak-adds-in-store-analytics-to-its-industry-leading-people-counting-system 9/24/2012 1:43:55 PM <p align="center"><strong>&nbsp;</strong><em>&mdash; New interior counting system to deliver shopper dwell times, heat mapping and more granular retail intelligence &mdash;</em></p> <p><strong>CHICAGO &mdash; September 24, 2012 &mdash; </strong>Today ShopperTrak announced the beta release of a new interior counting system for retailers in North America and the United Kingdom. The system builds on the company&rsquo;s existing Managed Service people counting solution by adding wireless location technology from WirelessWERX&trade;.</p> <p>The enhanced Managed Service offering will enable retailers to make better decisions based on anonymized foot-traffic numbers and conversion rates at the store, within individual departments and in front of product displays.</p> <p>&ldquo;Our customers want more traffic-based insights into what is happening within the store, and our new interior counting system provides just that,&rdquo; said ShopperTrak Chief Marketing Officer Ed Marcheselli. &ldquo;Store managers at retail establishments of all sizes can define their in-store counting zones for a more precise understanding of shopper engagement and conversion.&rdquo;</p> <p>ShopperTrak is the world&rsquo;s largest counter and analyzer of retail foot traffic. Offered as an enhancement to its Managed Service offering, ShopperTrak&rsquo;s new interior counting system includes both in-store hardware and proprietary software. The system is easy to set up and adapts to ever-changing store merchandise displays.</p> <p>Retailers can access these insights through a dynamic web portal that identifies foot traffic concentration within a store. The system also offers new metrics beyond the key performance indicator of shopper conversion. Shopper dwell time, for example, indicates shopper engagement within a specified store area. Retailers can use these additional insights to turn more browsers into buyers.</p> <p>&ldquo;Our industry-leading traffic data helps retailers better understand how their marketing, merchandising and staffing affect shopper traffic and conversion,&rdquo; said Marcheselli. &ldquo;The addition of our new interior counting system will serve as a competitive advantage for our customers.&rdquo;</p> <p>The beta program is now active with planned installations across ShopperTrak&rsquo;s customer base, with a full product release expected at the end of the year.</p> <p><strong>About ShopperTrak</strong></p> <p>ShopperTrak is a retail technology company that anonymously counts people, analyzes data and identifies opportunities to increase revenue for retailers, mall developers and entertainment venues. Founded in 1995, ShopperTrak counts billions of shoppers annually in more than 50,000 locations across 74 countries. The Chicago-based company has more than 200 employees with offices in High Wycombe, England; Dubai, United Arab Emirates; and Shenzhen, China. Find out more at <a>http://www.shoppertrak.com</a>.</p> <p><strong>About WirelessWERX</strong></p> <p>WirelessWERX develops sensory and reporting technologies that provide precise, indoor consumer traffic insights. Their solutions produce key metrics to inform decisions in staffing, marketing, and product placement. These solutions also allow mobile applications to access real-time consumer location to improve the shopper experience and provide anonymous behavioral data. The privately-held, venture-backed company was founded in 1998 and is based in Anaheim, CA. Learn more at <a href="http://www.wirelesswerx.com">http://www.wirelesswerx.com</a>.</p> <div> <p style="text-align: center;">&nbsp;##&nbsp;</p> </div> <p><strong><span style="text-decoration: underline;">Media Contacts:</span></strong></p> <address>Teresa Krueger&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Kristin Ellertson / Molly Reynolds</address><address class="Style1">ShopperTrak &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The Reynolds Communications Group</address><address>(312) 529-5414 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;(312) 541-9300 ext. 101 / 107</address><address><a href="mailto:tkrueger@shoppertrak.com">tkrueger@shoppertrak.com</a>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<a href="mailto:kellertson@reynoldsgroup.com">kellertson@reynoldsgroup.com</a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <a href="mailto:molly.reynolds@reynoldsgroup.com">molly.reynolds@reynoldsgroup.com</a> &nbsp;</address> <p>&nbsp;</p> ShopperTrak Introduces More Choices in Data Delivery http://www.shoppertrak.com/news-resources/press-releases/2012-09/shoppertrak-introduces-more-choices-in-data-delivery 9/20/2012 3:00:00 AM <p align="center"><em>&mdash; Key Performance Indicator API Beta enhances business decision-making &mdash;</em><strong>&nbsp;</strong></p> <p><strong>CHICAGO &mdash; September 20, 2012 &mdash; </strong>Retailers and developers can now build custom mobile and web-based applications that leverage ShopperTrak&rsquo;s foot-traffic data and analytics. They can do this by participating in the beta program for a new key performance indicators-focused application programming interface (API).</p> <p>The new API will provide easy, programmatic access to ShopperTrak data and insights to allow customers to make more informed business decisions.&nbsp; ShopperTrak&rsquo;s API provides retail analytics that include access to a retailer's conversion rates, ShopperTrak STAR (shopper-to-associate ratio) and ShopperTrak Power Hours&trade;.</p> <p>&ldquo;We are continually delivering new ways for retailers to use foot-traffic analytics to improve their businesses and the customer experience,&rdquo; said ShopperTrak Chief Marketing Officer Ed Marcheselli. &ldquo;The new API will allow customers to combine retail traffic data and analytics with data from their workforce management and POS solutions to provide a more comprehensive picture of their retail operation.&rdquo;</p> <p>For more information about ShopperTrak&rsquo;s beta program, visit booth number 38 at the World Retail Congress, Sept. 19-21 at the ExCel Centre in London, or visit <a title="http://www.shoppertrak.com/" href="/">www.shoppertrak.com</a>.<strong></strong></p> <p><strong>About ShopperTrak</strong></p> <p>ShopperTrak is a retail technology company that anonymously counts people, analyzes data and identifies opportunities to increase revenue for retailers, mall developers and entertainment venues. Founded in 1995, ShopperTrak counts billions of shoppers annually in more than 50,000 locations across 74 countries. The Chicago-based company has more than 200 employees with offices in High Wycombe, England; Dubai, United Arab Emirates; and Shenzhen, China. Find out more at <a href="/">http://www.shoppertrak.com</a>.</p> <p align="center">###</p> Mobile Application Now Enables Global Retail and Mall Management http://www.shoppertrak.com/news-resources/press-releases/2012-09/mobile-application-now-enables-global-retail-and-mall-management 9/19/2012 3:00:00 AM <p align="center"><em>&mdash; ShopperTrak&rsquo;s updated mobile app provides access to foot-traffic anywhere, at any time &mdash;</em></p> <p><strong>LONDON &mdash;</strong><em> </em><strong>September 19, 2012 &mdash; </strong>In response to client demand, ShopperTrak today introduced an enhanced version of its mobile reporting application. The iPhone and iPad application now includes a Mall Summary report, which displays traffic and year-over-year trends for entire mall properties. Available free through the iTunes App Store, the application also includes multi-lingual support for eight languages: Simple Chinese, Traditional Chinese, English, French, German, Italian, Japanese, Portuguese and Spanish.</p> <p>As an extension of ShopperTrak's Managed Service offering, the mobile application provides customers access to their store sales and foot-traffic data from any iOS device. This includes remote access to reports such as Mall Summary, Key Metrics, Hourly Performance and ShopperTrak Power Hours&trade; in easy-to-navigate graphs and charts.</p> <p>&ldquo;Our approach to delivering critical business insights on a mobile device has been well-received by customers,&rdquo; said ShopperTrak Chief Marketing Officer Ed Marcheselli. &ldquo;Continued investments in infrastructure, research and development allow ShopperTrak to deliver new data insights and innovation to better serve our customers. Our global customers require us to deliver global solutions and that is why we are adding languages to mirror those already available through ShopperTrak&rsquo;s Web portal.&rdquo;</p> <p>The addition of a Mall Summary report will allow customers to measure year-over-year foot traffic in their malls with visual and numerical data. ShopperTrak&rsquo;s retail and mall reports give shopping mall property managers the information they need to make informed decisions about their marketing and operations and better understand trends within their businesses.</p> <div> <p>For more information about ShopperTrak&rsquo;s mobile application, visit booth number 38 at the World Retail Congress on Sept. 19-21 at the ExCel Centre in London, or visit <a href="/">www.shoppertrak.com</a>.</p> </div> <p><strong>About ShopperTrak</strong></p> <div> <p>ShopperTrak is a retail technology company that anonymously counts people, analyzes data and identifies opportunities to increase revenue for retailers, mall developers and entertainment venues. Founded in 1995, ShopperTrak counts billions of shoppers annually in more than 50,000 locations across 74 countries. The Chicago-based company has more than 200 employees with offices in High Wycombe, England; Dubai, United Arab Emirates; and Shenzhen, China. Find out more at <a href="/">http://www.shoppertrak.com</a>.</p> </div> <p><strong>Media Contacts:</strong></p> <table border="0" cellspacing="0" cellpadding="0"> <tbody> <tr> <td valign="top" width="239"><address>Sara Munoz&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</address><address>ShopperTrak</address><address>+44 (0) 1494 460 464</address><address>Email: <a href="mailto:smunoz@shoppertrak.com">smunoz@shoppertrak.com</a> <strong><span style="text-decoration: underline;"></span></strong></address></td> <td valign="top" width="239"><address>Nikki Scrivener</address><address>Fourth Day PR</address><address>Tel: 020 7403 4411</address><address>Email: <a href="mailto:Nikki@fourthday.co.uk">Nikki@fourthday.co.uk</a></address></td> </tr> </tbody> </table> Charming Charlie Switches to ShopperTrak to Provide Critical People Counting Data http://www.shoppertrak.com/news-resources/press-releases/2012-06/charming-charlie-switches-to-shoppertrak-to-provide-critical-people-counting-data 6/5/2012 11:40:24 AM <p align="center"><em>&mdash;Access to accurate store performance data key to retailer&rsquo;s success &mdash;</em></p> <p><strong>CHICAGO, Ill.&nbsp; &mdash;&nbsp; June 5, 2012 &mdash;</strong>&nbsp; Charming Charlie, an award-winning, U.S.-based fashion, jewelry and accessories retailer, selected ShopperTrak to measure, analyze and deliver store performance data for its nearly 200 locations.</p> <p>ShopperTrak is the world&rsquo;s largest provider of people counting services for retailers and malls. The firm's Managed Service offers retailers access to secure and anonymous foot-traffic data and actionable analyses. ShopperTrak's Managed Service will be installed in all Charming Charlie retail locations in the United States. Installations are underway and will continue through November 2012.</p> <p>&ldquo;We are thrilled to provide Charming Charlie with the critical shopper traffic data it needs to evaluate its business and better serve its customers,&rdquo; said Christopher Ainsley, ShopperTrak Chief Executive Officer. &ldquo;ShopperTrak&rsquo;s data helps retailers systematically assess and improve marketing efforts, shopper conversion rates and store-level labor scheduling &mdash; all of which improve their bottom lines.&rdquo;</p> <p>Charming Charlie selected ShopperTrak after a 30-day pilot program, during which it compared ShopperTrak data and analysis with data from its existing foot-traffic system. During the trial, Charming Charlie evaluated each provider on its ability to provide accurate, consistent traffic counts and key performance indicator reports that are critical to supporting field analytics, payroll scheduling and loss prevention.</p> <p>&ldquo;The customer is our first priority. We work hard to provide customers with on-trend, quality products and in-store experiences that drive loyalty and word-of-mouth endorsements,&rdquo; said Keith Cline, Chief Administrative Officer and Chief Financial Officer at Charming Charlie. &ldquo;Shopper counts, conversion rates and analyses are fundamental to our goals to understand our customers better and make appropriate adjustments to serve them well. ShopperTrak&rsquo;s experience and track record of working with the world&rsquo;s most progressive and customer-oriented retailers makes it a perfect fit for our business.&rdquo;</p> <p><strong>About ShopperTrak</strong></p> <p>ShopperTrak is a retail technology company that anonymously counts people, analyzes data and identifies opportunities to increase revenue for retailers, mall developers and entertainment venues. Founded in 1995, ShopperTrak counts billions of shoppers annually in more than 45,000 locations across 74 countries. The Chicago-based company has more than 200 employees with offices in High Wycombe, England; Dubai, United Arab Emirates; and Shenzhen, China.&nbsp; Find out more at <a>http://www.shoppertrak.com</a>.</p> <p><strong>About Charming Charlie</strong></p> <p>Charming Charlie is an award-winning fashion jewelry and accessories retailer that has been delighting women of all ages since 2004. Winner of the International Council of Shopping Centers (ICSC) Hot Retailer of the Year award in 2010, Charming Charlie is transforming the fashion industry through a stimulating in-store experience; product merchandised by color and a jaw-dropping selection of on-trend fashion jewelry and accessories. Always putting the consumer at the forefront, allowing Her to help guide the reins and spread the word, Charming Charlie has opened nearly 200 stores nationwide and recently launched its e-commerce channel. The company ranks No. 656 on Inc. Magazine&rsquo;s List of Top 5,000 Fastest Growing Businesses in 2010. Visit <a href="http://www.facebook.com/charmingcharlie">http://www.facebook.com/charmingcharlie</a> to see what She has to say!</p> <p>###</p> <p><strong>Media Contacts:</strong></p> <address>Teresa Burgin Krueger</address><address>ShopperTrak</address><address>(312) 529-5414</address><address><a href="mailto:tkrueger@shoppertrak.com">tkrueger@shoppertrak.com</a></address>&nbsp;<address>Anahita Wadia Khan / Kelly Van Tuinen</address><address>The Reynolds Communications Group</address><address>(312) 541-9300 ext. 104 / 107</address><address><a href="mailto:awadia@reynoldsgroup.com">awadia@reynoldsgroup.com</a></address><address><a href="mailto:kvantuinen@reynoldsgroup.com">kvantuinen@reynoldsgroup.com</a></address>