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ShopperTrak is the world's foremost provider of shopper traffic counting information, technology and decision support software for businesses in the retail, gaming, hospitality and entertainment industries.
The product of a 2001 merger between two leading providers of retail intelligence, ShopperTrak and RCT Systems Inc., the company combines ShopperTrak's best-of-breed customer traffic counting technology with RCT's industry standard retail indexes. The result is a single, comprehensive source for traffic-based business information.
ShopperTrak's products, which include Orbit, the Retail Traffic Analyzer, the National Retail Traffic Index (NRTI) and the National Retail Sales Estimate (NRSE), provide businesses with the industry's most accurate data on retail trends, the impact of staff performance on company revenues, labor efficiencies, advertising and marketing effectiveness, the impact of store design and remodeling programs, merchandise changes, associate training programs, and other budget-intensive strategic initiatives.
ShopperTrak is a privately held company that is headquartered in Chicago, Illinois. We maintain seven satellite offices across the United States, Asia, Australia, Europe and South America.
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