On Traffic Adoption & Company Culture, Two Retailers’ Perspectives - ShopperTrak

On Traffic Adoption & Company Culture, Two Retailers’ Perspectives

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Brian Field
by Brian Field on 2-24-17 in Industry Trends

Ramping up a company’s business intelligence investment — whether it’s in traffic adoption or something else entirely — is often, by its very nature, a risky investment and a tough sell to the c-suite. Why? Because, as we’ve discussed previously, business intelligence solutions generally come with a high upfront cost – not to mention, deriving value from BI solutions by acting on the insights they produce can require practice, training, and cross-functional buy-in.

In the videos below, Shopper Trak’s Senior Director of Advisory Services, Brian Field, talks with two exceptionally forward-thinking retail innovators, Sharon Leite and Catherine McCabe, about how their experiences with implementing traffic adoption and how they’ve managed to make traffic a part of their companies’ cultures.

Check out these quick video interviews now to hear what Leite and McCabe have to say.

  • Leite is the President of Sally Beauty, and she was an early proponent of traffic adoption, as she initially began working with ShopperTrak in the late 1990s.
  • McCabe serves as the Vice President of Sales, Operations, Learning and Development at Teavana. Like Leite, McCabe has worked to integrate traffic into the culture of many companies she has worked at, including Limited Brands and Gap.

On your experiences with using traffic in the store

 

On how to make traffic a part of a company’s culture

 

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Brian Field Read more posts by Brian Field

Brian Field is the senior director of advisory services for ShopperTrak, where he oversees the application of ShopperTrak's proprietary solutions to retailer-specific issues across different functional areas in order to drive top and bottom line store performance. Prior to joining ShopperTrak, Brian served in roles of increasing responsibility at Chico’s FAS Inc., including as the director of corporate store operations and finance. Brian has spent nearly four decades in the industry, and his experience includes: store sales and management, training, merchandising, strategic planning and analysis for brands as diverse as David’s Bridal, Circuit City and Macy's.

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