Katie Twohy - ShopperTrak
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article
Article

Creating Omnichannel Fulfillment Strategies, How One Retailer Did It

It’s no secret that “going omnichannel” is a significant challenge for most retailers, which is why it’s important to learn from exemplary retailers who succeed in creating omnichannel fulfillment strategies in today’s increasingly technological landscape. In the most recent edition of STORES Magazine, Craig Guillot investigated American Eagle Outfitter’s (AEO) innovative omnichannel fulfillment strategy.  In...

by Katie Twohy on 3-1-16 in Industry Trends
eBook

Digital Retail Journey: 5 Ways to Attract, Delight and Retain Customers

How well do you really understand your shoppers’ paths-to-purchase? Today’s modern path-to-purchase is complicated, and digital retail presents consumers’ with seemingly infinite options for researching and completing a purchase. Only the retailers that leverage savvy digital tools and rich customer information will stay top of mind and drive desirable shop-buy-repeat behaviors. ShopperTrak has teamed up...

by Katie Twohy on 2-22-16 in Industry Trends
Article

Where You Live Linked to What You’ll Buy on Valentine’s Day

Valentine’s Day is just around the corner, and love is in the air. The National Retail Federation estimates that US consumers will spend a record $20 billion, or $142 per person, on purchases related to Valentine’s Day in 2016. Aside from the typical flowers and chocolates, what other products will people shop for before the...

by Katie Twohy on 2-11-16 in Holidays
Video

Key Challenges for Retailers in 2016, an Interview

Retail TouchPoints stopped by ShopperTrak’s booth with cameras in tow at this year’s BIG Show. In this video interview, Debbie Hauss, Editor at Retail TouchPoints, talks to ShopperTrak’s Chief Revenue Officer, Kevin Kearns, about key challenges for retailers in 2016. Hauss also inquires about the debut of ShopperTrak’s Advanced Analytics platform. Watch the interview to hear...

Video

Video: Johnston & Murphy Testimonial

Founded in 1850, Johnston & Murphy is a luxury American shoe brand that is known for its superior service and quality. In this video, the company’s Executive Vice President of Retail and eCommerce, Danny Ewoldsen, shares how the adoption of ShopperTrak’s People Counting & Conversion solution led to a 10% increase in conversion, as well...

Video

The Future of Shopping Centers & Large-Format Venues

In this edition of ShopperTrends, Chetan Ghai, ShopperTrak’s Chief Product Officer, comments on the future of shopping centers, trends in large-format venues, and how places, such as malls, can leverage traffic and consumer behavior data. Ghai believes that, slowly but surely, malls are becoming recreational venues in which one will shop, dine, and seek out...

by Katie Twohy on 1-22-16 in Industry Trends

Navigating the NRF Expo Hall

It’s called the Big Show for a reason. With a crowd of more than 33,000 registrants and an enormous Expo show floor, it’s easy for NRF pros and newbies alike to feel overwhelmed. Drawing on our 19 years of NRF exhibitor experience, here are some key tips to prepare you for a successful Big Show....

by Katie Twohy on 1-14-16 in Industry Trends
Article

2016 Technology Preview: Exclusive Predictions from 21 Retail Executives

Chetan Ghai, ShopperTrak’s Chief Product Officer, contributed to Retail Touch Points’ (RTP) 2016 Technology Preview, which features insightful predictions on retail & technology from 21 leading executives. Each executive was asked to answer the following question: “Which technology trend will impact the retail industry most significantly in 2016 (and why)?” Ghai’s answer was included in...

by Katie Twohy on 1-13-16 in Technology
Article

Why Do Retailers Struggle to Optimize Business Intelligence Returns?

Earlier this week, ShopperTrak’s Chief Product Officer, Chetan Ghai, was a guest columnist at Innovative Retail Technologies, where this article was originally published. Ghai’s column, Why Do Retailers Struggle To Optimize Business Intelligence Returns?, acknowledges some of the newfound difficulties that can accompany a retailer’s adoption of a business intelligence (BI) solution, and outlines three...

by Katie Twohy on 1-7-16 in Technology
Article

Striking a Balance Between Brick-and-Mortar & Online

NPR’s Dec. 27th  article and podcast, “Brick-and-Mortar Stores go Further to Get You in the Door,” gets to the heart of an increasingly-relevant challenge that many retailers confronted this holiday season: how to align online and brick-and-mortar businesses, given changing consumer preferences and shopping behaviors. NPR spoke to Suzanne Kapner, who covers retail for the Wall...

by Katie Twohy on 12-30-15 in Industry Trends
1 2 3

Schedule a Free Demo