360° View into Consumer Behavior - ShopperTrak

360° View into Consumer Behavior

Looking at your basic Key Performance Indicators can often lead to more questions than answers.  Why is my conversion up?  What is causing my transaction size to decrease?  ShopperTrak’s Interior Analytics answers your questions by providing a 360° view into your consumers’ behavior and their shopping experience.

  • Understand how many  people walk by your store and how effectively you draw them into your store.
  • Discover how your customers move throughout your store, where they linger, and where they are buying.
  • Identify where and when abandonment occurs, and reduce the number of shoppers who leave without buying by optimizing your cashwrap.

Once you have the answers, you can plan your marketing, store displays, product offerings, staffing and operations to increase the number of shoppers who buy and get them to spend more.

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