ShopperTrak Retail Analytics and Industry Trends
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article

Top 10 Busiest Shopping Days of 2016

Wondering when to shop and when to not? Then, ShopperTrak’s list of busiest holiday shopping days is exactly what you’re looking for. Unsurprisingly,  we’ve granted Black Friday  the top spot. However it’s quickly followed by Monday, Dec. 26 and Friday, Dec. 23, which are expected to be the second and third busiest shopping days, respectively....

by Bill McCarthy on 10-19-16 in Industry Trends

What Users Want: Top 6 Most Valuable Features of a Business Intelligence System

Ever wonder what the people who actually use BI systems everyday really think? We have. As unabashed producers of BI systems,  ShopperTrak understands that creating a user-friendly system that decided to take stock of what real users of real BI systems truly think of the products they use everyday. In order to gain insight into what...

by Bill McCarthy on 10-17-16 in Industry Trends

ACA Mandate: What Retailers Need to Know this Holiday Season

The ESRP mandate, known as the Employer Shared Responsibility Provisions (ESRP), within the Affordable Care Act (ACA) has redefined what it means to be a full-time employee since the provision came into effect in January 2016. As the holiday season approaches, and brings with it a substantial boost in part-time and seasonal hiring, all mindful...

by Bill McCarthy on 10-6-16 in Industry Trends

Tyco Retail Solutions Combines Global Traffic Insights Businesses

Today, Tyco Retail Solutions (, part of Johnson Controls, proudly announced the integration of its ShopperTrak and FootFall businesses to form a single business unit that will go to market solely as ShopperTrak, providing actionable insights that enable customers to optimize operations and improve profitability. As a fully aligned organization, ShopperTrak offers global scalability with the capacity...

by Bill McCarthy on 10-5-16 in Industry Trends

Associate Effectiveness Drives Seasonal Success for Apparel Retailers

Capitalizing on busy seasonal shopping periods is critical for apparel retailers. This year, the National Retail Federation predicts that total 2016 back-to-school sales will reach $75.8 billion, with a significant portion going toward apparel. The holiday season generates an estimated 19 percent of annual sales for apparel retailers, according to Cowen & Co., representing an...

Brian Field
by Brian Field on 9-29-16 in Industry Trends

Report: Five Insights about the Shifting Retail Calendar

This year, Hanukkah and Christmas Eve both fall on the last Saturday before Christmas, dubbed Super Saturday, which is likely to have a dramatic impact on traffic on that day. That’s according to ShopperTrak, a leading global provider of consumer behavior insights and location-based analytics. “Any holiday or retailer-specific event that moves around the calendar...

Upcoming Holiday Preview: Calendar Shifts Could Benefit Retailers

It’s no secret that online shopping and changing consumer preferences continue to impact physical retail traffic. Despite the shifting landscape, retail sales remain largely intact and, more importantly, are expected to increase year-over-year this holiday season. November and December (NRF weeks 40 – 48) are known as primetime for physical retailers. Sales generated during this...

by Bill McCarthy on 9-21-16 in Holidays

Tools of the (New) Retail Trade

The current retail landscape has seen a shift toward a consumer-centric environment driven by technologies that meet a growing demand for shopping online.  The current retail landscape has been redefined. Among the changes are a shift toward a consumer-centric environment driven by technologies that meet a growing demand for shopping online, in stores or on...

Brian Field
by Brian Field on 9-15-16 in Industry Trends

Infographic: Retailers’ 6 Steps to Holiday Success

Welcome to ShopperTrak’s Holiday Prep Series, a series of regular posts that aims to guide retailers through the busy holiday season by offering advice, best practices, and timelines for all things holiday. We’ll be here from now through January, writing articles, holding webinars, and producing great content that will help retailers keep their priorities in order as the...

Brian Field
by Brian Field on 9-13-16 in Holidays

Traffic Counts at PetSmart: Improving the Customer Experience by Syncing Traffic and Labor

PetSmart, the more than 1,450-location specialty retailer dedicated to pets and pet parents, upholds its mission to help passionate associates bring pet parents closer to their pets so that they can live more fulfilled lives. Dustin Baldwin, PetSmart’s director of store operations, ensures associates have the tools necessary to execute that mission with every customer,...

by Nick Pompa on 9-8-16 in Industry Trends
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