ShopperTrak Retail Analytics and Industry Trends
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article

Black Friday Weekend: Which Retailers saw High Traffic Performance?

Certain retail categories saw greater opportunity and performance during Black Friday weekend. ‘Tis the season for shopping deals, steals, and discounts. As we reported in our previous post there wasn’t a major decline in shopper visits generally during this year’s Black Friday Weekend. However, we found that drilling into our Market Intelligence* tool revealed that a...

by Bill McCarthy on 12-6-16 in Industry Trends

Black Friday Data: Full Weekend Shopper Traffic Report

Now that all of our Black Friday data from the entire Thanksgiving weekend (Thurs. – Sun.) has rolled in, we feel confident in stating that our 2016 shopper visit data signals that the era of steep YOY declines in shopper visits around Friday may be coming to an end. This does not mean that shopper...

by Bill McCarthy on 11-29-16 in Industry Trends

Black Friday Shopping Trends: Shopper Visits Stronger than Anticipated

Shopper visits, busiest hours, and retail activity patterns remain consistent This year, in keeping with the Black Friday shopping  trends of the past few years, ShopperTrak anticipated that shopper visits would, once again, be down several percentage points YOY on Black Friday and Thanksgiving night. However, the preliminary Black Friday traffic results that came rolling in...

by Bill McCarthy on 11-26-16 in Industry Trends

What Store Traffic Data Reveals about Black Friday Shopping Trends

Just in time for Black Friday, which is ShopperTrak’s predicted busiest shopping day of the year, we’ve conducted an analysis of historical Black Friday shopping trends in order to glean meaningful takeaways for retailers. Our top three insights are revealed below. Before diving in, it’s important to call out one major theme we’ve noted in our...

Portraits of Holiday Shoppers, by Generation

With traffic levels steadily rising as Black Friday, which is the anticipated busiest day of the year, approaches, retailers would be wise to take a  moment to consider just who might come into their stores this holiday season. Naturally, the holidays mean that shoppers of all stripes will enter your stores’ doors — as such,...

by Bill McCarthy on 11-17-16 in Industry Trends

Behind the Scenes: How to Predict Holiday Traffic

Using Historical Traffic Data to Inform 2016 Holiday Planning  Hopefully, you’re already looking at your stores’ historical traffic data and planning for the 2016 holiday season, but if you haven’t gotten around to the analysis yet, or are looking for some tips to make sure you’re on the right track, ShopperTrak is here to help....

Brian Field
by Brian Field on 11-10-16 in Industry Trends

In-Store Payroll Optimization: Balancing Staff Levels and Costs in Retail

Brick-and-mortar retailers are stuck between a rock and a hard place. Today, shoppers demand a multichannel experience that meets their needs across the physical and digital worlds – an easy to navigate website, plentiful in-store inventory to sample and bring home immediately, helpful, knowledgeable associates, engaging social media accounts and beyond. Yet there’s a looming...

Brian Field
by Brian Field on 11-1-16 in Industry Trends

New Study finds Employee Engagement Impacts Retailers’ Bottom Line

At ShopperTrak, we’ve been talking about the importance of staffing effectively for more than 20 years. Really. We’ve discussed the importance of scheduling associates to traffic We’ve published advice on training staff for the holiday We’ve covered how to staff by day of  the week We’ve even sought out expert advice from The Retail Doc...

by Bill McCarthy on 10-28-16 in Industry Trends

Top 10 Busiest Shopping Days of 2016

Wondering when to shop and when to not? Then, ShopperTrak’s list of busiest shopping days is exactly what you’re looking for. Unsurprisingly, we’ve granted Black Friday the top spot. However it’s quickly followed by Monday, Dec. 26 and Friday, Dec. 23, which are expected to be the second and third busiest shopping days, respectively. Check...

by Bill McCarthy on 10-19-16 in Holidays

What Users Want: Top 6 Most Valuable Features of a Business Intelligence System

Ever wonder what the people who actually use business intelligence systems everyday really think? We have. As unabashed producers of BI systems, ShopperTrak understands that creating a user-friendly system that decided to take stock of what real users of real business intelligence systems truly think of the products they use everyday. In order to gain insight...

by Bill McCarthy on 10-17-16 in Industry Trends
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