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Where You Live Linked to What You’ll Buy on Valentine’s Day

Valentine’s Day is just around the corner, and love is in the air. The National Retail Federation estimates that US consumers will spend a record $20 billion, or $142 per person, on purchases related to Valentine’s Day in 2016. Aside from the typical flowers and chocolates, what other products will people shop for before the...

by Katie Twohy on 2-11-16 in Holidays
eBook

Unlocking Retail in 2016: A Look at Unforeseen Factors that Affect Retail

Last week marked the beginning of NRF’s 2016 retail calendar, and to celebrate the start of the “New Year,” we created an eBook that guides retailers through some potentially unforeseen challenges of 2016. Unlocking Retail in 2016 emphasizes how sometimes overlooked factors – such as, weather, election years, and calendar shifting – can have a significant effect on shopping...

Video

Key Challenges for Retailers in 2016, an Interview

Retail TouchPoints stopped by ShopperTrak’s booth with cameras in tow at this year’s BIG Show. In this video interview, Debbie Hauss, Editor at Retail TouchPoints, talks to ShopperTrak’s Chief Revenue Officer, Kevin Kearns, about key challenges for retailers in 2016. Hauss also inquires about the debut of ShopperTrak’s Advanced Analytics platform. Watch the interview to hear...

Article

Top 10 of 2015: Our Favorite Articles on Tech & Data in Retail

As January comes to a close and we put NRF’s BIG Show behind us, it has never been more clear that 2016 is in full swing. But let’s not forget everything that we’ve learned over the past year. 2015 was a big year for retail, which is why the team, here at ShopperTrak, rounded up...

Video

Video: Johnston & Murphy Testimonial

Founded in 1850, Johnston & Murphy is a luxury American shoe brand that is known for its superior service and quality. In this video, the company’s Executive Vice President of Retail and eCommerce, Danny Ewoldsen, shares how the adoption of ShopperTrak’s People Counting & Conversion solution led to a 10% increase in conversion, as well...

Article

Key Takeaways from NRF Retail’s 2016 BIG Show

Last week, the ShopperTrak team set out for New York to meet with fellow retail enthusiasts and launch our new Advanced Analytics platform at Retail’s BIG Show #NRF16. After several days of great keynotes and sessions, retailer meet-ups, and walking the expo hall, we’ve put together our top takeaways from this year’s show: The age...

Video

The Future of Shopping Centers & Large-Format Venues

In this edition of ShopperTrends, Chetan Ghai, ShopperTrak’s Chief Product Officer, comments on the future of shopping centers, trends in large-format venues, and how places, such as malls, can leverage traffic and consumer behavior data. Ghai believes that, slowly but surely, malls are becoming recreational venues in which one will shop, dine, and seek out...

by Katie Twohy on 1-22-16 in Industry Trends
Article

The Connected Shopper

A journey through a shopper’s experience using in-store Wi-Fi When shoppers connect to your Wi-Fi, it’s important for you to connect with them, as well. Opening up your Wi-Fi network builds loyalty, improves sales, and delivers demographic and consumer behavior data that might not otherwise be captured. Picture yourself as a shopper: You are in...

by Kevin Kearns on 1-20-16 in Technology
Article

Introducing ShopperTrak’s Advanced Analytics Platform

Today, ShopperTrak announced the launch of our Advanced Analytics platform at NRF’s “Big Show.” Advanced Analytics seamlessly combines powerful sets of data – both internal and external – into one, easily accessible platform that enables retailers and mall owners/operators to gain unparalleled levels of insight. Advanced Analytics – which possesses key features including data visualization...

Navigating the NRF Expo Hall

It’s called the Big Show for a reason. With a crowd of more than 33,000 registrants and an enormous Expo show floor, it’s easy for NRF pros and newbies alike to feel overwhelmed. Drawing on our 19 years of NRF exhibitor experience, here are some key tips to prepare you for a successful Big Show....

by Katie Twohy on 1-14-16 in Industry Trends
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