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Article

Customer-led Culture at heart of 2016 Global Retailing Conference

A certain refrain echoed in my mind throughout the time I spent at this year’s Global Retailing Conference (GRC) in Tucson, AZ: customer-led culture. It is this very notion of a customer-centric culture, I’ve realized, that sat quietly in the background of nearly every interaction I experienced at this year’s conference. No matter what speech...

by Kevin Kearns on 4-28-16 in Industry Trends
Article

Change Management is More Important than Ever

Defined, change management refers to any approach to transition individuals, teams, and organizations to use methods intended to re-direct the use of resources, business process, budget allocations, or other modes of operation that significantly reshape a company or organization. A basic instance of change management in a retail setting is the implementation of headsets among...

Article

Three Critical Factors Strengthen the Omnichannel Shopping Experience

Today, more than 50% of shoppers perform online research before visiting a store to make a purchase. At a time when retailers may be seeing a decline in traffic, it’s imperative that every one of these shoppers converts into a buyer upon arrival in the store. Ideally, these shoppers should check out with more than...

by Kevin Kearns on 4-22-16 in Industry Trends
Article

A View from the Retail Summit, One Retailer’s Reflections

Never been to a ShopperTrak customer conference? It’s not too late to change that by attending this year’s Retail Summit, which is just around the corner on May 11th in Chicago. To provide personalized insight into what it’s truly like to attend Retail Summit, we spoke to a retailer who attended the 2015 event for...

by Kevin Kearns on 4-21-16 in Industry Trends
Article

Risking Retail Irrelevancy: The Importance of Omnichannel

In Innovative Retail Technologies’ annual special report, “Omni-Channel Retailing,” Brian Kilcourse and Paula Rosenblum penned the article, “Omni-Channel: Taking Time, Money, Commitment, and Technology.” Kilcourse and Rosenblum, of Retail Systems Research, draw on industry research as well as their own retailer survey results to paint a picture of the state of omnichannel retailing in 2016....

by Kevin Kearns on 4-15-16 in Technology
Article

Retail Q & A: Loyalty Programs

In this interview, Kevin Kearns, ShopperTrak’s Chief Revenue Officer, offers his take on the efficacy of modern retail loyalty programs. What do you see as the top customer loyalty trend emerging this year? I think retailers are realizing the importance of diversifying their techniques to drive loyalty. In this increasingly competitive environment, cost-cutting and discounts...

Why the In-Store Experience Still Matters

Think back to ten years ago. If you knew then how e-commerce would impact your business today, would you have as many store locations as you do now? Would your spaces be as big? Our friends at Bain & Company asked us this very question. Within moments, we felt reassured in our belief that, despite...

Brian Field
by Brian Field on 4-5-16 in Industry Trends

Using Deep Learning to Predict Foot Traffic in Retail

DeepMind – an artificial intelligence (AI) company that Google acquired in 2014 – recently garnered headlines with its groundbreaking AI achievement. DeepMind succeeded in creating a machine learning program, called AlphaGo, that recently crushed one of the one of the world’s top players, Lee Sedol, at an ancient strategic board game called “Go.”Go, a game...

Article

Easter Holiday Promotional Analysis, 2014-2016

Determining exactly when to have a sale, how long it should last, and how much to discount are recurring challenges for every retailer. One way to gain the upper hand is to have easy access to data-backed insights on your competitors’ promotional tactics at your fingertips. Such insights can reveal how your promotional calendar compares...

by Kristin Kranias on 3-31-16 in Holidays
Infographic

Infographic: A Portrait of the Millennial Shopper

Representing the largest and most diverse generation in U.S. history, Millennials possess $200B, collectively, in annual spending power. Yet, attracting and retaining the attention of the Millennial shopper remains a challenge for many retailers. With a better understanding of how Millennials shop, what they value, and how their preferences differ from those of Gen Xers...

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