Bring on Back-to-School Shopping - ShopperTrak

School’s Out for Summer—Bring on Back-to-School Shopping

by Bill Martin on 7-7-15 in Industry Trends

Propelled by back-to-school buying, US retail sales will grow a relatively strong 4.6% during the core back-to-school shopping months of July and August 2015, eMarketer expects. At the same time, retail ecommerce sales will rise 14.4%, passing $56 billion to represent 16.5% of full-year retail ecommerce sales, according to a new eMarketer report, Back-to-School Ecommerce Preview 2015: Forecast and Trends for Retail’s ‘Second Season.’

In general, the back-to-school shopping season has moved earlier every year. Some believe merchants are driving that shift. “The back-to-school season, similar to the holiday season, continues to manifest itself earlier and earlier,” said Bill Martin, co-founder of ShopperTrak. “It’s all based on retailers and their desire to try to get to the wallet early before the consumer runs out of money.”

Read more of ‘School’s Out for Summer—Bring on Back-to-School Shopping’ here.

For information on the previous year, check out the 3 Major Back-to-School Retail Trends from 2014.

Read more posts by Bill Martin

Bill Martin is the Founder and Executive Vice President of ShopperTrak. A highly recognized expert on retail traffic and business intelligence, Martin regularly appears on broadcast news outlets such as ABC, CBS, NBC, CNN, MSNBC and CNBC. Martin served as ShopperTrak’s Chief Executive Officer from 1995 until 2003. Prior to starting ShopperTrak in 1995, Martin was a national sales manager for Datatec Industries.

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