Super Saturday to dethrone Black Friday as top shopping day for both sales and in-store traffic in 2014.
Since 2005, Black Friday has reigned supreme in both shopper visits and sales for the holiday season. We are predicting that, while Black
Friday is still expected to be a very strong day for holiday spending, Super Saturday – the last Saturday before Christmas – will surpass it this year. Thanksgiving Day shopping, though currently quite controversial, has had a heavy impact on this shift. More stores have announced they will open on Thanksgiving, and those that have done so in the past are extending hours.
Here’s our 2014 Busiest Holiday Shopping Days Infographic: