Holidays Archives - ShopperTrak
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article

Upcoming Holiday Preview: Calendar Shifts Could Benefit Retailers

It’s no secret that online shopping and changing consumer preferences continue to impact physical retail traffic. Despite the shifting landscape, retail sales remain largely intact and, more importantly, are expected to increase year-over-year this holiday season. November and December (NRF weeks 40 – 48) are known as primetime for physical retailers. Sales generated during this...

by Bill McCarthy on 9-21-16 in Holidays
Infographic

Infographic: Retailers’ 6 Steps to Holiday Success

Welcome to ShopperTrak’s Holiday Prep Series, a series of regular posts that aims to guide retailers through the busy holiday season by offering advice, best practices, and timelines for all things holiday. We’ll be here from now through January, writing articles, holding webinars, and producing great content that will help retailers keep their priorities in order as the...

Brian Field
by Brian Field on 9-13-16 in Holidays
Article

Holiday Preparation, Step 2: Staffing and Training

Welcome to ShopperTrak’s Holiday Prep Series, a series of posts that aims to guide retailers through the busy holiday season by offering advice, best practices, and timelines for all things holiday. We’ll be here through January 2017, writing articles, holding a webinar, and producing great content that will help retailers keep their priorities in order. This week, we’re...

Brian Field
by Brian Field on 9-6-16 in Holidays
Article

Holiday Preparation, Step 1: Forecasting and Communication

Introducing: ShopperTrak’s Holiday Prep Series 1st Installment: Forecasting and Communication Welcome to ShopperTrak’s Holiday Prep Series, a series of regular posts that aims to guide retailers through the busy holiday season by offering advice, best practices, and timelines for all things holiday. We’ll be here from now through January, writing articles, holding webinars, and producing great...

Brian Field
by Brian Field on 7-29-16 in Holidays
Article

Easter Holiday Promotional Analysis, 2014-2016

Determining exactly when to have a sale, how long it should last, and how much to discount are recurring challenges for every retailer. One way to gain the upper hand is to have easy access to data-backed insights on your competitors’ promotional tactics at your fingertips. Such insights can reveal how your promotional calendar compares...

by Kristin Kranias on 3-31-16 in Holidays
Article

Where You Live Linked to What You’ll Buy on Valentine’s Day

Valentine’s Day is just around the corner, and love is in the air. The National Retail Federation estimates that US consumers will spend a record $20 billion, or $142 per person, on purchases related to Valentine’s Day in 2016. Aside from the typical flowers and chocolates, what other products will people shop for before the...

by Katie Twohy on 2-11-16 in Holidays
Article

Shopping Patterns: Super Saturday Retail Foot Traffic

On Super Saturday, the Saturday before Christmas, shoppers flock to stores and eagerly search for last-minute gifts. On what is projected to be the second busiest day of the 2015 holiday season, what can retailers expect? Where do opportunities for increased sales exist? ShopperTrak’s aggregated Super Saturday data from 2012 – 2014 reveals that the...

by Katie Twohy on 12-15-15 in Holidays
Article

Despite all the Talk, Black Friday Still Offers the Best Deals

As a follow-up to our Black Friday weekend in-store sales update, we are now taking a closer look at what was driving a lot of that activity: extensive holiday promotions. There is always a lot of hype around Black Friday and Cyber Monday promotions and 2015 was no exception. Three key deal trends stood out...

by Kristin Kranias on 12-3-15 in Holidays
Article

Black Friday Weekend In-Store Sales Update

Following on the much anticipated Black Friday weekend, we have released our updated sales estimate for brick-and-mortar retail for shopping days spread over November 26-29. The four dates accumulated a projected $20.43 billion in total sales, which is an estimated 10.4 percent decrease versus 2014. While in-store retail sales declined over the Black Friday weekend,...

by Kevin Kearns on 12-1-15 in Holidays
Article

Is Thanksgiving Day Shopping a Thing of the Past?

This year, many prominent retailers — including, Barnes & Noble, T.J. Maxx, Nordstrom, DSW, and Staples— have decided to opt out of portions of the upcoming holiday weekend and lock their doors for Thanksgiving Day shopping. In past years, when many stores have raced to open as early as possible on Thanksgiving, it can be...

by Katie Twohy on 11-20-15 in Holidays, Popular Posts
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