Holidays Archives - ShopperTrak
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article

What Store Traffic Data Reveals about Black Friday Shopping Trends

Just in time for Black Friday, which is ShopperTrak’s predicted busiest shopping day of the year, we’ve conducted an analysis of historical Black Friday shopping trends in order to glean meaningful takeaways for retailers. Our top three insights are revealed below. Before diving in, it’s important to call out one major theme we’ve noted in our...

Infographic

[Infographic] Portraits of Holiday Shoppers, by Generation

With traffic levels steadily rising as Black Friday, which is the anticipated busiest day of the year, approaches, retailers would be wise to take a moment to consider just who might come into their stores this holiday season. Naturally, the holidays mean that shoppers of all stripes will enter your stores’ doors — as such,...

by Bill McCarthy on 11-17-16 in Holidays

Top 10 Busiest Shopping Days of 2016

Wondering when to shop and when to not? Then, ShopperTrak’s list of busiest shopping days is exactly what you’re looking for. Unsurprisingly, we’ve granted Black Friday the top spot. However it’s quickly followed by Monday, Dec. 26 and Friday, Dec. 23, which are expected to be the second and third busiest shopping days, respectively. Check...

by Bill McCarthy on 10-19-16 in Holidays

Report: Five Insights about the Shifting Retail Calendar

This year, Hanukkah and Christmas Eve both fall on the last Saturday before Christmas, dubbed Super Saturday, which is likely to have a dramatic impact on traffic on that day. That’s according to ShopperTrak, a leading global provider of consumer behavior insights and location-based analytics. “Any holiday or retailer-specific event that moves around the calendar...

Upcoming Holiday Preview: Calendar Shifts Could Benefit Retailers

It’s no secret that online shopping and changing consumer preferences continue to impact physical retail traffic. Despite the shifting landscape, retail sales remain largely intact and, more importantly, are expected to increase year-over-year this holiday season. November and December (NRF weeks 40 – 48) are known as primetime for physical retailers. Sales generated during this...

by Bill McCarthy on 9-21-16 in Holidays
Infographic

Infographic: Retailers’ 6 Steps to Holiday Success

Welcome to ShopperTrak’s Holiday Prep Series, a series of regular posts that aims to guide retailers through the busy holiday season by offering advice, best practices, and timelines for all things holiday. We’ll be here from now through January, writing articles, holding webinars, and producing great content that will help retailers keep their priorities in order as the...

Brian Field
by Brian Field on 9-13-16 in Holidays
Article

Holiday Preparation, Step 2: Staffing and Training

Welcome to ShopperTrak’s Holiday Prep Series, a series of posts that aims to guide retailers through the busy holiday season by offering advice, best practices, and timelines for all things holiday. We’ll be here through January 2017, writing articles, holding a webinar, and producing great content that will help retailers keep their priorities in order. This week, we’re...

Brian Field
by Brian Field on 9-6-16 in Holidays
Article

Holiday Preparation, Step 1: Forecasting and Communication

Introducing: ShopperTrak’s Holiday Prep Series 1st Installment: Forecasting and Communication Welcome to ShopperTrak’s Holiday Prep Series, a series of regular posts that aims to guide retailers through the busy holiday season by offering advice, best practices, and timelines for all things holiday. We’ll be here from now through January, writing articles, holding webinars, and producing great...

Brian Field
by Brian Field on 7-29-16 in Holidays
Article

Easter Holiday Promotional Analysis, 2014-2016

Determining exactly when to have a sale, how long it should last, and how much to discount are recurring challenges for every retailer. One way to gain the upper hand is to have easy access to data-backed insights on your competitors’ promotional tactics at your fingertips. Such insights can reveal how your promotional calendar compares...

by Kristin Kranias on 3-31-16 in Holidays
Article

Where You Live Linked to What You’ll Buy on Valentine’s Day

Valentine’s Day is just around the corner, and love is in the air. The National Retail Federation estimates that US consumers will spend a record $20 billion, or $142 per person, on purchases related to Valentine’s Day in 2016. Aside from the typical flowers and chocolates, what other products will people shop for before the...

by Katie Twohy on 2-11-16 in Holidays
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