Holidays Archives - Page 2 of 4 - ShopperTrak
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article
Article

Easter Holiday Promotional Analysis, 2014-2016

Determining exactly when to have a sale, how long it should last, and how much to discount are recurring challenges for every retailer. One way to gain the upper hand is to have easy access to data-backed insights on your competitors’ promotional tactics at your fingertips. Such insights can reveal how your promotional calendar compares...

by Kristin Kranias on 3-31-16 in Holidays
Article

Where You Live Linked to What You’ll Buy on Valentine’s Day

Valentine’s Day is just around the corner, and love is in the air. The National Retail Federation estimates that US consumers will spend a record $20 billion, or $142 per person, on purchases related to Valentine’s Day in 2016. Aside from the typical flowers and chocolates, what other products will people shop for before the...

by Katie Twohy on 2-11-16 in Holidays
Article

Shopping Patterns: Super Saturday Retail Foot Traffic

On Super Saturday, the Saturday before Christmas, shoppers flock to stores and eagerly search for last-minute gifts. On what is projected to be the second busiest day of the 2015 holiday season, what can retailers expect? Where do opportunities for increased sales exist? ShopperTrak’s aggregated Super Saturday data from 2012 – 2014 reveals that the...

by Katie Twohy on 12-15-15 in Holidays
Article

Despite all the Talk, Black Friday Still Offers the Best Deals

As a follow-up to our Black Friday weekend in-store sales update, we are now taking a closer look at what was driving a lot of that activity: extensive holiday promotions. There is always a lot of hype around Black Friday and Cyber Monday promotions and 2015 was no exception. Three key deal trends stood out...

by Kristin Kranias on 12-3-15 in Holidays
Article

Black Friday Weekend In-Store Sales Update

Following on the much anticipated Black Friday weekend, we have released our updated sales estimate for brick-and-mortar retail for shopping days spread over November 26-29. The four dates accumulated a projected $20.43 billion in total sales, which is an estimated 10.4 percent decrease versus 2014. While in-store retail sales declined over the Black Friday weekend,...

by Kevin Kearns on 12-1-15 in Holidays
Article

Is Thanksgiving Day Shopping a Thing of the Past?

This year, many prominent retailers — including, Barnes & Noble, T.J. Maxx, Nordstrom, DSW, and Staples— have decided to opt out of portions of the upcoming holiday weekend and lock their doors for Thanksgiving Day shopping. In past years, when many stores have raced to open as early as possible on Thanksgiving, it can be...

by Katie Twohy on 11-20-15 in Holidays, Popular Posts
Infographic

A Portrait of the Holiday Shopper: What to Expect

Understanding your shoppers’ perspectives is critical during the holiday season. You must prepare not only for traffic spikes, but for a more demographically diverse shopper pool than at any other point throughout the year. ShopperTrak’s 2015 Holiday Shopper infographic examines holiday shoppers’ habits, expectations, and how their perspectives on shopping differ by generation. For greater...

by Kevin Kearns on 11-17-15 in Holidays, Popular Posts
Article

Deloitte: Embracing Retail Disruption

Deloitte University Press has released findings from its annual holiday survey focused on consumer interest and forecasting retail sales. Here’s a brief excerpt from the report titled Deloitte’s 2015 Holiday Survey: Embracing Retail Disruption: “Deloitte’s annual holiday forecast suggests holiday sales will increase 3.5–4 percent, with digitally influenced sales affecting 64 percent, or $434 billion, of...

by Kevin Kearns on 11-6-15 in Holidays
Infographic

2015 Top Ten Busiest Holiday Shopping Days

Last year’s top ten busiest days for foot traffic accounted for nearly 28% of sales during the November and December holiday season, and ShopperTrak expects this year’s top ten to be just as important. As more prepared and price-conscious shoppers start their holiday gift buying, gain insight into: Anticipated busiest (and slowest) days for traffic...

by Kevin Kearns on 10-20-15 in Holidays, Popular Posts
Article

The Final Push in the Back-to-School Season

In preparation for last weeks of the back-to-school season, we’ve reviewed data from the 2012-2014 seasons and have identified key shopping patterns that can help retailers continue to stay a step ahead. TREND 1: Busiest Weeks Have you noticed a surge in shopper traffic lately? You’re not alone. Historically, this week (NRF week 28) is...

by Kevin Kearns on 9-24-15 in Holidays
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