Popular Posts Archives - ShopperTrak
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article

Infographic: A Portrait of the Millennial Shopper

Representing the largest and most diverse generation in U.S. history, Millennials possess $200B, collectively, in annual spending power. Yet, attracting and retaining the attention of the Millennial shopper remains a challenge for many retailers. With a better understanding of how Millennials shop, what they value, and how their preferences differ from those of Gen Xers...


New Technologies Help Retailers Step Up Loyalty Programs

The retail shopping experience is undergoing a transformation as more and more shopping shifts from brick-and-mortar stores to online. Though this trend will continue, thanks to emerging mobile technologies and changing consumer preferences, brick-and-mortar locations still have plenty of life in them. This is especially true for apparel retailers because seeing and touching merchandise remains...


A New Spin on Mall Metrics Improves Business Decisions

As a mall expert, you may already leverage basic traffic data to make decisions. But how can more advanced traffic analytics help you understand and identify additional opportunities within your mall? And what related information can help provide a more holistic view and transform the way you make business decisions? Here are three new ideas...


Retail Summit 2016: What to Expect and Why You Should Attend

Join us from May 11-13 at the Marriott Magnificent Mile in Chicago for ShopperTrak’s 2016 Retail Summit. Retail leaders across functional areas will gain a deeper understanding of retail analytics, hear inspiring customer stories, and walk away with new ideas to help their retail organizations excel.  With special sessions that are tailored to specific functions –...


Key Challenges for Retailers in 2016, an Interview

Retail TouchPoints stopped by ShopperTrak’s booth with cameras in tow at this year’s BIG Show. In this video interview, Debbie Hauss, Editor at Retail TouchPoints, talks to ShopperTrak’s Chief Revenue Officer, Kevin Kearns, about key challenges for retailers in 2016. Hauss also inquires about the debut of ShopperTrak’s Advanced Analytics platform. Watch the interview to hear...


Top 10 of 2015: Our Favorite Articles on Tech & Data in Retail

As January comes to a close and we put NRF’s BIG Show behind us, it has never been more clear that 2016 is in full swing. But let’s not forget everything that we’ve learned over the past year. 2015 was a big year for retail, which is why the team, here at ShopperTrak, rounded up...


Video: Johnston & Murphy Testimonial

Founded in 1850, Johnston & Murphy is a luxury American shoe brand that is known for its superior service and quality. In this video, the company’s Executive Vice President of Retail and eCommerce, Danny Ewoldsen, shares how the adoption of ShopperTrak’s People Counting & Conversion solution led to a 10% increase in conversion, as well...


Key Takeaways from NRF Retail’s 2016 BIG Show

Last week, the ShopperTrak team set out for New York to meet with fellow retail enthusiasts and launch our new Advanced Analytics platform at Retail’s BIG Show #NRF16. After several days of great keynotes and sessions, retailer meet-ups, and walking the expo hall, we’ve put together our top takeaways from this year’s show: The age...


Introducing ShopperTrak’s Advanced Analytics Platform

Today, ShopperTrak announced the launch of our Advanced Analytics platform at NRF’s “Big Show.” Advanced Analytics seamlessly combines powerful sets of data – both internal and external – into one, easily accessible platform that enables retailers and mall owners/operators to gain unparalleled levels of insight. Advanced Analytics – which possesses key features including data visualization...

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