Professional Services Archives - ShopperTrak
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article
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Waiting in Lines and the Impact on Your Bottom Line

Estimates indicate that Americans spend roughly 37 billion hours per year waiting in lines. And, the average consumer can spend up to two years waiting in lines! Recently, the TSA has made headlines with horror stories, in which travelers waited, trapped in seemingly endless security lines. The results: missed flights, overnights at the airport, a very public...

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How Lucky Brand Leveraged ShopperTrak Academy to Improve Store Performance

Many retailers who leverage traffic data face the challenge of training their field team on how to use and apply the data in their stores. Traffic data is a critical part of understanding how well a store is performing, and gives retailers actionable insight into where they can make improvements to enhance the overall customer...

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Retail Q & A: Loyalty Programs

In this interview, Kevin Kearns, ShopperTrak’s Chief Revenue Officer, offers his take on the efficacy of modern retail loyalty programs. What do you see as the top customer loyalty trend emerging this year? I think retailers are realizing the importance of diversifying their techniques to drive loyalty. In this increasingly competitive environment, cost-cutting and discounts...

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Why the In-Store Experience Still Matters

Think back to ten years ago. If you knew then how e-commerce would impact your business today, would you have as many store locations as you do now? Would your spaces be as big? Our friends at Bain & Company asked us this very question. Within moments, we felt reassured in our belief that, despite...

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Retail Scheduling 101

When developing your store schedule, it’s easy to get lost in managing both payroll spend and associate hours. One key point I’ve stressed in previous posts, and throughout my professional career, is to mind the balance between associates and shoppers. This means you should avoid cutting payroll as a way to save money. While cutting...

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Retail Traffic Adds Context to Performance Evaluations

The end of the holiday season means more than just store cleanup and clearance sales – it marks the beginning of the annual ritual of store team performance evaluations. Throughout my retail career – from stock person to store manager and beyond – it was a time to reflect on the year, review individual and...

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Mid-Week Schedule Changes are a Losing Strategy

When it comes to providing the right level of customer service within their physical stores, retailers find themselves in a dilemma. Economic uncertainty, coupled with the changing retail landscape, have made it more difficult than ever to predict shopping trends, in-store traffic and subsequent sales revenues. As a result, retailers have become even more risk...

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Applying Retail Analytics, Essential Steps

Retailers and mall owners juggle a variety of data sets to assess store operations, marketing efforts and customer behaviors, but, for many, it remains a challenge to act on the very insights that are outlined in different reports. In this new video, ShopperTrak’s VP of Professional Services, Kristin Kranias, discusses using traffic data as the...

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Scheduling Associates to Traffic

While many consumers have yet to think about their holiday shopping, retailers have already estimated holiday hiring numbers, projected hours, and begun recruiting efforts. As retailers are checking items off of their holiday list and new staff members take the floor, it’s key that managers understand how to best leverage the additional support. And how...

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Before Scheduling Your Retail Staff, Consider These 4 Factors

As back-to-school shopping comes to a close, retailers should anticipate a shift in traffic trends. Often times, this includes a reduction in staff hours. Before doing so however, remember that Labor Day falls a week later this year than it did in 2014 — week 32 of the NRF calendar versus week 31 – offering...

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