Technology Archives - ShopperTrak
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article
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Dynamic Facebook Ads, Retailers’ Newest Friend

In case you haven’t heard, Facebook recently launched dynamic ads for retail — a digital advertising platform aimed to drive physical store sales. By utilizing Facebook’s abundance of information about their users, Facebook ads pair a nearby store location with a picture of a product relevant to each Facebook user. Facebook’s choice to create these ads...

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Omnichannel And The Importance Of Leveraging Technology

The term “omnichannel” emerged and was promptly adopted by individuals across the retail landscape – organization leaders, influencers, reporters, and beyond. At this point, however, the word has no place in the industry. Why? Because shopping is a singular experience with various touchpoints. Your customers, in all honesty, don’t care about the concept of omnichannel...

by Adan Pope on 9-2-16 in Technology
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Leveraging Interior Analytics in Retail

How shopper data shapes the in-store experience Q: What is a common misconception about the use of interior analytics in a retail operation? A: Historically, there have been questions of viability and reliability of certain location-based technologies and retailers have struggled to determine a significant ROI. I think one big misconception regarding interior analytics is...

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Technology and the Store of the Future

The rapid advancement of technology, with its inherent connectivity, has dramatically affected individual behavior. One of the instances in which this shift is most evident is in retail. Today, a shopper interacts with a brand in the store and at home, via social media, on his or her mobile phone, and through a store associate....

by Adan Pope on 8-3-16 in Technology
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A Smart Retail IoT Strategy is Both Possible and Necessary

The following article was originally published in Retail Info Systems News  on July 08, 2016. The proliferation of mobile technologies combined with widespread Internet access has rapidly altered just about every aspect of our lives. Now, the Internet of Things (IoT) promises an even greater revolution. Some applications – such as smart cities that use...

by Adan Pope on 7-13-16 in Technology
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The Future of Mobile Payments: Are They Here to Stay?

Will credit cards soon meet the fate of the personal check, becoming a thing of the past? Though mobile payments (m-payments) have undeniable consumer appeal and their predominance seems inevitable in this era of rapid technological advancement, retailers have been slow to adopt the necessary platforms that support m-payments. In fact, according to Planet Retail,...

by Kevin Kearns on 5-25-16 in Technology
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Risking Retail Irrelevancy: The Importance of Omnichannel

In Innovative Retail Technologies’ annual special report, “Omni-Channel Retailing,” Brian Kilcourse and Paula Rosenblum penned the article, “Omni-Channel: Taking Time, Money, Commitment, and Technology.” Kilcourse and Rosenblum, of Retail Systems Research, draw on industry research as well as their own retailer survey results to paint a picture of the state of omnichannel retailing in 2016....

by Kevin Kearns on 4-15-16 in Technology
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Programmatic Commerce, Retail’s Next Frontier

As a retail professional, there’s no doubt that you’re challenged to wrap your head around new concepts that take the industry by storm every couple of years – by now, you’re probably an old pro at speaking on ‘omnichannel experiences’ and the ‘Internet of Things.’ Now, according to Forbes, it’s time to get acquainted with...

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The Connected Shopper

A journey through a shopper’s experience using in-store Wi-Fi When shoppers connect to your Wi-Fi, it’s important for you to connect with them, as well. Opening up your Wi-Fi network builds loyalty, improves sales, and delivers demographic and consumer behavior data that might not otherwise be captured. Picture yourself as a shopper: You are in...

by Kevin Kearns on 1-20-16 in Technology
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Introducing ShopperTrak’s Advanced Analytics Platform

Today, ShopperTrak announced the launch of our Advanced Analytics platform at NRF’s “Big Show.” Advanced Analytics seamlessly combines powerful sets of data – both internal and external – into one, easily accessible platform that enables retailers and mall owners/operators to gain unparalleled levels of insight. Advanced Analytics – which possesses key features including data visualization...

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