Technology Archives - ShopperTrak
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3 Savvy IoT Strategies for Retailers in 2017 and Beyond

Juniper Research forecasts that merchants will spend $2.5 billion on IoT technologies by 2020. In fact, many brands are already leveraging IoT strategies for retailers that allow them to better understand consumer behavior and optimize the in-store experience. As the number of available connected technologies increases, so too does the number of new opportunities for...

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Consumer Behavior Analysis Improves In-Store Operations

For its 5th consecutive year,  Retail TouchPoints recently published its annual Technology Preview, which features exclusive predictions from 15 top retail executives. We’re happy to report that Nick Nick Pompa, ShopperTrak’s General Manager, was selected as one of the 15 executives. Check out his prediction (below) on how retailers can leverage technology to better understand consumer behavior...

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Review: In-Store Analytics at NRF 2017

While ShopperTrak has attended NRF’s Big Show for many years, NRF 2017 was notably different for us. Following our acquisition by Tyco and the integration of our brand to form the traffic insights business under Tyco Retail Solutions, we were proud to exhibit in this year’s show as part of the Tyco Retail Solutions booth....

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Small Business, Big Advantage: Technology and Vendor Relationships

While it is understandable for small and medium-sized (SMB) retail businesses to feel overwhelmed by their large-scale competitors, especially when comparing cash flow, they, in fact, possess clear competitive advantages. Technology can be a catalyst for capitalizing on these advantages, and when implemented properly via solid vendor relationships, it allows SMBs to surpass competitive businesses,...

by Bill McCarthy on 1-5-17 in Technology
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Dynamic Facebook Ads, Retailers’ Newest Friend

In case you haven’t heard, Facebook recently launched dynamic ads for retail — a digital advertising platform that aims to drive physical store sales. By utilizing Facebook’s abundance of information about its users, these new Facebook ads pair a nearby store location with a picture of a product that is relevant to each Facebook user. Facebook’s...

by Bill McCarthy on 12-9-16 in Technology
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Omnichannel And The Importance Of Leveraging Technology

The term “omnichannel” emerged and was promptly adopted by individuals across the retail landscape – organization leaders, influencers, reporters, and beyond. At this point, however, the word has no place in the industry. Why? Because shopping is a singular experience with various touchpoints. Your customers, in all honesty, don’t care about the concept of omnichannel...

by Adan Pope on 9-2-16 in Technology
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Leveraging Interior Analytics in Retail

How shopper data shapes the in-store experience Q: What is a common misconception about the use of interior analytics in a retail operation? A: Historically, there have been questions of viability and reliability of certain location-based technologies and retailers have struggled to determine a significant ROI. I think one big misconception regarding interior analytics is...

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Technology and the Store of the Future

The rapid advancement of technology, with its inherent connectivity, has dramatically affected individual behavior. One of the instances in which this shift is most evident is in retail. Today, a shopper interacts with a brand in the store and at home, via social media, on his or her mobile phone, and through a store associate....

by Adan Pope on 8-3-16 in Technology
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A Smart Retail IoT Strategy is Both Possible and Necessary

The following article was originally published in Retail Info Systems News  on July 08, 2016. The proliferation of mobile technologies combined with widespread Internet access has rapidly altered just about every aspect of our lives. Now, the Internet of Things (IoT) promises an even greater revolution. Some applications – such as smart cities that use...

by Adan Pope on 7-13-16 in Technology
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The Future of Mobile Payments: Are They Here to Stay?

Will credit cards soon meet the fate of the personal check, becoming a thing of the past? Though mobile payments (m-payments) have undeniable consumer appeal and their predominance seems inevitable in this era of rapid technological advancement, retailers have been slow to adopt the necessary platforms that support m-payments. In fact, according to Planet Retail,...

by Kevin Kearns on 5-25-16 in Technology
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