About ShopperTrak

Since 1993, ShopperTrak has been helping retailers, malls and entertainment venues around the globe learn who is coming in their doors, where they’re going, and how to make the most of that information.

Our solutions increase trafficconversion rates and transaction size. In short, we are in the business of improving effectiveness and profitability.

ShopperTrak by the numbers

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20 billion shopper visits counted annually

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70,000 devices managed in over 90 countries and territories

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1,000 customers worldwide

 

Constant innovation, global reach and benchmarking set us apart

ShopperTrak invented the business of counting analytics and continues to stay at the forefront of the industry. We keep adding technology, capabilities and expertise that help us accurately understand consumer behavior throughout the entire shopping lifecycle.

With our global reach, clients can gain insights from all their locations, no matter where they are in the world. Multiple currencies and languages are not issues.

Plus, our market leadership and vast network allow clients to benchmark their data against thousands of other businesses: we compare data at the zip code, local, regional, and national levels.

Our process: Synthesize. Simplify. Analyze. Recommend.

We never just dump massive amounts of data on our clients and expect them to make the most of it. Every ShopperTrak client has a dedicated engagement manager who works closely with the business to understand its objectives.  From there, they generate valuable insights that enable the client to make more informed marketing, operations, staffing and development decisions.

Our powerful, flexible business intelligence tool makes it simple for everyone from corporate executives to store-level associates to access the data they need to excel.