Today’s modern shopper is no longer just purchasing a product, but demanding an experience. Highly-informed consumers are looking for more information and a customized experience during their shopping journey.
Retailers and mall owners need a Customer Engagement solution to provide opportunities to digitally engage with shoppers across the path-to-purchase. With emerging mobile and Wi-Fi technologies, retailers can provide local store information and personalized content before a visit and then a customized experience once in-store. Earning greater engagement and awareness, retailers will earn loyalty, convert behaviors into revenue, and grow market share.