Press Release: Black Friday 2011 Sets New Retail Sales Record
Retailers can breathe a sigh of relief. The holiday shopping season started strong, with bigger crowds spending more dollars than ever before.
Posted 11.26.2011
News / Resources
Executing a Sharp Store Strategy without Sharp Discounts
New data show sales this holiday season will increase, but the number of stores each person visits per outing will decline. Shoppers visited on average 3.1 stores per trip this year, down from four to five before the 2008 recession. The loss of foot traffic is due, in part, to the nation’s economic struggles along with a new age of purpose-driven, research-based shopping.
Posted 11.23.2011
ShopperTrak Identifies Top 10 Best Days to Shop This Holiday Season
When it comes to holiday shopping this year — good things will come to those who wait — as long as they don’t wait too long. That’s because the days with the fewest shoppers and deepest discounts will occur after the Thanksgiving holiday and its famous “Black Friday.”
Posted 11.14.2011
Playing in Traffic: An Introduction
Today, we are announcing a new blog post called Playing in Traffic. After many years of intense involvement with hundreds of clients, there are many stories of success and failure that I would like to share. These, along with the latest traffic topics of the day, will become an open forum to discuss consumer behavior, traffic trends and general information around the latest in traffic management.
Posted 11.14.2011
Getting Buy-In: How a Field Communication Strategy Builds Traffic Management ROI
Implementing a traffic management program involves more than simply installing equipment, linking to a network and reaping the rewards of intelligent business metrics. A well-planned and well-executed field communication strategy can help field personnel understand the program, its objectives, and how this new business intelligence can: increase labor efficiency, improve conversion rates and deliver bottom line success to the company and its local operations. Overcoming hurdles in the field is essential to garnering optimal ROI from a traffic management system, and a clearly articulated communication plan helps align an organization’s efforts, from headquarters to the selling floor.
Posted 11.11.2011