The emergence of online and mobile shopping is compelling retailers to better manage the experience in-store, where the workforce plays a crucial role. Understanding customers to adapt to their needs and expectations requires effort and investments to be made. But these can be futile without actionable information to measure success. That’s where analysing shopper traffic data helps create the best shopping experience in the most effective manner.
The concept of counting customers in and out of malls is not a new one, but some systems now lack the accuracy necessary to deliver the intelligence to help malls make more informed decisions. Using a Case-Study based on a real Shopping Mall, Nick Gowens, Business Development Manager, EMEA addresses key insights on upgrading your mall traffic system.
Join ShopperTrak’s Business Development Manager for the EMEA region, Nick Gowens, as he gives a 15-minute webinar discussing best practices Mall Developers and Owners use to guide strategic decisions through mall traffic analytics.
ShopperTrak, the world’s largest counter and analyser of retail foot traffic, announced today the acquisition of RapidBlue Solutions Oy, a leading European provider of retail data and analytics.
New technologies to support omni-channel retailing and increase sales are under the spotlight in Europe.