The emergence of online and mobile shopping is compelling retailers to better manage the experience in-store, where the workforce plays a crucial role. Understanding customers to adapt to their needs and expectations requires effort and investments to be made. But these can be futile without actionable information to measure success. That’s where analysing shopper traffic data helps create the best shopping experience in the most effective manner.
The concept of counting customers in and out of malls is not a new one, but some systems now lack the accuracy necessary to deliver the intelligence to help malls make more informed decisions. Using a Case-Study based on a real Shopping Mall, Nick Gowens, Business Development Manager, EMEA addresses key insights on upgrading your mall traffic system.
Join ShopperTrak’s Business Development Manager for the EMEA region, Nick Gowens, as he gives a 15-minute webinar discussing best practices Mall Developers and Owners use to guide strategic decisions through mall traffic analytics.
Just as online retailers benefit from real-time feedback, analysing traffic to brick-and-mortar stores is essential in helping develop successful marketing campaigns. Foot traffic metrics can set the base to tracking promotional effectiveness as well as indicating the level of success in driving traffic and in-store conversion.
The evolving retail landscape is driving the need to gather timely information and put the mechanisms in place that will help achieve a competitive advantage. Are you using shopper traffic to its full potential?