Implementing a traffic management program involves more than simply installing equipment, linking to a network and reaping the rewards of intelligent business metrics. A well-planned and well-executed field communication strategy can help field personnel understand the program, its objectives, and how this new business intelligence can: increase labor efficiency, improve conversion rates and deliver bottom line success to the company and its local operations. Overcoming hurdles in the field is essential to garnering optimal ROI from a traffic management system, and a clearly articulated communication plan helps align an organization’s efforts, from headquarters to the selling floor.
Posted 11.11.2011
The top line. Power Hours are the peak selling times that occur during a week, generating the heaviest amount of store traffic and sales opportunities. It is critical for retailers to know when these peak hours are likely to occur so that stores can be prepared and properly staffed. Traffic information serves as the key barometer in helping determine appropriate staffing levels -- not simply the number of associates present, but also the skill sets necessary to optimize sales in the busiest areas of the store. The negative impacts of not having a clear picture of Power Hours can be both immediate and long-term: missed sales during peak periods, and dissatisfied customers who may decide not to return due to long lines and poor service.
Posted 10.14.2011
Know more, grow more: the realities of retail growth. Retail growth is essentially the result of increasing the frequency and size of transactions each year. It can be achieved by implementing one of several different strategies. Traditional transaction growth strategies include: building more locations, expanding existing stores, or concentrating marketing activities to drive traffic. Each technique's success is measured on the sales result. The challenge with these growth strategies is that they do not fully leverage or measure against existing investments: How are you capitalizing on the potential customers who have already walked through the door to drive sales growth?
Posted 08.31.2011
Using traffic monitoring to improve labor management and drive bottom line results. Effective labor management starts with accurate shopper traffic monitoring. Ensuring the proper amount of labor, skill sets required and tasks to be performed during specific times throughout a day can have a profound impact on the success or failure of an individual location. When considered across all stores in a chain, understanding the amount and type of labor needed to optimize both customer experience and margins can greatly influence the bottom line.
Posted 08.23.2011
Stop Guessing. Start Knowing. Leading retailers use accurate, timely foot traffic counts as part of their business intelligence to improve organizational performance. Over the years, we’ve learned a lot from our customers, including the many ways that they use traffic information to improve customer experience and optimize operations.
Posted 08.15.2011