Now Measure Your Traffic Dynamics and Service Levels in a Key Store Area.
The Power of Counting Fitting Room Traffic
In today’s marketplace, clothing retailers know that the likelihood of a sale increases enormously if the customer tries on a selection. InsideTrakTM Fitting Room is the first traffic measurement system to enable the retailer to discreetly measure customer and employee activity in the fitting area. Measuring fitting room utilization and employee involvement allows retailer to improve the fitting room experience and ultimately improve store conversion rate.
How It Works
Employees are outfitted with thin, active RFID tags that are placed on lanyards or behind employee nametags. InsideTrak is positioned above each entrance or pass-through area so that when a tagged employee moves through the coverage zone, their unique ID tag sends out a transmission that distinguishes them from other people/customers.
InsideTrakTM Report
With this Fitting Room vs. Store Traffic Report, retailers can see at a glance what percentage of their Store Traffic is visiting the fitting room, the number of employee visits per day and the impact that these visit had on sales, conversion rate, and average transaction size. With the full report suite, retailers know by hour which employees pass through the fitting room area most frequently and which have the greatest impact upon conversion.
