iPhone 4 Introduction Boosts Segment Foot Traffic 7.7 Percent June 24 – 26
ShopperTrak Reports Net Traffic Gain of 20.2 Percent for June 24 ‘Kick Off’ Day
CHICAGO, IL, July 1, 2010 – ShopperTrak’s Retail Traffic Index™ (SRTI) today reported that the recent introduction of Apple’s iPhone 4 boosted total U.S. foot traffic 7.7 percent in the Wireless & Electronic segment during the first three days (Thursday June 24 – Saturday June 26) of the launch. ShopperTrak also reported that retail traffic during the initial launch of the product on Thursday increased traffic a staggering 20.2 percent.
For the four weeks prior to the June 24 – 26 introductory period, ShopperTrak’s SRTI data from the Wireless & Electronic segment showed an average loss of 3.1 percent compared to the same four weeks in 2009. During the iPhone launch, segment traffic posted an increase of 4.6 percent compared to the same three-day period last year, equaling a net gain of 7.7 percent.
Breaking out June 24 – the initial launch day – ShopperTrak’s Wireless & Electronic segment data showed an average decline of 5.2 percent for the same day in the four weeks leading up to the iPhone 4 launch as compared to 2009. However, June 24, 2010 showed a 15.0 percent gain over last year for a net gain of 20.2 percent compared to the previous four Thursdays.
“Major product launches like the iPhone 4 and recently the iPad equal sales and traffic gold for the retail industry as consumers are consistently vying to own the latest and greatest technology on the market,” said Bill Martin, co-founder of ShopperTrak. “These much hyped product launches not only boost segmented performance, but allow smart retailers the opportunity to cross-sell various items to a captive audience, driving overall store and retail industry spending and traffic.”
Separately, ShopperTrak’s National Retail Sales Estimate reported GAFO sales for the week ending June 26 as compared to the same period last year increased a strong 6.3 percent, while sales declined 8.0 percent versus the previous week ending June 19.
For ShopperTrak’s weekly 2010 sales and traffic analysis, please visit ShopperTrak’s Website, www.shoppertrak.com.
Developed by ShopperTrak, the NRSE provides a nationwide benchmark of retail sales. It is derived from the U.S. Commerce Department's GAFO (general merchandise, apparel, furniture, sporting goods, electronics, hobby, books and other related store sales) statistic, as well as ShopperTrak's proprietary industry intelligence on shopper movement and sales statistics. This gives retailers, investors and policy makers the most accurate and timely information on consumer trends available today.
A privately held entity, ShopperTrak leverages 20 years of retail expertise to be the industry's authority for information and analysis of the movement of shoppers in retail environments. ShopperTrak's cutting-edge shopper tracking products and indices offer retail intelligence solutions that enable companies to better understand retail trends and the impact of store and staff performance on company revenues. With more than 50,000 units installed in the world's best known retail outlets and malls, the company's solutions also provide a proven means for retailers to gauge labor efficiencies, advertising and marketing efforts, store design and remodeling programs, merchandise changes, associate training programs, and other budget-intensive strategic initiatives. For more information visit http://www.shoppertrak.com.
