Bill Martin is co-founder of ShopperTrak and directs the company's sales group. The company's innovative retail traffic solutions provide market leaders in the retail, gaming, hospitality and financial industries with the most advanced set of specialized business information tools available today.

Mr. Martin held the position of chief executive officer of ShopperTrak RCT from 2001 to 2003 and was co-chief executive officer of ShopperTrak from 1995 until the company merged with RCT Systems in 2001. Additionally, he has held the position of president at PowerCart America, a company that serves the retail industry by providing mobile checkout stands to support wireless point of sales equipment. Mr. Martin also currently serves as president and sits on the board of 308 Castle, a retail packaging and shipping company. He has held that position for the past 12 years. Previously, Mr. Martin held a number of management positions with Lanier Business Products from 1978 to 1991.

He was inducted into the Hall of Fame of the International Who's Who of Professionals in 1999.