Retailer Leverages Traffic Data to Better Serve Customers
Media

ShopperTrak is the leading global provider of location-based analytics, offering insights into consumer behavior to improve profitability and effectiveness.

April 21, 2015

ShopperTrak Solutions Generate Actionable Insights for Billabong

Retailer leverages traffic data to better accommodate customers and maximize conversion

 

CHICAGO – April 21, 2015Since teaming with ShopperTrak, the leading global provider of consumer insights and location-based analytics, Billabong has leveraged actionable shopper insights to better serve customers and maximize conversion rates.

 

Through the use of ShopperTrak’s perimeter analytics in 30 U.S. retail locations, the Australian-based surf, snow and skatewear retailer is able to constantly analyze store performance and respond appropriately to business needs. Data is used to evaluate and better optimize staffing and in-store promotional efforts, enabling the retailer to quickly adapt to customer needs and further enhance the shopping experience.

 

“We’re honored to provide actionable retail insights for an established, iconic brand, such as Billabong,” said Kevin Kearns, ShopperTrak’s chief revenue officer. “Brick-and-mortar is a key component to a brand’s health, and we appreciate the opportunity to support their continued focus on customer service.”

 

ShopperTrak’s solutions were deployed nearly 14 months ago and will play an integral part as Billabong places a greater emphasis on its brick-and-mortar presence in North America, its largest selling market, in 2015.

 

To learn more about ShopperTrak’s solutions, including perimeter analytics, please visit http://www.shoppertrak.com/solutions/.

About ShopperTrak

ShopperTrak is the leading global provider of location-based analytics, offering insights into consumer behavior to improve profitability and effectiveness. Through the use of analytics, ShopperTrak enables clients to better understand their customers, enhance the shopping experience, and ultimately increase traffic, conversion and transaction size.

ShopperTrak is now part of Tyco Retail Solutions, the leader in retail performance and security solutions. Find out more at http://www.shoppertrak.com.

Press Inquires

United States Media Relations

Jennifer Braner, ShopperTrak

jbraner@shoppertrak.com
+1.312.676.8342

Europe & Middle East Relations

Sarah Cole

Sarah.cole@fieldworksmarketing.co.uk
0044 (0)1892 786917

Tyco Retail Solutions

Anne Lines, Matter Communications

TRS@matternow.com
978.518.4512

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