Verizon Selects ShopperTrak to Enhance Shopper Experience
Media

ShopperTrak is the leading global provider of location-based analytics, offering insights into consumer behavior to improve profitability and effectiveness.

April 15, 2015

ShopperTrak Teams Up with Verizon Wireless to Evaluate In-Store Data and Enhance Shoppers’ Overall Experience

CHICAGO – April 15, 2015 ShopperTrak, the leading global provider of consumer insights and location-based analytics, today announced its selection as the sole solution to measure in-store traffic for Verizon Wireless in their 1,700-plus retail locations.

 

ShopperTrak data will enable Verizon Wireless to better understand in-store traffic and make timely adjustments to critical practices including staffing and in-store promotions. The results will help analyze marketing and operational effectiveness and allow the retailer to better serve shoppers while enhancing the shopping experience.

 

“We are honored to be chosen as a provider of shopper insights for a brand as notable as Verizon Wireless,” said Kevin Kearns, ShopperTrak chief revenue officer. “This collaboration helps solidify our position as the leading provider of retail analytics and reinforces our commitment to delivering unparalleled insights that drive results.”

 

For more information about ShopperTrak’s retail solutions, please visit: http://www.shoppertrak.com/solutions/

About ShopperTrak

ShopperTrak is the leading global provider of location-based analytics, offering insights into consumer behavior to improve profitability and effectiveness. Through the use of analytics, ShopperTrak enables clients to better understand their customers, enhance the shopping experience, and ultimately increase traffic, conversion and transaction size.

ShopperTrak is now part of Tyco Retail Solutions, the leader in retail performance and security solutions. Find out more at http://www.shoppertrak.com.

Press Inquires

United States Media Relations

Jennifer Braner, ShopperTrak

jbraner@shoppertrak.com
+1.312.676.8342

Europe & Middle East Relations

Nikki Scrivener, Fourth Day Public Relations

nikki@fourthday.co.uk
+44.0.20.7403.4411

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