New Rules of Customer Engagement

New Rules of Customer Engagement in a Disrupted Landscape


The disruptive forces that are shifting the path-to-purchase are also creating powerful engagement options for retailers, providing new ways to interact with consumers and gain insight into their wants and needs.

As a retailer, how can you build a consumer engagement plan that is broad and sophisticated enough to leverage all the digital tools available to shoppers? How do you make your brand an interactive and welcome presence throughout the customer journey?

In this webinar, Kevin Kearns, ShopperTrak Chief Revenue Officer, and Joe Skorupa, Editor-in-Chief at RIS News will discuss how retailers can engage customers at every step on the path-to-purchase.

A few of the things you’ll learn during the session include how to:

• Create compelling at-home browsing and shopping experiences
• Use mobile technology to create a hybrid and highly engaging in-store/digital customer experience
• Leverage emerging technologies to get a holistic view of customers, across both digital and in-store shopping environments

Join the webinar on Tuesday, August 18 at 1:00 p.m. CST by clicking here to register.

Read more posts by Kevin Kearns

Kevin Kearns is the Chief Revenue Officer at ShopperTrak, where he oversees the professional services and marketing department, as well as the global sales and sales operations teams. He previously served as the Chief Sales Officer, where he was responsible for leading global sales and customer service operating in over 90 countries.

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