ShopperTrak, the world’s largest counter and analyzer of retail foot traffic, has formed a global business unit to address the unique needs of shopping mall developers and center owners. Todd Starcevich, ShopperTrak’s chief executive officer of Europe and the Middle East, will return to the company’s corporate headquarters in Chicago to lead this team. The new business unit will be responsible for deploying the full suite of ShopperTrak services – shopper counting and analytics, real-time data, mobile access, interior analytics, fully managed support and reporting services – to create products and platforms customized to the needs of the shopping mall business.
ShopperTrak reports that the National Retail Sales Estimate (NRSE®) declined for the week ending May 18, 2013 compared to the previous week ending May 11, 2013. On a year over year basis, the NRSE was up compared to the same week in 2012.
ShopperTrak reports that the National Retail Sales Estimate (NRSE®) increased for the week ending May 11, 2013 compared to the previous week ending May 4, 2013. On a year over year basis, the NRSE was up compared to the same week in 2012.
Join ShopperTrak’s Founder, Bill Martin, and George Aspland, Director of Product Strategy, for a presentation on how retailers are increasing in-store revenue by using interior analytics technologies, such as video analytics and Bluetooth counting.
An expected post-Easter decline in shopper activity was compounded by unseasonably cold weather last month. Retail foot traffic decreased 10.1 percent in April compared to March 2013, deviating from previous positive month-over-month retail traffic trends. Foot traffic for April 2013 decreased 0.4 percent compared to the same month in 2012.