Selecting the right people counting system and support team is critical to ensuring truly accurate, actionable data. Approach your people counting system with a holistic view; help minimize total cost of ownership and maximize returns by selecting the vendor with proven technology and industry-leading expertise in complete business solutions.
Benchmarking retail health requires an unmistakably holistic approach. Think of it in terms of the human body’s vital signs. Taken alone, key metrics—such as temperature, blood pressure, and body mass index—give clues to overall well-being but nowhere near the full story. Understanding the big picture requires more than isolated measurements; it requires knowledge of how each data point compares to a standard.
ShopperTrak’s Labor Optimization Model provides a system for maximizing the value of your labor using traffic. Upon implementation of a traffic program, a retailer is immediately able to establish baseline values for each location’s key performance indicators. From there, the retailer will realize that progression through the labor model correlates with incremental improvements in key performance indicators.
Adjust marketing or operations based on traffic & conversion data. When retailers begin using traffic, there are several important questions that need to be answered...
It is commonly known that data drives business. However, not everyone knows how to take data and turn it into results.