ShopperTrak Insights are comprised of unique multi-layered analytics and compelling actionable insights delivered via an easy-to-use, intuitive interface. These critical insights allow retailers to quickly, easily assess performance and identify where action needs to be taken to improve performance.
Since their introduction over two decades ago, in-store analytics have offered the promise of revealing powerful insights in a number of areas, from security and surveillance to online video and bricks and mortar retail.
Over the past few months, you’ve likely heard the term “Big Data” with some frequency. But what exactly does it mean? More importantly, what does it mean to retailers?
Selecting the right people counting system and support team is critical to ensuring truly accurate, actionable data. Approach your people counting system with a holistic view; help minimize total cost of ownership and maximize returns by selecting the vendor with proven technology and industry-leading expertise in complete business solutions.
Benchmarking retail health requires an unmistakably holistic approach. Think of it in terms of the human body’s vital signs. Taken alone, key metrics—such as temperature, blood pressure, and body mass index—give clues to overall well-being but nowhere near the full story. Understanding the big picture requires more than isolated measurements; it requires knowledge of how each data point compares to a standard.