You are invited to visit ShopperTrak’s booth (#2327) at the NRF Big Show in the Javits Center in New York City on January 16-17! ShopperTrak is pleased to welcome four partners who will demonstrate how ShopperTrak makes their products and services more valuable.
Posted 01.12.2012
I have had a chance to speak to several retailers over the past few weeks all who have asked about the dynamic of traffic down and sales up. There are several influences at play here and I will discuss the ShopperTrak view. The economy is still fragile; jobless rates and gasoline price are still high and have a downward pressure on traffic. While we have seen some improvements in some economic indicators, which should give shoppers the willingness to spend during the holiday season, there are still a lot of consumers forced to the sidelines...
Posted 12.14.2011
Despite continued economic malaise, consumers opened their wallets in November. Same-store sales for the month grew at a healthy pace, boosted in part by very strong Black Friday results. Broad discounts, earlier store openings and aggressive advertising drew crowds of customers to stores and online over Thanksgiving weekend. In this issue we take an in-depth look at November sales, Thanksgiving weekend and noteworthy retail innovations. The question remains: Will the spending continue into December?
Posted 12.08.2011
ShopperTrak founder Bill Martin announces 2011 Black Friday traffic and sales results, and has a few words to add about the upcoming holiday shopping season.
Posted 11.28.2011
New data show sales this holiday season will increase, but the number of stores each person visits per outing will decline. Shoppers visited on average 3.1 stores per trip this year, down from four to five before the 2008 recession. The loss of foot traffic is due, in part, to the nation’s economic struggles along with a new age of purpose-driven, research-based shopping.
Posted 11.23.2011