Retail insiders agree: in-store analytics provide fresh, critical insights about customer preferences. Every member of a retail company, from the CEO to the sales associate, must use this information to advance the ever-evolving store environment and improve customer experience.
Posted 06.12.2013
ShopperTrak has taken the mystery out of making decisions with increasing amounts of store performance data. The world’s largest counter and analyzer of foot traffic has released ShopperTrak Insights, an intelligent analytics reporting service.
Posted 06.04.2013
ShopperTrak, the world’s largest counter and analyzer of retail foot traffic, announced today the acquisition of RapidBlue Solutions Oy, a leading European provider of retail data and analytics.
Posted 06.02.2013
ShopperTrak, the world’s largest counter and analyzer of retail foot traffic, has formed a global business unit to address the unique needs of shopping mall developers and center owners. Todd Starcevich, ShopperTrak’s chief executive officer of Europe and the Middle East, will return to the company’s corporate headquarters in Chicago to lead this team. The new business unit will be responsible for deploying the full suite of ShopperTrak services – shopper counting and analytics, real-time data, mobile access, interior analytics, fully managed support and reporting services – to create products and platforms customized to the needs of the shopping mall business.
Posted 05.21.2013
Shopper activity will continue to improve intermittently through the first half of 2013, according to ShopperTrak, the world’s largest counter of retail foot traffic.
Posted 02.12.2013