Consumers spent a majority of last week recovering from “Black Weekend” holiday shopping. ShopperTrak – the world’s largest provider of retail shopper analytics – reported that for the week of Dec. 2 to Dec. 8, GAFO* brick-and-mortar retail sales decreased 2.9 percent compared to the same time last year. Last week’s retail shopper traffic decreased 21.6 percent compared to the same time period in 2012.
Black Friday shopping is no longer a one-day event. With the promise of getting more value for their hard-earned dollars, shoppers spent a little more money holiday shopping from Thanksgiving Day through “Black Sunday” (Nov. 28 – Dec. 1) than they did last year.
With the allure of deep discounts, “door-buster” promotions and extended store hours, shoppers visited more stores and spent more money across the days of Thanksgiving Day and Black Friday (Nov. 28 and 29) than they did last year.
ShopperTrak, the world’s leading provider of retail analytics and the industry’s most consistently accurate predictor of holiday sales and traffic, has expanded its forecasting dataset to include more stores and categories.
Today, ShopperTrak announced several enhancements to its foot-traffic counting and shopper analytics solution for shopping centers, which will provide mall owners/operators with new options for difficult-to-count locations, quicker installations and decreased start-up costs. The updates will also allow for deeper insights in a timelier manner to help mall owners capitalize on changing shopper behaviors.