ShopperTrak, the leading global provider of insights into shopper behavior and retail analytics, today introduced a new solution that integrates in-store (Interior) shopper behavior with the leading perimeter analytics through ShopperTrak Insights, delivering retailers with exceptional insight to drive revenue. This level of actionable information into sales has never before been available to retailers.
ShopperTrak, the leading global provider of insights into shopper behavior and retail analytics, today introduced ShopperTrak Real-Time Reporting, the industry’s first reporting tool to measure traffic and sales information real-time across a network of stores. Shopper data is refreshed as often as every 15 minutes, enabling retailers to quickly assess performance and immediately take action to adjust sales strategies to increase performance and conversion rates.
ShopperTrak, the leading global provider of insights into shopper behavior and retail analytics, today announced it has added four new capabilities to ShopperTrak Insights, an intelligent analytics reporting service for retailers around the world. The enhanced functionality includes single sign-on, multi-language, multi-currency, and marketing analysis, making retailers’ use of the solution the most effortless yet.
Despite the shortened holiday season and extreme weather in many areas of the country in the weeks leading up to Christmas, retailers finished the 2013 holiday shopping season with increased sales, according to ShopperTrak, the leading global provider of insights into shopper behavior and retail analytics.
Last week was the last chance for procrastinators to finish last-minute holiday shopping, but the weather prevented many from getting to the stores. ShopperTrak – the world’s largest counter and analyzer of retail shopper traffic – reported that for the week of Dec. 16 to Dec. 22, GAFO* in-store retail sales decreased by 3.1 percent from the same week last year. Retail brick-and-mortar shopper traffic decreased by 21.2 percent compared to the same time period in 2012.