ShopperTrak Creates Global Shopping Mall Business Unit
ShopperTrak, the world’s largest counter and analyzer of retail foot traffic, has formed a global business unit to address the unique needs of shopping mall developers and center owners. Todd Starcevich, ShopperTrak’s chief executive officer of Europe and the Middle East, will return to the company’s corporate headquarters in Chicago to lead this team. The new business unit will be responsible for deploying the full suite of ShopperTrak services – shopper counting and analytics, real-time data, mobile access, interior analytics, fully managed support and reporting services – to create products and platforms customized to the needs of the shopping mall business.
Posted 05.21.2013