ShopperTrak — the world’s largest provider of retail and mall foot-traffic counting services — today announced new features in its global Managed Service product, which gives retailers secure and anonymous daily foot-traffic data. Managed Service now includes real-time data accessibility, the ability to install in more counting locations and single site connectivity.
Today ShopperTrak announced the beta release of its new Energy Management System. The Energy Management System is designed to lower heating and cooling (HVAC) costs by up to twenty percent or more using predictive and real time traffic.
A mobile application, available today from ShopperTrak in the iTunes store, now gives ShopperTrak customers access to their store sales and foot-traffic data from any iOS device. The same application also offers free weekly foot-traffic reports for five major U.S. markets for non-ShopperTrak customers.
Despite continued economic uncertainty, holiday shoppers bought more this year than last, giving retailers two holiday seasons with year-over-year sales increases in a row.
Retailers got a last minute holiday gift this year. Late holiday shoppers — both in the week leading up to Christmas and on the day after — boosted sales and made clear this year’s holiday season will likely outpace the same period last year.