CHICAGO, Ill. — April 20, 2012 — The U.S. Department of Commerce recently awarded ShopperTrak — the world’s largest provider of people counting products for retailers and malls — the Export Achievement Certificate for its expansion efforts in Latin America.
“Last year, ShopperTrak increased their global workforce by 24 percent due to the growth in international operations,” said Francisco Sánchez, Under Secretary of Commerce for International Trade. “They are truly an example of a small business that is growing by ensuring their products and services are available in the global marketplace.”
The Export Achievement Certificate recognizes small and medium-sized U.S. enterprises that have successfully entered the international marketplace or a new market. In selecting ShopperTrak, officials pointed to the company’s successful expansion into Brazil. ShopperTrak currently counts billions of shoppers in 74 countries for more than 500 customers.
“We are excited about our global growth initiatives and thrilled to receive this recognition,” said Ed Marcheselli, ShopperTrak Chief Marketing Officer. “Our company provides people counting data and analyses to help retailers all over the world better understand their customers and improve profitability. The Department of Commerce played an instrumental role in providing key introductions, partner reviews and guidance to help us build meaningful relationships in several new South American countries.”
ShopperTrak is a retail technology company that anonymously counts people, analyzes data and identifies opportunities to increase revenue for retailers, mall developers and entertainment venues. Founded in 1995, ShopperTrak counts billions of shoppers annually in more than 45,000 locations across 74 countries. The Chicago-based company has more than 200 employees with offices in Watlington, England; Dubai, United Arab Emirates; and Shenzhen, China. Find out more at www.shoppertrak.com.
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