CHICAGO - October 4, 2006 - ShopperTrak RCT Corp., the world's premier provider of pedestrian traffic counting services and related business intelligence, today revealed its predictions for the top 10 shopping days of the upcoming holiday season.

Based on proprietary forecasting methodology and a study of historical traffic data, the predictions reflect ShopperTrak's experience in monitoring holiday traffic levels for 17 seasons. "We have seen some repetition in shopping patterns through the years," noted Jim Martin, the company's vice president of information products. "Retailers know that it makes a difference when there's that extra shopping week after Thanksgiving, and when Christmas falls on or near a weekend."

Because Christmas occurs on a Monday this year, ShopperTrak is forecasting that "Super Saturday," or Saturday, Dec. 23, will be the season's single biggest traffic day. "We are seeing consumers delaying gift purchases until later in December, probably in hopes of getting that last-minute discount," said Martin. "In effect there's an extra shopping weekend this year, with Dec. 23 and 24 both viable days for buyers who've procrastinated."

In recent years, Martin observed, Super Saturday has alternated with Black Friday - the day after Thanksgiving and unofficial kickoff of the holiday shopping period - for top spot as the heaviest traffic day. "Black Friday is always big news, as retailers and economists watch what consumers do and try to gauge the mood of the season," he said. "What ShopperTrak has noticed over the years is more shopping later in December, as gift buyers finally realize they can't wait any longer. Super Saturday can account for as much as 4% of the season's total traffic."

The full list of the top 10 traffic days, as forecasted by ShopperTrak, is as follows:

Rank	Day of Week	Date
1	Saturday	Dec. 23, 2006
2	Friday	Nov. 24, 2006
3	Saturday	Dec. 16, 2006
4	Friday	Dec. 22, 2006
5	Saturday	Dec. 9, 2006
6	Tuesday	Dec. 26, 2006
7	Thursday	Dec. 21, 2006
8	Saturday	Dec. 2, 2006
9	Saturday	Nov. 25, 2006
10	Wednesday	Dec. 20, 2006

Martin pointed out the position of Dec. 26 on the list and said that the first shopping day after Christmas can vary in importance from one year to the next. "Last year, Dec. 26 was on a Monday and benefited from most consumers having the day off. In 2006, with Dec. 26 on a Tuesday, it will still be busy but we're predicting lower traffic levels than we saw in 2005." Where the average holiday shopping day accounts for 2.7% of the season's traffic, Dec. 26 produces 3.7% of traffic or a 40% lift, he said.

ShopperTrak publishes the National Retail Traffic Index™ (NRTI) and the ShopperTrak Retail Traffic Index™ (SRTI), both of which show traffic for various retail segments either in actual or indexed form. Post-holiday 2005, the SRTI listed the following days as the top 10 traffic days of last year's holiday season:

Rank	Day of Week	Date
1	Friday	Nov. 25, 2005
2	Saturday	Dec. 17, 2005
3	Friday	Dec. 23, 2005
4	Monday	Dec. 26, 2005
5	Saturday	Dec. 10, 2005
6	Saturday	Nov. 26, 2005
7	Saturday	Dec. 3, 2005
8	Thursday	Dec. 22, 2005
9	Sunday	Dec. 18, 2005
10	Wednesday	Dec. 21, 2005

Martin speculated that the absence of Dec. 24, 2005, a Saturday, was due to shortened store hours that day and the fact that family and religious celebrations take precedence over shopping on Christmas Eve.

According to ShopperTrak, the top 10 shopping days of the season will account for 35 to 38% of all traffic during the holiday period.

The SRTI is generated from a carefully drawn sample of more than 45,000 retail and enclosed mall locations throughout the United States. The product is a set of six calculated indices for select segments of the retail industry that compare current week mall or store traffic to a baseline traffic figure from a fixed week on the NRF calendar. The SRTI is priced by individual segment.

A privately held entity, ShopperTrak leverages 20 years of retail expertise to be the industry's authority for information and analysis of the movement of shoppers in retail environments. ShopperTrak's cutting-edge shopper tracking products and indices offer retail intelligence solutions that enable companies to better understand retail trends and the impact of store and staff performance on company revenues. With more than 45,000 units installed in the world's best known retail outlets and malls, the company's solutions also provide a proven means for retailers to gauge labor efficiencies, advertising and marketing efforts, store design and remodeling programs, merchandise changes, associate training programs, and other budget-intensive strategic initiatives. For more information visit http://www.shoppertrak.com.

EDITOR'S NOTE: The data contained within this news release is the property of ShopperTrak RCT Corporation and may be reprinted, published or broadcast, provided proper credit is given to the National Retail Sales Estimate (NRSE), ShopperTrak Retail Traffic Index (SRTI) and ShopperTrak RCT Corporation as the supplier of the information. Please contact Aaron Martin at 312-943-9100 if you have any questions concerning the use of this data.