ShopperTrak Reports Retail Sales Rise 2.8 Percent for Month of February
Total U.S. Foot Traffic Increases 2.9 Percent for Same Period
CHICAGO – March 12, 2008 - ShopperTrak RCT Corporation’s National Retail Sales Estimate today reported that despite continued economic pressures and widespread talk of a recession, retail sales for the month of February increased 2.8 percent, while the company’s retail traffic index (SRTI) reported a 2.9 percent rise in total U.S. foot traffic for the month.
Traffic rose steadily throughout February, with each week posting an increase compared to the same week in 2007. The monthly traffic increase represents just the third such increase in the last 12 months which bodes well for retailers as it seems consumers are still responding well to both President’s and Valentine’s Day promotions.
ShopperTrak also reported retail sales posted a slight year-over-year February increase, continuing the 2008 trend of positive year-over-year sales, with nine out of ten possible weeks posting a rise so far this year.
"The monthly rise in traffic is relatively significant as retailers have essentially experienced a downward trend in traffic patterns over the last 14 months,” said Bill Martin, co-founder of ShopperTrak. “While the expected increase in gasoline prices next week and the continued slumping housing market means retailers aren’t out of the woods yet, we expect both traffic and sales to continue showing this strength through the Easter holiday as consumers shop for spring."
On a weekly comparison, sales for the week ending March 8 versus the same seven-day period last year rose 2.1 percent, while sales increased a solid 10.0 percent as compared to the previous week ending March 1 as shoppers began spending early for Easter.
Developed by ShopperTrak, the NRSE provides a nationwide benchmark of retail sales. It is derived from the U.S. Commerce Department's GAFO (general merchandise, apparel, furniture, sporting goods, electronics, hobby, books and other related store sales) statistic, as well as ShopperTrak proprietary industry intelligence on shopper movement and sales statistics.
The ShopperTrak Retail Traffic Index™ measures traffic across six separate retail segments including total U.S. retailing. Available as a database or in newsletter format, SRTI reports national and regional traffic trends in a rolling 16 month trend line.
A privately held entity, ShopperTrak leverages 20 years of retail expertise to be the industry's authority for information and analysis of the movement of shoppers in retail environments. ShopperTrak's cutting-edge shopper tracking products and indices offer retail intelligence solutions that enable companies to better understand retail trends and the impact of store and staff performance on company revenues. With more than 50,000 units installed in the world's best known retail outlets and malls, the company's solutions also provide a proven means for retailers to gauge labor efficiencies, advertising and marketing efforts, store design and remodeling programs, merchandise changes, associate training programs, and other budget-intensive strategic initiatives. For more information visit http://www.shoppertrak.com.
EDITOR'S NOTE: The data contained within this news release is the property of ShopperTrak RCT Corporation and may be reprinted, published or broadcast, provided proper credit is given to the National Retail Sales Estimate (NRSE), the ShopperTrak Retail Traffic Index and ShopperTrak RCT Corporation as the supplier of the information. Please contact Aaron Martin at 312-943-9100 if you have any questions concerning the use of this data.


