CHICAGO – May 12, 2008 - ShopperTrak RCT, the world’s leading provider of retail traffic intelligence solutions and services, today announced plans to launch the Market Mall Estimate™, the industry’s first product to estimate consumer shopper visits for markets, store categories and individual malls. Projected store visits will be available for such segments as apparel and accessories stores, electronics stores, etc. within individual malls and markets enabling competitive benchmarking across the industry for the first time.

Scheduled for launch later this year in the top U.S. retail markets, Market Mall Estimate™ will provide retailers with the most detailed data available for making new store real estate decisions, measuring the impact of marketing campaigns, comparing their traffic trends to trends of other stores within the same segment within the same mall, and other factors critical to determining company-wide performance. Market Mall Estimate™ reports include mall shopper traffic visits by segment within single or multiple markets and share of visits by retail segment.

ShopperTrak will preview Market Mall Estimate™ at the RECON 2008 ICSC Show in Las Vegas, May 18 – 21.

"Retailers that count traffic have a good understanding of their own stores’ traffic trends. However, reliable information about traffic in individual malls by store category will enable them to make even better decisions about where to place their next stores. In addition, Market Mall Estimate™ will allow retailers to better understand whether changes in store traffic and sales are due to such factors as the individual store management, the impact of marketing programs, corporate operations, or characteristics of the location,” said Bill Martin, co-founder of ShopperTrak RCT. “This ability to pinpoint the performance potential of a specific type of store in a specific mall or shopping center is entirely unprecedented. Retailers are already telling us it will be of great value to their future operations, he added"

Additional features of Market Mall Estimate™ will include:

• Segment specific shopper visit estimates that will allow for direct comparisons to other stores in the same segment
• Year-over-year comparisons enabling retailers to monitor yearly traffic trends.
• Client chain store shopper traffic overlays that directly compare store traffic trends to that of each market, mall or segment.

Market Mall Estimate™ provides accurate projection of traffic in malls, shopping centers and lifestyle centers by aggregating traffic from retail locations that ShopperTrak monitors within that market. The data projection technique has undergone extensive testing and benchmarking for accuracy. It was tested with several leading U.S. retail companies.

A privately held entity, ShopperTrak leverages 20 years of retail expertise to be the industry's authority for information and analysis of shopper traffic in retail environments. ShopperTrak's cutting-edge shopper tracking products and indices offer retail intelligence solutions that enable companies to better understand retail trends and the impact of store and staff performance on company revenues. With more than 50,000 units installed in the world's best known retail outlets and malls, the company's solutions also provide a proven means for retailers to gauge labor efficiencies, advertising and marketing efforts, store design and remodeling programs, merchandise changes, associate training programs, and other budget-intensive strategic initiatives.

To date, ShopperTrak now has more than 50,000 counting devices installed in 67 countries around the world. For more company information, please visit: www.shoppertrak.com

About ShopperTrak RCT Corporation
Chicago-based ShopperTrak RCT Corp., a privately held entity, is the world’s leading provider of traffic-based intelligence to the retail, gaming, hospitality and financial services industries. Its products and information reporting, including the Orbit counting system, the National Retail Sales Estimate™ (NRSE), the ShopperTrak Retail Traffic Index™ (SRTI), and other tools, give clients the data they need to make more effective business decisions. ShopperTrak operates seven offices in the United States and has international distribution in 43 countries around the globe. Reach us at (312) 529-5300 or at www.shoppertrak.com.