CHICAGO - September 18, 2007 - ShopperTrak RCT Corporation's National Retail Sales Estimate™ (NRSE) today revealed its predictions for the top 10 shopping days of the 2007 holiday shopping season.

Because the 2007 holiday season is the longest possible, with 32 calendar days between Thanksgiving and Christmas (as compared to 31 last year), ShopperTrak expects many consumers to shop very bi-modally, peaking early, then late in the shopping period, with a slight lull in between. That being said, ShopperTrak expects early shoppers to boost Black Friday sales (November 23) with procrastinating consumers driving retail sales gains the weekend directly preceding Christmas (December 21-23).

The full list of the top 10 sales days, as forecasted by ShopperTrak, is as follows:

"Throughout the year, consumers have been showing a trend towards purpose shopping during periods like back to school and Easter, and we expect this trend to continue during the holidays when consumer behavior will be heavily driven by sales and other promotions during the season," said Bill Martin, co-founder of ShopperTrak. "Just as we observed during the 32-day 2001 holiday season, Black Friday sales numbers should spike due to the high number of promotions and door buster sales leading into the annually robust shopping day, then spike again late in the season as procrastinating consumers head out to complete their shopping."

Based on historical data, ShopperTrak correctly predicted nine out of the top ten retail sales days for the 2006 holiday season, with numbers one through six coming in exactly as the company anticipated.

Developed by ShopperTrak, the NRSE provides a nationwide benchmark of retail sales. It is derived from the U.S. Commerce Department's GAFO (general merchandise, apparel, furniture, sporting goods, electronics, hobby, books and other related store sales) statistic, as well as ShopperTrak's proprietary industry intelligence on shopper traffic and sales statistics. This gives retailers, investors and policy makers the most accurate and timely information on consumer trends available today.

A privately held entity, ShopperTrak leverages 20 years of retail expertise to be the industry's authority for information and analysis of shopper traffic in retail environments. ShopperTrak's cutting-edge shopper tracking products and indices offer retail intelligence solutions that enable companies to better understand retail trends and the impact of store and staff performance on company revenues. With more than 45,000 units installed in the world's best known retail outlets and malls, the company's solutions also provide a proven means for retailers to gauge labor efficiencies, advertising and marketing efforts, store design and remodeling programs, merchandise changes, associate training programs, and other budget-intensive strategic initiatives. For more information visit http://www.shoppertrak.com.

EDITOR'S NOTE: ShopperTrak will release its annual preview of the holiday shopping period on November 14.

The data contained within this news release is the property of ShopperTrak RCT Corporation and may be reprinted, published or broadcast, provided proper credit is given to the National Retail Sales Estimate (NRSE) and ShopperTrak RCT Corporation as the supplier of the information. Please contact Aaron Martin at 312-943-9100 if you have any questions concerning the use of this data.