BLACK FRIDAY SHOPPING MOMENTUM CONTINUES THROUGH SATURDAY
Retail Sales Total $16.4 Billion for Black Friday and Saturday Combined, Up 7.2 Percent from the Same Period Last Year
Black Friday Traffic Increases 6.5 Percent Over 2006
CHICAGO - November 25, 2007 - Retailers continued to avoid the "bah humbug" blues this weekend as ShopperTrak RCT Corporation's National Retail Sales Estimate (NRSE) today reported retail sales for Black Friday and Black Satruday combined rose a steady 7.2 percent as compared to 2006, with each day posting total sales of $10.3 and $6.1 billion respectively.
Black Friday kicked off the season with an impressive 8.3 percent growth rate over last year and preliminary GAFO retail sales estimates reveal that while not as strong, Black Saturday's 5.4 percent increase over 2006 makes the combined two-day start of the critical holiday shopping peroid a healthy one for retailers.
"Black Saturday's strength shows a steady increase over 2006 which is undoubtedly a welcome sight for retailers following the impressive consumer outpouring on Friday," said Bill Martin, co-founder of ShopperTrak. "While some consumers typically experience a bit of shopping hangover following Black Friday, the Saturday sales performance was still impressive and even above the overall strength we anticipated heading into the 2007 holiday shopping season."
Additionally, ShopperTrak's SRTI reported that preliminary total U.S. foot traffic for Black Friday rose 6.5 percent as compared to 2006 confirming the increase in Black Friday retail sales anticipated by the company prior to the season.
Developed by ShopperTrak, the NRSE provides a nationwide benchmark of retail sales. It is derived from the U.S. Commerce Department's GAFO (general merchandise, apparel, furniture, sporting goods, electronics, hobby, books and other related store sales) statistic, as well as ShopperTrak's proprietary industry intelligence on shopper movement and sales statistics. This gives retailers, investors and policy makers the most accurate and timely information on consumer trends available today.
ShopperTrak's SRTI is generated from a carefully drawn sample of more than 50,000 retail and enclosed mall locations throughout the United States. The product is a set of six calculated indices for select segments of the retail industry that compare current week mall or store traffic to a baseline traffic figure from a fixed week on the NRF calendar. The SRTI is priced by individual segment.
A privately held entity, ShopperTrak leverages 20 years of retail expertise to be the industry's authority for information and analysis of the movement of shoppers in retail environments. ShopperTrak's cutting-edge shopper tracking products and indices offer retail intelligence solutions that enable companies to better understand retail trends and the impact of store and staff performance on company revenues. With more than 50,000,000 units installed in the world's best known retail outlets and malls, the company's solutions also provide a proven means for retailers to gauge labor efficiencies, advertising and marketing efforts, store design and remodeling programs, merchandise changes, associate training programs, and other budget-intensive strategic initiatives. For more information visit http://www.shoppertrak.com.
EDITOR'S NOTE: The data contained within this news release is the property of ShopperTrak RCT Corporation and may be reprinted, published or broadcast, provided proper credit is given to the National Retail Sales Estimate (NRSE), Retail Traffic Index (SRTI) and ShopperTrak RCT Corporation as the supplier of the information. Please contact Aaron Martin at 312-943-9100 if you have any questions concerning the use of this data.


