ShopperTrak foot traffic analytics provide a competitive advantage to ShopperTrak Certified Partners, often in unanticipated ways that unlock additional value in partner products and services.

ShopperTrak Certified Partners who integrate ShopperTrak into their products and services help their customers answer critically important business questions, including:

Marketing Effectiveness

Is my advertising mix (TV, radio, web) driving customers to my stores?

Abandonment Rate

How many shoppers leave my store because lines are too long?

Workforce Management

Do I have too few or too many associates on the store floor?

Conversion Rate

What percentage of shoppers make (and do not make) a purchase?

ShopperTrak Certified Partners are as varied as the applications for foot traffic data. Partner types include:

  • Workforce Management
  • Marketing Effectiveness & Survey Research
  • Retail Operations Solutions
  • Management Consulting
  • Real Estate & Energy Management
  • Merchandising
  • Business Intelligence
  • Mobile / Web Couponing
  • Technology Systems Integrators
  • Financial Services
  • Point of Sale Services & Hardware
  • Consumer Packaged Goods

Partners receive training, sales and marketing, and technical support to pursue customer relationships in industries including:

  • Restaurants
  • Drug Stores
  • Banks
  • Libraries
  • Auto Dealers
  • Grocery
  • Big Box Stores
  • Hotels
  • Coffeehouses
  • Casinos