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ShopperTrak's National Retail Traffic Index (NRTI) is the national standard for benchmarking retail customer traffic trends. The NRTI consists of three separate products, Mall NRTI, Department Store NRTI and Index Integration. These products combine to provide retail executives, mall developers, industry analysts, real estate consultants and advertisers with a national barometer that enables them to understand national trends in retail visitor traffic, compare results to national traffic statistics, and establish fact-based benchmarks.
Mall NRTI provides nationally projected traffic data that represents more than 1,500 enclosed shopping malls throughout the U.S.
Department Store NRTI provides ShopperTrak clients with nationally projected traffic data that represents individual department stores within enclosed shopping malls.
Index Integration offers users an overall index that compares individual store traffic to that of monitored shopping malls. This index ties the shopping mall and department store together.
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