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The most accurate and most popular customer traffic counter in the industry, ShopperTrak's Orbit utilizes an on-board video sensor with high speed processing components to unobtrusively track customers' movements. Orbit provides the precise data on customer entrance and exit activity that allows your business to make the strategic decisions necessary to improve store performance.
Orbit's technology features the ability to distinguish between incoming and outgoing shopper traffic, count side-by-side traffic and differentiate between adults and most small children. Additionally, Orbit timestamps each record, enabling the breakdown of data to any desired time increment.
Through the utilization of multiple Orbit sensors, store managers can also tell how many people pass within 15 feet of their store location and compare the number to how many entered.
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Le Gourmet Chef, a high-end kitchen retail store, has utilized Orbit technology to grow by more that 100 percent in just two years.
Here is their story.
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