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Revolutionizing Relationships Between Retailers and Consumers with the Internet of Things

Revolutionizing Relationships Between Retailers and Consumers with the Internet of Things

5 Steps to Create an IoT Strategy for Physical Retail

The Internet of Things (IoT) is poised to transform the retail industry. Through the deployment of sensors (including ShopperTrak’s Orbit camera and shopkick’s iBeacon) and analysis of the data they generate, the IoT will bring new opportunities for retailers to improve omnichannel strategies and deliver an enhanced shopping experience.

Are you prepared? Get started on your IoT journey today. Download ShopperTrak’s new eBook to gain insight into how to:

  • Leverage IoT to bring the physical and digital worlds closer together
  • Use mobile technology and other connected devices to improve the customer experience
  • Integrate mobile and foot traffic data for a clearer view of the path-to-purchase
  • Make decisions based on behavioral patterns to drive greater performance

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