Consumers are using data and technology to take control of their shopping experience, so why not use the same tools to connect with them in a meaningful way?
Advances in technology are making it even easier to gather shopper information and gain precious insight into both consumer behaviour and store performance. That is the message that ShopperTrak will be sending at EuroShop, one of the biggest international tradeshows devoted to retail, now on its 18th edition.
ShopperTrak will be exhibiting enhancements to its full suite of solutions for retail at the EuroCis Hall (Stand H10 – Hall 6), a space dedicated entirely to retail technology. Also showcasing its leadership as the prime provider of shopper insights, ShopperTrak will be presenting at the EuroCis Forum alongside Julia Bischof, Manager – Business Analysis Retail, Thomas Sabo, on 19.02.14.