Striking a Balance Between Brick-and-Mortar & Online

Striking a Balance Between Brick-and-Mortar & Online

by Katie Twohy on 12-30-15 in Industry Trends

NPR’s Dec. 27th  article and podcast, “Brick-and-Mortar Stores go Further to Get You in the Door,” gets to the heart of an increasingly-relevant challenge that many retailers confronted this holiday season: how to align online and brick-and-mortar businesses, given changing consumer preferences and shopping behaviors.

NPR spoke to Suzanne Kapner, who covers retail for the Wall Street Journal, and Warren Brown, a Food Network-backed celebrity baker who is taking his small business online. Each interviewee offers perspective on challenges that retailers face today, and tactics that get people in the door — as well as, reimagining the shopping experience.

Check out the article and podcast in NPR’s economy section today.

Read more posts by Katie Twohy

Katie Twohy is the Vice President of Global Marketing for ShopperTrak, where she is responsible for leading all marketing efforts across the U.S., APAC, EMEA and Latin America regions. Twohy has served in roles of increasing responsibility with ShopperTrak, including the Director of Marketing and Product Manager for reporting services.

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