back to school Archives - ShopperTrak
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article

2015 Back-to-School Recap

When reviewing Back-to-School performance, ShopperTrak data found a 2.7% YOY decrease in shopper visits during NRF weeks 27-30, yet overall sales increased 4.7% YOY. For the full picture, check out our latest Shopper Trends by ShopperTrak Infographic, which offers additional insight into the Back-to-School time frame, as well as a preview of the upcoming holiday season. Key takeaways...


2015 Back-to-School Trends Report

ShopperTrak’s quarterly Shopper Trends Report delivers the latest retail trends, forecasts and recommendations to retail industry professionals. In this special 2015 Back-to-School Trends edition, we’re focusing on the economic, consumer and retail trends that will set the stage for the upcoming back-to-school season. Key highlights include: An analysis of 2014 shopper visits, conversion rates and...

by Katie Twohy on 7-27-15 in Holidays

School’s Out for Summer—Bring on Back-to-School Shopping

Propelled by back-to-school buying, US retail sales will grow a relatively strong 4.6% during the core back-to-school shopping months of July and August 2015, eMarketer expects. At the same time, retail ecommerce sales will rise 14.4%, passing $56 billion to represent 16.5% of full-year retail ecommerce sales, according to a new eMarketer report, Back-to-School Ecommerce...

by Bill Martin on 7-7-15 in Industry Trends

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