back to school Archives - ShopperTrak
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article
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2015 Back-to-School Recap

When reviewing Back-to-School performance, ShopperTrak data found a 2.7% YOY decrease in shopper visits during NRF weeks 27-30, yet overall sales increased 4.7% YOY. For the full picture, check out our latest Shopper Trends by ShopperTrak Infographic, which offers additional insight into the Back-to-School time frame, as well as a preview of the upcoming holiday season. Key takeaways...

by Kevin Kearns on 9-17-15 in Popular Posts
Article

Before Scheduling Your Retail Staff, Consider These 4 Factors

As back-to-school shopping comes to a close, retailers should anticipate a shift in traffic trends. Often times, this includes a reduction in staff hours. Before doing so however, remember that Labor Day falls a week later this year than it did in 2014 — week 32 of the NRF calendar versus week 31 – offering...

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2015 Back-to-School Trends Report

ShopperTrak’s quarterly Shopper Trends Report delivers the latest retail trends, forecasts and recommendations to retail industry professionals. In this special 2015 Back-to-School Trends edition, we’re focusing on the economic, consumer and retail trends that will set the stage for the upcoming back-to-school season. Key highlights include: An analysis of 2014 shopper visits, conversion rates and...

by Dana O'Neill on 7-27-15 in Holidays
Article

School’s Out for Summer—Bring on Back-to-School Shopping

Propelled by back-to-school buying, US retail sales will grow a relatively strong 4.6% during the core back-to-school shopping months of July and August 2015, eMarketer expects. At the same time, retail ecommerce sales will rise 14.4%, passing $56 billion to represent 16.5% of full-year retail ecommerce sales, according to a new eMarketer report, Back-to-School Ecommerce...

by Bill Martin on 7-7-15 in Holidays
Article

3 Tips to Improve In-Store Conversion

In our recent post Back to School Traffic Patterns Vary by Region, we pointed out that week-to-week traffic fluctuations in August were tied to school start dates, with traffic peaking the week before the school started. We also observed another common phenomenon: when traffic increased, conversion and average transaction size took a tumble. The first...

by Kevin Kearns on 9-30-14 in Industry Trends
Article

Back to School 2014: 3 Major Retail Trends

Now that school is back in session and “Back to School” promotions have ended, Shoppertrak has analyzed seasonal trends and developed insights to help retailers interpret and leverage their data to drive results. Here are 3 major retail trends we followed this year: Back to School Shoppers are Starting Earlier The Trend According to data...

by Kevin Kearns on 9-26-14 in Industry Trends
Article

Regional Shopping Trends During “Back to School” Season

This Back-to-School season, U.S. shoppers hit the stores early, with 51.8% of shopper visits occurring during the first two weeks of August, according to ShopperTrak’s Market Intelligence benchmarking product. Shopping Trends by Season The “early” trend was mostly ubiquitous, but several stark regional trends occurred, as well. In the South and West regions, shopper visits...

by Kevin Kearns on 9-19-14 in Industry Trends

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