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Why Do Retailers Struggle to Optimize Business Intelligence Returns?

Earlier this week, ShopperTrak’s Chief Product Officer, Chetan Ghai, was a guest columnist at Innovative Retail Technologies, where this article was originally published. Ghai’s column, Why Do Retailers Struggle To Optimize Business Intelligence Returns?, acknowledges some of the newfound difficulties that can accompany a retailer’s adoption of a business intelligence (BI) solution, and outlines three...

by Katie Twohy on 1-7-16 in Technology

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