Black Friday Archives - ShopperTrak
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article
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Despite all the Talk, Black Friday Still Offers the Best Deals

As a follow-up to our Black Friday weekend in-store sales update, we are now taking a closer look at what was driving a lot of that activity: extensive holiday promotions. There is always a lot of hype around Black Friday and Cyber Monday promotions and 2015 was no exception. Three key deal trends stood out...

by Kristin Kranias on 12-3-15 in Holidays
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Black Friday Weekend In-Store Sales Update

Following on the much anticipated Black Friday weekend, we have released our updated sales estimate for brick-and-mortar retail for shopping days spread over November 26-29. The four dates accumulated a projected $20.43 billion in total sales, which is an estimated 10.4 percent decrease versus 2014. While in-store retail sales declined over the Black Friday weekend,...

by Kevin Kearns on 12-1-15 in Holidays

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