Consumer Trends Archives - ShopperTrak
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article
Infographic

Infographic: A Portrait of the Millennial Shopper

Representing the largest and most diverse generation in U.S. history, Millennials possess $200B, collectively, in annual spending power. Yet, attracting and retaining the attention of the Millennial shopper remains a challenge for many retailers. With a better understanding of how Millennials shop, what they value, and how their preferences differ from those of Gen Xers...

Article

What’s Price Got to Do with It?

How a misguided emphasis on discounts causes brands to de-value themselves Recently, the New York Times published It’s Discounted, but Is It a Deal? How List Prices Lost Their Meaning, which explores the recurrent issues with the suggested retail price of an item and the subsequent discounts that are granted in order to spark a...

by Kevin Kearns on 3-10-16 in Industry Trends
Video

Drive Revenue in Retail: Then & Now [Video]

Hear from the founder of the shopper traffic industry, ShopperTrak’s Bill Martin, on changes he’s seen retailers implement in their stores throughout the past 20 years, and how data enables retailers to improve the shopper experience and drive revenue. The video also shares Martin’s insight into: What the next 20 years will bring for brick-and-mortar...

by Kevin Kearns on 1-6-16 in Industry Trends
Article

This Business of IoT: What You Need to Know

ShopperTrak’s CTO gives his take on the current and future state of IoT, and what retailers must know. Over the course of his nearly 30-year career in technology, ShopperTrak’s CTO, Adan Pope, has seen plenty of once “new” technologies come and go, but none have had the impact or staying power like the Internet of...

by Adan Pope on 10-13-15 in Technology
Article

Three Holiday Retail Trends to Watch

Fall will be over in a flash, and with it, all eyes will be on the holiday season, which is measured from November 1 through December 31. While GAFO sales are projected to increase 2.4%, to ensure a rewarding holiday season, retailers should pay close attention to the impact of three critical retail trends: The...

by Kevin Kearns on 9-23-15 in Holidays

Schedule a Free Demo