customer engagement Archives - ShopperTrak
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article
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Waiting in Lines and the Impact on Your Bottom Line

Estimates indicate that Americans spend roughly 37 billion hours per year waiting in lines. And, the average consumer can spend up to two years waiting in lines! Recently, the TSA has made headlines with horror stories, in which travelers waited, trapped in seemingly endless security lines. The results: missed flights, overnights at the airport, a very public...

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This Business of IoT: What You Need to Know

ShopperTrak’s CTO gives his take on the current and future state of IoT, and what retailers must know. Over the course of his nearly 30-year career in technology, ShopperTrak’s CTO, Adan Pope, has seen plenty of once “new” technologies come and go, but none have had the impact or staying power like the Internet of...

by Adan Pope on 10-13-15 in Technology
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Online-to-Offline: Best Practices for Driving Omnichannel Engagement

Shoppers today expect a synchronized online-to-offline experience. However, many retailers struggle to integrate the digital and physical shopping journeys. While there is no single path to omnichannel success, retailers can learn new how-tos by reviewing tactics implemented by other top retailers. Here are three exemplary brands that are seamlessly turning crowds of online browsers into...

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Six Ways to Leverage Beacons and Improve Your Retail Environment

Beacons – everyone is talking about them. But what is the impact of this new technology? The answer is: it’s all about improving the user experience. Beacons are Bluetooth-based transmitters that can be used to offer location-based services. Smartphone apps can receive beacon signals and interpret them, expanding the user’s context. The unprecedented rise of...

Asif Khan
by Asif Khan on 8-26-15 in Technology
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New Rules of Customer Engagement in a Disrupted Landscape

The disruptive forces that are shifting the path-to-purchase are also creating powerful engagement options for retailers, providing new ways to interact with consumers and gain insight into their wants and needs. As a retailer, how can you build a consumer engagement plan that is broad and sophisticated enough to leverage all the digital tools available...

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3 Ways to Turn Customers into Brand Advocates

Despite the social media backlash and some discounted items that failed to impress, Amazon Prime Day numbers are in and all signs point to the day becoming an annual event. Global order growth was up 266% from a year ago and Amazon moved more units – 34.4 million items – on Prime Day than Black...

Using Location-Based Analytics to Understand the Customer Journey

The primary job of the retailer remains unchanged, but the ability to tap into how shoppers are behaving while webrooming or showrooming for example, are all pieces of the larger customer journey puzzle. Technologies such as location-based analytics can help to put these pieces together and contribute to our understanding of the customer journey – from the...

by Bill McCarthy on 6-4-15 in Popular Posts
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Shopper Loyalty Programs Done Right

Not all loyalty programs are made equally. The days of simply presenting a generic plastic card at the point of sale are gone.  Today’s consumers desire a personalized, integrated connection while shopping, whether in a brick-and-mortar location, or at home.   In order to understand this shift, it’s important to first acknowledge the following trends...

by Kevin Kearns on 4-29-15 in Industry Trends

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