customer experience Archives - ShopperTrak
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article
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Waiting in Lines and the Impact on Your Bottom Line

Estimates indicate that Americans spend roughly 37 billion hours per year waiting in lines. And, the average consumer can spend up to two years waiting in lines! Recently, the TSA has made headlines with horror stories, in which travelers waited, trapped in seemingly endless security lines. The results: missed flights, overnights at the airport, a very public...

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Blurred Lines: The Collision of the Online And In-Store Experience

Today, a primary goal for brick-and-mortar retailers is to become a part of customers’ mobile experiences in order to influence the shopper during her in-store experience. Perfecting location-based targeting and generating the most relevant data to identify a user’s unique interests have been long-standing goals of tech behemoths, like Google and Facebook. Both of these...

by Bill McCarthy on 7-19-16 in Industry Trends
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A Smart Retail IoT Strategy is Both Possible and Necessary

The following article was originally published in Retail Info Systems News  on July 08, 2016. The proliferation of mobile technologies combined with widespread Internet access has rapidly altered just about every aspect of our lives. Now, the Internet of Things (IoT) promises an even greater revolution. Some applications – such as smart cities that use...

by Adan Pope on 7-13-16 in Technology
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What Does Your Storefront Say About Your Business?

First impressions matter. Storefronts can attract or repel customers instantly. In fact, results from a recent study performed by Morpace say that 52% of customers have avoided a business altogether because it looked unappealing. In order to capitalize on pass-by traffic and drive sales, pay attention to the following factors that affect customers’ first impressions:...

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How Lucky Brand Leveraged ShopperTrak Academy to Improve Store Performance

Many retailers who leverage traffic data face the challenge of training their field team on how to use and apply the data in their stores. Traffic data is a critical part of understanding how well a store is performing, and gives retailers actionable insight into where they can make improvements to enhance the overall customer...

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Retail Q & A: Loyalty Programs

In this interview, Kevin Kearns, ShopperTrak’s Chief Revenue Officer, offers his take on the efficacy of modern retail loyalty programs. What do you see as the top customer loyalty trend emerging this year? I think retailers are realizing the importance of diversifying their techniques to drive loyalty. In this increasingly competitive environment, cost-cutting and discounts...

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Why the In-Store Experience Still Matters

Think back to ten years ago. If you knew then how e-commerce would impact your business today, would you have as many store locations as you do now? Would your spaces be as big? Our friends at Bain & Company asked us this very question. Within moments, we felt reassured in our belief that, despite...

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New Technologies Help Retailers Step Up Loyalty Programs

The retail shopping experience is undergoing a transformation as more and more shopping shifts from brick-and-mortar stores to online. Though this trend will continue, thanks to emerging mobile technologies and changing consumer preferences, brick-and-mortar locations still have plenty of life in them. This is especially true for apparel retailers because seeing and touching merchandise remains...

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Programmatic Commerce, Retail’s Next Frontier

As a retail professional, there’s no doubt that you’re challenged to wrap your head around new concepts that take the industry by storm every couple of years – by now, you’re probably an old pro at speaking on ‘omnichannel experiences’ and the ‘Internet of Things.’ Now, according to Forbes, it’s time to get acquainted with...

eBook

Digital Retail Journey: 5 Ways to Attract, Delight and Retain Customers

How well do you really understand your shoppers’ paths-to-purchase? Today’s modern path-to-purchase is complicated, and digital retail presents consumers’ with seemingly infinite options for researching and completing a purchase. Only the retailers that leverage savvy digital tools and rich customer information will stay top of mind and drive desirable shop-buy-repeat behaviors. ShopperTrak has teamed up...

by Katie Twohy on 2-22-16 in Industry Trends
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